Managing all social media platforms for the Salt Lick BBQ including content & and ad creation, audience engagement, customer service, brand development, and driving traffic to our website. Developed brand loyalty and a dedicated fanbase with an increase from 8,000 followers to 1,000,000+

Work with several regional and national brands to develop overall social media strategy, including tone and creative content. Interact directly with clients to ensure accurate brand representation through relevant messaging and to provide regular reports on activity. Monitor all social media platforms, respond to customer service issues, and foster conversation with consumers. Recent clients include The Salt Lick BBQ, LatinWorks, PitchforkTV, Las Verandas Hotel & Villas, and House of Torment.

Responsible for developing and executing social media strategy for national brands, including Circuit of the Americas and SunnyD, and successfully grew audience engagement for these clients. Strategized with account managers on content creation, promotions, and messaging. Monitored account activity and provided regular reports for clients. Conducted brand-related research on target audiences and social media trends. Wrote day-to-day copy for social media platforms and contributed to overall digital strategy.

Developed and executed social media strategy. Managed national Collegiate Brand Manager sampling and event program on 27 campuses for the All Sport brand. Assisted with various other projects for Big Red’s associated brands, including licensing, researching, sponsorship opportunities, new distribution opportunities, and on-site event representation.

Consulted, managed, and executed social media strategy for small businesses in the Austin area. Generated exposure for businesses, developed an increase in website traffic, and built new business partnerships. Produced original, up-to-date content for each client’s social media outlets, including blogs, Facebook, and Twitter, and actively engaged consumers in conversation. Tracked the performance of these platforms to determine impact and identify trends.

Worked with the National Promotions Manager to develop and ensure quality, brand appropriate events. Functioned as the Onion’s lead presence at promotional events and maintained inventory and swag giveaways. Also served as liaison between the sales department and the national promotions team.

Helped create, launch, and manage an experiential marketing program aimed at 20-30 year old independent music fans. Organized, executed, and promoted more than 20 music-based events in Austin annually, including large-scale events associated with the South by Southwest Conferences and Festivals. Effectively managed and maximized annual budget. Served as talent buyer and negotiated with bands, promoters, and venues. Developed a network of professionals in the music and entertainment industry. Produced event performance reports and analyses. Promoted events through social media tools, e-mail, and flyer distribution. Oversaw all event logistics, serving as hospitality director and primary liaison between agency and vendors. Supervised production assistants.

Solicited press and publicity for artists and new releases, sought new talent, developed marketing plans and promotional materials, contacted potential retail outlets, and assisted President with daily operations. Also coordinated and managed special live events.

Co-produced the audio soundtrack for Stubbs the Zombie, a videogame for Xbox, PC and MAC platforms. Advised and negotiated with bands, managers, attorneys, label representatives, and publishers to produce a record cohesive with the game developer’s creative vision. Acted as A&R for the Aspyr label, planned and promoted company events, wrote press releases, developed marketing plan, hired publicists, worked with graphic artists, and assisted the Sr. Producer on several DVD projects.