I lead and oversee content strategy, editorial direction, and production. My role involves managing teams, ensuring content quality, and aligning all outputs with brand voice and business objectives. I collaborate with cross-functional teams to drive audience engagement and growth through impactful, high-quality content.

As Director of Islandcraze, I oversee the strategic direction and operations of the travel agency, ensuring seamless travel experiences for our clients. My role involves driving business growth, managing partnerships, and curating unique travel packages that highlight the beauty and culture of our destinations. Through innovative marketing and customer service, I strive to enhance the overall client experience and expand our reach in the travel industry.

Responsibilities:-Creating website designs-Producing sample sites-Demonstrating and receiving feedback about draft sites-Keeping up to date with recent technological and software developments-Developing skills and expertise in appropriate software/programming languages such as HTML and Javascript-Creating products that are user-friendly, effective and appealing-Digital retouching and image editing-Working as part of a multidisciplinary team

-Using social media marketing tools to create and maintain the company’s brand-Working with marketing professionals to develop social media marketing campaigns-Interacting with customers and other stakeholders via the company’s social media accounts-Creating the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements-Researching social media trends and informing management of changes that are relevant to the company’s marketing activities -Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs

-Forecasting contact volumes-Scheduling staff around your forecast contact volumes-Managing on a day-to-day basis (intraday management), in case of unexpected rises in contact volumes or absenteeism-Creating a Business Continuity Plan (BCP)-Troubleshoot Problems -Track, analyze and report performance-Manage employee information changes-Manage scheduling process-Communicate with operations team to ensure compliance with client and company dialing standards-Modify call routing and campaign dialing to ensure calls are handled and dialed appropriately-Address associates as it pertains to occupancy-Subject to fill-in for other departments based on business needs-Perform other duties and assignments as directed

Responsibilities:-Prospect and qualify new sales leads-Schedule meetings and presentations with prospects-Create, plan, and deliver presentations on company products-Visiting stores in and around Kingston and Portmore to maintain stock count.-Track all sales activities in the company CRM system and keep current by updating account information regularly-Communicate customer and prospect product pain points to appropriate departments-Maintain a well-developed pipeline of prospects-Develop strong, ongoing relationships with prospects and customers-Meet and/or exceed quotas-Coordinate with other team members and departments to optimize the sales effort