15 years leading teams to help Fortune 500 (and smaller brands) maximize profitable revenue and market-share on Retail Media Networks (Amazon, Walmart, others), Google Ads, and others by focusing on business and marketing fundamentals: 1) Profitability (LTV) 2) Company growth goals 3) ROI-based KPIs 4) Effective marketing strategyWithin agency and consulting environments I've been responsible for team leadership, strategy, hands-on execution, optimization, and training for advertising platforms and retail media networks: + Amazon, Walmart, Target, Flipkart (India) + Google Ads (AdWords), Bing Ads + Krogers, Instacart, Criteo + OthersStrategy, execution, reporting, and analytics experience covering: + Retail Media Networks + Paid Search + Display marketing + Social media (Meta/Facebook/Instagram) + Search Engine Optimization (SEO) + Product Detail Page (PDP) Optimization + Website Conversion Rate Optimization (CRO) + Data-Driven TestingQuick examples:Craft Co - By focusing on ROI and LTV helped the CFO and marketing department rethink Google Ads bidding methodology leading to +$50 million additional profitable revenue.Toy Co - Helped create and train the Amazon Center of Excellence team on ideal campaign architecture, bid optimization, product selection, product detail pages, display advertising, analytics, and more leading to huge, sustained revenue growth over multiple years for one of the worlds most recognizable brands.Snack Co - Increased Retail Media Network (Amazon, Walmart, Instacart) revenue 5,000% in the first year for an established brand by integrating product financial data with advertising data leading to better bid optimization and product selection.Dental Co - Used client lead-tracking and financial data to find subtle Google Ads campaign setup issues resulting in $3M/yr cost savings while maintaining quality leads and eliminating low quality leads.Tool Co - Identified $9M/yr additional “quick wins” Google/website revenue through simple product selection testing.Beverage Co - Using financial and Amazon sales data, created an LTV-based ROAS model and resulting ROI+ bid optimization methodology to increase profitable sales by 1.6x.Luggage Co - Worked with marketing manager to reorganize Amazon campaign structure, bid optimization, and product selection leading to +$600k revenue within first 3 months. Software Co - Saved the company $1M/mo (37%) on Google Ads in 15 minutes a week through simple bid optimization while increasing total clicks 2%