Chadd Engel, Csw, Awe Email & Phone Number

Greater Tampa Bay Area

Remote

Assist in shaping and launching a new wine platform on curated.com, specializing in expert recommendations for personalized sales to customers. Grow the wine category through recruitment of wine experts, customer sales, and strategic planning.

Florida, United States

Consult with and offer solutions for wine venues to determine viability for elevating by-the-glass wine programs to create a clear and competitive advantage. Customers include on-premise restaurants, wine bars, and private clubs, off-premise retailers, wholesalers, distributors, and wineries.• Recent strategy changes offering consultation with on-premise operations to adapt to post-Covid 19 environment

Greater Tampa Bay Area

Maximize new account openings and expand current customer portfolios by introducing new sales tools and target markets toward expanding awareness of minimal intervention wines to the Florida market.• Greatly improved the CRM system for tracking sales consultant progress and created a ‘Natural Wine Matrix’ as a customer tool for choosing their preferred style

Greater Tampa Bay Area

Drive sales volume in existing and new accounts through relationship building, consistent communication, and product identification to best match each account’s business strategy.• Increased number of current accounts by 200% and overall area revenues by 350%• Implemented new strategies during pandemic to keep business going, such as personalized to-go wine bundles and ‘virtual’ tastings

York And London, United Kingdom, Europe

Developed expertise in wine production, terroir and biodynamic wine, local varietals, techniques for minimizing wine faults and much more through international study in the following world-renowned European wine regions: FRANCE (Burgundy, Rhone, Provence, Bordeaux, Loire, Savoie), SLOVENIA, PORTUGAL (Lisboa, Bairrada, Douro Valley), SPAIN (Ibiza, Catalunya), GERMANY (Mosel), ITALY (Piedmont, Tuscany, Liguria, Umbria, Campania, Sicily), MALTA, CROATIA (Dalmatia), GREECE (Santorini, Crete, Kefalonia), HUNGARY (Tokaj, Etyek-Buda), WALES and ENGLAND (Cornwall, Sussex)

Sarasota, Florida

Overall supervision and execution of operational standards, including cost controls, scheduling, maintaining quality and safety standards, and P&L.• Drove a 5% increase in year over year sales through the development of a strategic advertising campaign• Delegated P&L responsibilities for each department resulting in ownership by management staff and greater cost control, reducing overall FOH labor by .5% and inventory by $5,000. • Restructured dining room layout to maximize space, reducing wait times on weekends by 10 minutes and increasing revenues by $500/night.

Sarasota, Florida Area

Led bar staff, directed inventory management and purchasing from distributors, managed beer, wine, and liquor P&L and bar labor.• Developed and implemented the local Wine Training Program.• Managed bar program with $2.3M in annual sales, with the best cost control in the region of 22% and consistent theoretical costs of 0.2%.• Identified top volume products and worked with major beverage distributors (RNDC, Breakthru, SGWS) to maximize discounts through volume purchases.• Restructured and marketed local happy hour program, making it the top-two grossing happy hour program nationwide.

Sarasota, Florida Area

Led service staff, direct restaurant maintenance and sanitation program. Managed server labor. • Recruited, hired, and trained over 100 servers for opening.• Led most successful restaurant opening in company history with consistent sales of $170k/week and profits of 22-24%.• Consistently implemented new initiatives and ongoing training to increase check averages ($33 guest average, top 5 in company) and guest counts.

Tampa/St. Petersburg, Florida Area

Helped lead 3 new restaurant openings (Bravo and Brio) specializing in setup and training.• Served as Head Trainer at Tampa location, led employee new hire and ongoing training.

Wesley Chapel, Fl

Coordinated all aspects for opening of upscale restaurant and bar.• Staffed and trained over 100 employees• Selected beverage distributors and implemented wine program• Managed P&L for pre-opening construction and opening months

Tampa/St. Petersburg, Florida Area

Maximized limited resources to create a culture that revitalized customer service, helping to achieve company P&L goals. • Drove sales through consistency in excellent operations and marketing execution, achieving 12% sales growth in first 6 months at new store. • Controlled profit and loss through business analysis, doubling projected profits for 3rd and 4th quarter (17%).

Managed 10 Aramark locations on campus, including the hiring, training, and coaching of up to 150 staff as well as management of the P&L. Location examples: Subway, Starbucks, Ben & Jerry’s, Sbarro, Moe’s. Fostered brand stewardship of Fortune 500 company.● Implemented standardized cost controls to reduce food and labor costs by 4%.● Accelerated 15% revenue growth through cost mitigation and integrated marketing campaign.

Tampa, Orlando Florida

In-house sales of travel club memberships to prospective customers throughout Florida● Constantly scanned environment for travel trends and offers, relaying information to prospective customers looking to join a travel club

Bachelor Of Science - Bs, Business Administration-Hospitality And Tourism Management

Activities and Societies: Snowboard Club, Hospitality and Tourism Management Society• Consistently noted as top-five program worldwide.

Core, Accounting And Finance, Business Analytics, Economics For Managers, Pass With Honors

3 Master's Level classes (Financial Accounting, Business Analytics, and Economics for Managers) designed to equip managers with strategic.

Advanced Wset Level 3 In Wines, Wine Study, Pass With Distinction

Development to a high-level the ability to describe wine accurately, and account in detail for the style, quality and price of wines..

Certified Specialist Of Wine, Wine, Pass (88%)

Wine knowledge and mastery of key elements within the worlds of viticulture and wine production. Includes in depth knowledge.

Certificate, American Wine Expert, Pass With Honors

Activities and Societies: American Wine Expert™ (AWE) is the first and only reputable professional certification course dedicated.

Understanding The Business Of Wine, Certificate

Taught by America’s first MW Tim Hanni, focusing on business strategy around operations, costs, distribution, and sales of wine.

Wset Level 2 Wine And Spirits (With Distinction), Wine Study, Distinction (96%)

In depth wine and spirits study related to viticulture and vinification of varietals worldwide.

Hospitality Administration/Management

• Studies in hospitality event management, cost controls, and human resource management