– Expertly leads the development and implementation of comprehensive brand strategies and marketingplans for national accounts, while developing integrated communication plans & roadmaps driving keybusiness initiatives.– Oversees a multimillion-dollar marketing budget to meet organizational goals, maintaining responsibility for marketing, as well as payroll, invoicing, inventory control, and efforts related to human resources.– Manages cross-functional team members during the execution of high value projects, such as overseeing sales & visitation analytics, strategic pricing, and sales channel optimization, earning record Season Passsales in 2022.– Conducts in-depth market research & competitor analysis to identify emerging trends, while rebuilding customer promotional programs with retail partners – McDonald’s, Kroger, and in-market beer partnership activations.– Conceptualizes and executes multi-channel marketing campaigns to generate awareness and increase in-park sales revenue, achieving top honors in penetration levels for both drink and dining plans.– Defines and maintains brand identities in conjunction with advertising agencies, negotiating media spots, securing promotions with key partners, and planning & executing digital marketing initiatives.

– Aptly leveraged project management & solid computer skills to implement customer-centric initiatives, increasing franchise group NPS by 11% YOY via consistent development of management, kitchen, and service.– Established KPIs and leveraged data analytics to measure campaign effectiveness while simultaneously refocusing efforts on guest satisfaction, increased efficiencies, and new & innovative brand management plans.– Developed and nurtured high-performing teams through mentorship and skill development, creating a system and new culture of operational excellence focusing on profit flow, service, and training.– Followed company protocol while overseeing product positioning, pricing, and promotional strategies, using insights and leadership development efforts to successfully increase profits within the restaurant by 15%.

– Confidently fostered strong relationships with external partners, agencies, and vendors to ensurealignment with branding and marketing plans, resulting in cost-effective collaborations and mutuallybeneficial partnerships.– Managed brand strategy & reputation during crisis situations, while opening restaurant locations as Executive Chef and initiating a transformation of MIT program, training all executive chefs within the Texas region.– Expanded brand presence into international markets through promotions and fundraising events within the community, including rodeo sponsorship, private events with San Antonio Spurs, and Chamber events.– Ensured brand campaigns and messaging adhered to relevant legal and regulatory requirements,initiating higher standards for excellence in training, service, and cleanliness, resulting in record opening sales.– Utilized detailed reports to provide updates to senior leadership and key partners during presentations, providing clear insights into marketing performance and strategic alignment with business objectives.

– Conducted in-depth market research to identify emerging food trends and consumer preferences.– Developed custom restaurant concepts and business plans for clients, resulting in increased revenue and profitability.– Implemented operational improvements, optimizing labor and reducing operational costs.– Created digital marketing strategies, including social media campaigns, to boost online presence and attract new guests. – Conducted financial analysis, including budgeting and forecasting, to help clients make informed financial decisions.

– Designed and implemented website content as well as email & social media campaigns for all SeaWorld San Antonio sites.– Developed the online marketing advertising vision for SeaWorld San Antonio, including social media, vacation packaging, and online pay-per-click campaigns.– Fostered relationships with area hotels and developed a vacation packaging system that would benefit SeaWorld San Antonio and hotel partners.– Worked directly with hotel partners and San Antonio city tourism council to develop a marketing plan, helping to brand SeaWorld San Antonio as a destination vacation.