At Hims & Hers, I lead a team of 8, executing editorial content initiatives for blog, app, and YouTube:BLOG: --Leading net new editorial and optimization work, elevating our brand voice, while rigorously vetting content for Google's E-E-A-T standards. --Guiding the editorial process from start-to-finish - from upfront medical research, to tone and voice optimizations, to MD review, executing content at the highest level so potential customers know they can trust the brand with their care. --Partnering with product teams to conversion optimize blog page experiences and personalize the experience by customer journey stage. Developing KPIs for individual page types based on customer intent, and building out page schema to optimize for that intent, whether it be related reading and personalized recommendations to increase time-on-page, customer testimonials and conversion modules for lower funnel content, or high CTR opportunities from SERPs including video, and image carousel placement.--Blog optimization work has had a stat sig impact on both traffic and CVR month-over-month. APP--Leading the charge for "content as product" - generating personalized content experiences for sexual health, hair health, and weight loss, in which content is core to the personalized offering, a key driver of brand consideration, and has a stat sig impact on D30 retention. YOUTUBE--Leading our "search-first" YT strategy, a partner to our blog work - optimizing video for blog embed and Google video discovery, while also generating net new video content experiences for YT itself as a search channel for those seeking "health change" data.

Creative-for-hire, helping global brands disrupt their everyday approach to reach big audiences with bold stories. Clients include Hilton, Nature's Bounty, KNOW Foods, Gilead Sciences, and more.

At Quest, I built the editorial branded content strategy from the ground up. I led a team of copywriters crafting the voice of a global brand through disruptive content initiatives. This includes infotainment webseries, a digital lifestyle magazine (blog.questnutrition.com), and viral videos with tens of millions of combined views. We used storytelling to build a community that is revolutionizing the way the world views food.

As a senior copywriter and story editor for Magnet, I help brands tell stories and engage audiences through each stage of the story-development process: from concept to final execution.My daily work includes pitching Ideas for Branded stories, and Original Series, writing shooting scripts, drafting articles, and executing concise, effective banner, website and social copy for the world's most trusted brands, including PBS, The Associated Press, Microsoft, Pfizer, Olympus, JP Morgan, Comcast, Google, Dun & Bradstreet, Good Technology, etc.

As producer and Media Liaison for PROPAGANDA: A Festival Celebrating Russian Voices, I conceived, developed, and executed a global theatrical event spotlighting Russia's anti-gay propaganda law just before the Winter Olympics in Sochi. Including world premiere readings from acclaimed Russian Playwrights, and panel discussions from world thought-leaders, the festival was an unprecedented success, and is in current development to become a global movement dedicated to LGBT Equality and advancing the LGBT viewpoint in the arts. My job as producer and Media Liaison included media outreach, coordinating press release and publicity events, developing world premiere play scripts, and organizing panel discussions of politicians, journalists, artists, and Olympic athletes. More press about Propaganda can be found here:propagandafestival2014.tumblr.comPRESS COVERAGE:Towleroad: bit.ly/1ftIn06BroadwayWorld: http://bit.ly/1jxnKnvPlaybill: http://bit.ly/O0gIy1GLAAD: http://bit.ly/1bYVaXJ

As a personal fitness coach for CLAY Health Club + Spa, I help clients with kinesthetic awareness, breaking down barriers to living a healthy lifestyle, and exceeding fitness goals one pedal stroke at a time.

Hot Mess is a scripted non-fiction webseries about screwing up, falling down, causing a scene, making a mess- and living to tell the tale. We believe that truth is funnier than fiction, so each episode is based on a true-life story from someone on the Mess Team. It’s like Unsolved Mysteries, but there's no solution. And no mystery.Our work on Season Two was awarded Outstanding Achievement in Writing for a Comedy Series by LAWEBFEST 2014.

As Associate Producer, Media for PhilanthroMedia, I helped develop and produce advocacy-related creative content for non-profits and philanthropists. I helped founder Susan Herr grow the company from a one-woman shop to a full-service creative agency in just under a year. As Associate Producer, duties included a full spectrum of creative storytelling work: from concept generation to polishing the final project. I pitched Big Ideas to Big Clients, developed concept decks, wrote video scripts, produced micro-documentaries, filmed interviews, wrote posts for the PhilanthroMedia blog, editing video content, and helping activists develop a brand identity attractive to high net-worth donors.Clients included The Drum Major Institute for Public Policy, Long Island Wins, The Food Trust, Girl Scouts of America, The Boys and Girls Club, etc.

For two years, I represented the LGBT voice as a bi-weekly staff lifestyle columnist in what is now "The Weekend" section of the Yale Daily News. The humor column tackled ethical, social, and dating issues from the perspective of a GaYale undergraduate.