Chad Dern Email & Phone Number

Waukesha, WI, US

• Lead team of fifteen person Marketing department for top 50 US Furniture and Mattress retailer generating over $200M revenue. Responsible of all marketing strategy, retail promotions, website development and search.
• Revitalized marketing mix away from traditional tactics such and newpaper and print. Shifted dollars and resourses to digital marketing.
• Doubled traffic to Steinhafels.com, while increasing unique users, time spent on site, page views and reduced bounce rates while growing eCommerce.
• Report directly to President and owner.
• Lead in-house creative team developing all TV, radio and digital advertising.
• Negotiated groundbreaking sponsorships with the Green Bay Packers, Milwaukee Brewers and Wisconsin Badgers.

Milwaukee, WI, US

• Lead Brand Director for the Northwestern Mutual Brand responsible for the management and oversight of all consumer advertising (digital, print, TV), media, marketing sponsorship negotiations, consumer activations.
• From the ground-up, built a marketing roadmap for brand positioning, brand guidelines, and media strategy.
• Lead negotiator for Northwestern Mutual’s groundbreaking NCAA (CBS/Turner) and Rose Bowl College Football Playoff (ESPN/Disney) media sponsorship partnership agreements.
• Developed 2018’s “Spend Your Life Living” integrated marketing campaign, exceeding KPIs for growing brand awareness, driving web traffic with results that included unique visitors at +54%, sales lead of +400%, reduced.
• Spearheaded the Northwestern Mutual Brand Strategy and Execution Committee that unified the organization’s executives across all areas that with direct consumer impact.
• Led successful launch of new Brand Standards and Identity. Led internal and external design team in eliminating competing internal brands and aall work aligning under unified look and feel.

Chicago, IL, US

Promoted at the formation of Miller and Coors joint venture to lead MillerCoors Economy brand portfolio strategy for Milwaukee's Best, Keystone Light, Icehouse, Mickey's, and Steel Reserve franchisesManage 25% of total Miller Coors volume and 20% of revenue, with a 40% market share of total Economy categoryResponsible for developing new company portfolio.

Leader of Strategic Brand Planning for largest brand in the SABMiller portfolio Developed 2008 and 2009 Brand Plans with marketing budget $400M+Plan returned brand to growth in 2007 with a +2.6% trend change vs. prior year while delivering net profit margin growth of +7.6% and increased consumer brand differentiation (both above stretch targets)Responsible.

Responsible for strategic planning for Milwaukee's Best franchise brands. Responsible for developing all creative including "Brewed for a Man's Taste" television and print advertising, digital marketing, consumer promotion and sales incentives. Negotiated and developed activation for the landmark World Series of Poker sponsorship. Worked with Harrah's.

Leader of agency teams in collaboration with Sales in the creative development of Miller Lite and Miller Genuine Draft retail promotions. Developed Walmart specific programs sold directly to Walmart category buyers

• Charged with analyzing business and developing strategic business opportunities for Miller’s Above Premium portfolio, including Foster’s, Pilsner Urquell, Leinenkugel’s, Flavored Malt Beverages, and New Products.

Designed and Directed Experiential marketing programs. Developed consumer bar intercept Taste Challenge program, and Miller Time Live - featuring real consumers in an actual Miller Lite commercial.Marketing Task Force Member Miller Lite 2003 New Packaging Launch - partnered with Sports Illustrated and Playboy for creative and event marketing. Created.

Developed National and Local corporate and brand media strategies.

Chicago, Illinois, US

After graduating from Northwestern, worked 8 years Leo Burnett/Starcom in the Media Department. Worked on clients such as Kellogg’s, General Motors, Nintendo, and Wrigley. Negotiated deals with integrated media deals ESPN, CBS, ABC, NBC, Disney, and Sports Illustrated.

Master Of Business Administration, Business Economics And Marketing Management

Bachelor Of Arts, Economics