Successfully hired and led a nationwide account management team, with an emphasis on improving current client experience, as well as identifying and closing strategic upsell opportunities. Some highlights:- Successfully led strategic planning and execution oversight for two of our five largest US clients.- Grown a higher education client from $371k in agency revenue in 2022 to over $850k in 2023.- Already grown a book of business of $630k to over $1.4M in the first half of… Show more Successfully hired and led a nationwide account management team, with an emphasis on improving current client experience, as well as identifying and closing strategic upsell opportunities. Some highlights:- Successfully led strategic planning and execution oversight for two of our five largest US clients.- Grown a higher education client from $371k in agency revenue in 2022 to over $850k in 2023.- Already grown a book of business of $630k to over $1.4M in the first half of 2023.- Owned process and operational improvement initiatives for our department. Our solution mix includes performance marketing, corporate comms, IR, and website design/development.Same daily activities as Managing Account Director, with a larger team and heavier focus on growth opportunities. Show less

Hired and led an account management team of two, while continuing to maintain my own client portfolio and responsibilities. Some key highlights:- Developed new agency-wide contract templates and processes that improved average completion time by 85%.- Exceeded annual sales targets of $385k by 41% in 2021, and target of $600k by 22% in 2022.- Developed an onboarding process for Account Management that reduced average onboarding from 2 months to 3 weeks.Owner of the… Show more Hired and led an account management team of two, while continuing to maintain my own client portfolio and responsibilities. Some key highlights:- Developed new agency-wide contract templates and processes that improved average completion time by 85%.- Exceeded annual sales targets of $385k by 41% in 2021, and target of $600k by 22% in 2022.- Developed an onboarding process for Account Management that reduced average onboarding from 2 months to 3 weeks.Owner of the account management process, standardized contract templates, rate card/pricing calculator, SOW snippet library, new hire onboarding process, and AM mentorship program.Same daily activities and ongoing work as the Account Director position, with management responsibilities added. Show less

Onboarded and managed some of our largest and most complex accounts. Selected as the "process owner" for the account management process in our company's BEM process map. Some highlights:- Grew a large home builder client from $180k to almost $600k in agency revenue in 2020.- 2020 MVP - Account Management.- Won "2020 Top Client Upsell of the Year"- Led onboarding for new Account Managers and Account Directors, primarily virtually during the pandemic.Same daily… Show more Onboarded and managed some of our largest and most complex accounts. Selected as the "process owner" for the account management process in our company's BEM process map. Some highlights:- Grew a large home builder client from $180k to almost $600k in agency revenue in 2020.- 2020 MVP - Account Management.- Won "2020 Top Client Upsell of the Year"- Led onboarding for new Account Managers and Account Directors, primarily virtually during the pandemic.Same daily activities and ongoing work as the Account Manager position. Show less

Managed the strategic planning and execution of performance marketing initiatives on a daily basis. Frequently met with clients on a weekly and sometimes daily basis. Developed and presented monthly, quarterly, and annual reporting. Restructured and developed the standardized contract templates used throughout the company. Consistently met net new sales and retention goals for the year. Successfully led the interview, hiring, and onboarding of an inexperienced AM. Some highlights:-… Show more Managed the strategic planning and execution of performance marketing initiatives on a daily basis. Frequently met with clients on a weekly and sometimes daily basis. Developed and presented monthly, quarterly, and annual reporting. Restructured and developed the standardized contract templates used throughout the company. Consistently met net new sales and retention goals for the year. Successfully led the interview, hiring, and onboarding of an inexperienced AM. Some highlights:- Successfully onboarded multiple accounts that each grew in agency revenue by at least 15% YoY.- Developed a pricing calculator template and process that improved the average estimate turnaround time by over 70%. Show less

Managed the day-to-day work of the digital marketing campaigns. Responded to client emails, performed deep-dive analysis, gave strategic recommendations, as well as held monthly meetings with personally created performance reports. Won the both the Upsell and Retention contests (Q1 2018) with $46,882 in Upsells/Cross-Sells and 108.3% Q1 retention. Secured $586,550 in renewable revenue, as well as produced $573,751 in total Upsells and Cross-Sells. Grew book to over $188,000 in monthly revenue… Show more Managed the day-to-day work of the digital marketing campaigns. Responded to client emails, performed deep-dive analysis, gave strategic recommendations, as well as held monthly meetings with personally created performance reports. Won the both the Upsell and Retention contests (Q1 2018) with $46,882 in Upsells/Cross-Sells and 108.3% Q1 retention. Secured $586,550 in renewable revenue, as well as produced $573,751 in total Upsells and Cross-Sells. Grew book to over $188,000 in monthly revenue and 96 products (2nd largest of all AMs). Earned the trust to manage six senior-level accounts, including two $38,000+/mo accounts. 55% of BoB was senior-level. Show less

Part of a small, but high functioning team that worked on sales enablement projects to increase revenue. Created and supported the execution of strategic, cross-functional sales enablement initiatives. Completed competitive industry analysis and made product recommendations based on findings.

Personally developed and managed online ad campaigns on Google AdWords, as well as researched and reported on potential new campaigns. Learned how to analyze digital ad performance and how to optimize their effectiveness based on that analysis. The primary focus of this internship was on digital campaign strategy, development, and management of the campaigns.