Senior Digital Strategist
Current- Lead digital strategy and manage all social media channels, including Twitter, Facebook, Instagram, Threads, and TikTok, with a focus on producing a variety of content formats for our wide-ranging campaigns.
- Develop and create high-performing vertical videos, infographics, social media graphics, and written content that amplify campaign messages and engage our audience across multiple platforms.
- Collaborate closely with campaign teams to conceptualize and produce content that aligns with campaign goals, including videos, graphics, toolkits, and copy that tell compelling stories and drive action.
- Serve as the go-to expert for vertical video content, crafting visually engaging stories that highlight workers' experiences and the impact of our campaigns.
- Work with team member to design and produce digital toolkits for key campaign moments, such as celebratory months or critical advocacy pushes, ensuring all content is cohesive and strategically aligned.
- Create, draft, and optimize content that resonates with diverse audiences, leveraging social media trends and platform best practices to maximize reach and impact.