Editorial Director
CurrentAt Hims & Hers, I lead a team of 8, executing editorial content initiatives for blog, app, and YouTube:BLOG: --Leading net new editorial and optimization work, elevating our brand voice, while rigorously vetting content for Google's E-E-A-T standards. --Guiding the editorial process from start-to-finish - from upfront medical research, to tone and voice optimizations, to MD review, executing content at the highest level so potential customers know they can trust the brand with their care. --Partnering with product teams to conversion optimize blog page experiences and personalize the experience by customer journey stage. Developing KPIs for individual page types based on customer intent, and building out page schema to optimize for that intent, whether it be related reading and personalized recommendations to increase time-on-page, customer testimonials and conversion modules for lower funnel content, or high CTR opportunities from SERPs including video, and image carousel placement.--Blog optimization work has had a stat sig impact on both traffic and CVR month-over-month. APP--Leading the charge for "content as product" - generating personalized content experiences for sexual health, hair health, and weight loss, in which content is core to the personalized offering, a key driver of brand consideration, and has a stat sig impact on D30 retention. YOUTUBE--Leading our "search-first" YT strategy, a partner to our blog work - optimizing video for blog embed and Google video discovery, while also generating net new video content experiences for YT itself as a search channel for those seeking "health change" data.