Chad Alderson Email & Phone Number

Chico, California, United States

Chico, California, Us

Spearheading the conception and imminent launch of PubRocket.fm, a transformative AI-powered SaaS platform for podcast and YouTube post-production content marketing..Directing the product vision and strategic planning, meticulously shaping and owning the product roadmap.Defining a multifaceted platform ecosystem that serves a broad spectrum of user roles.Inventing new content generation practices using generative AI to drastically reduce marketing production expenses from $1,000 to an estimated $8 per episode.Developing user-centric controls and permissions, tailoring solutions to the unique needs of solo creators, agency service providers, and corporate marketing teams.

Santa Clara, California, Us

Led a cross-functional team of 20 professionals, managing back-end and front-end web development, project management, brand management, creative digital marketing, and agency partnerships.Created and orchestrated the plan to migrate and rebrand over ~5,000 pages of legacy content from Drupal to Sanity.io, enhancing the company's digital presence and user experience. [ case study ]Selected and collaborated with Transifex, our localization partner, to localize markets in NA (United States), EMEA (France and Germany), and APAC (Korea and Japan), expanding our global reach.Created and implemented a ticketing intake and triage system using Asana Enterprise, streamlining work request submissions and improving transparency for stakeholders. This initiative reduced email back-and-forth by 80%, and reduced our bug SLA from weeks to hours.Reduced the marketing campaign turnaround time from 3 weeks to just 3 days, accelerating our GTM efforts and improving our market responsiveness.Executed various Product Marketing and Growth Marketing campaigns, focusing on both product-led growth (developer-focused) and sales-led growth (buyer-focused routes to market), contributing to a 10% increase in top of funnel sales leads.Spearheaded the global web strategy and end-to-end user experience, including design, CRO, SEO, strategic roadmap, A/B testing, web development, and infrastructure for DataStax’s corporate website, leading to a 20% increase in website traffic.Managed digital marketing tools, including SEMRush, Google Analytics, and Google Tag Manager, optimizing our digital marketing efforts and improving our SEO ranking by 18%.

Bootstrapped a design and engineering agency business to $1.5 million in annual revenue in just three years.Led the product definition, development and launch of multiple client products and services, resulting in an Net Promoter Score of 91.Prospected, closed, managed and grew client relationships, conducting outside sales and negotiations that resulted in securing 20+ new business contracts and maintaining 100% of existing accounts.Recruited, managed, and mentored a high-performing team of contract engineers and creative professionals.Oversaw the P&L, skillfully steering all financial facets from bidding and budgeting to strategic financial planning and astute cash flow management, catalyzing a solid 30% annual revenue surge year-over-year.Successfully negotiated and transitioned the team to DataStax.com (a client at that time) as full-time employees.

Conceptualized, designed and developed educational technology tools aimed at enhancing fly-fishing anglers' success on the water and promoting better conservation practices through education.Financed, designed, and managed the product development of a water flows mobile application. The app aggregated real-time, time series water data from USGS and other water data APIs, presenting it in a user-friendly mobile app UI.Created, produced, and hosted The Barbless Fly Fishing Podcast, which became the largest fly fishing podcast in the western US from 2017 to 2020, attracting over 25,000 downloads per episode and an average Apple Podcasts rating of 4.9 on 242 ratings.

San Jose, Ca, Us

#Senior Product Manager - Research & Development#• Led the development of eBay’s proprietary A/B testing platform capable of processing millions of page views and sessions per day, managed a cross-functional team of 8 engineers, a systems architect, and a visual designer.• Engaged with stakeholders to ensure platform usability and alignment with eBay's objectives.Successfully launched the A/B testing platform across the entire eBay ecosystem.#Senior Product Manager - Clothing, Books, Movies#• Lead PM for on-site experiences in the Clothing and Accessories, and Books, Movies & Music verticals.• Developed requirements and roadmap for clothing personalization and fitment, enhancing user experience and increasing customer#Senior Product Manager - Search Results Page (SRP)#• Led product strategy for SRP relevance, data normalization, optimization, and retrieval.• Communicated strategies and trade-offs across senior leaders and development teams.• Revamped SRP with improved classification systems, increasing search relevance and purchases.