Chad Carstensen Email & Phone Number

Greater Omaha Area

Support the organization’s initiatives by managing a team of graphic designers and digital marketing specialists who are responsible for developing marketing campaigns and solutions. Notable accomplishments include:From 2023 to 2024, partnered with a development agency to redesign and re-platform the organization’s corporate website. Within 90 days post-launch, the website received• A 30% increase in website health as measured by SEMrush• A 59% YOY increase in engaged sessions (56,562)• A 40% increase in SQLs• Nearly 1,800 website registrations (customers)• The HubSpot 2023 Impact Award for Product ExcellenceFrom 2022 to present, partnered with various team members and stakeholders to roll out HubSpot sales and marketing automation platforms.• Develop integration between our website, sales, and marketing platforms• Onboard, train and coach over 100 active users• Develop marketer and manager playbooks• Develop complex lead routing workflows• Migrate 75+ landing pages• Develop custom reporting and dashboards• Integrate with critical 3rd party platforms, like Microsoft, Zoom and Survey Monkey• Develop a product roadmap and tracking/ticketing system• Chair a Steering Group responsible for ensuring future development Partner with stakeholders and business units to develop strategies for Search Engine Optimization including Local Area Search, text message marketing, AI solutions, chat bots and service automation, blog and content improvements, and more.

Greater Omaha Area

Developed B2B and B2C websites using responsive web design, Wordpress and Mura content management systems.Produced website content elements (graphics, documents, videos).Reported website metrics using Google Analytics and Webmaster Tools.Developed campaign-specific landing pages that averaged 2,000+ conversions annually.Led company beyond "push" email by deploying a sophisticated email delivery system.

Greater Omaha Area

Concept, design and produce direct-response mailers, fliers, brochures, logos, white papers and other printed marketing that recruit and/or train insurance agents. Ensure that all printed marketing meets brand standards and is compliant. Manage printed and electronic inter-office communications and assist with social and wellness events.

Greater Omaha Area

Use social media to create awareness and promote live speaking events for Bread or Death, a memoir by Milton Kleinberg.Notably, I spent six months planning for a live speaking event at the University of Nebraska, Kearney, in which over 1,200 people attended. Read more about this remarkable event here: https://mmkbook.wordpress.com/2015/10/03/kleinberg-speaks-to-crowd-of-1200-at-unk/