Chad Dern Email & Phone Number

Waukesha, Wi, Us

Lead team of fifteen person Marketing department for top 50 US Furniture and Mattress retailer generating over $200M revenue. Responsible of all marketing strategy, retail promotions, website development and search optimization, paid search and digital media, data/analytics, media planning and buying, and leading in-house creative agency. • Revitalized marketing mix away from traditional tactics such and newpaper and print. Shifted dollars and resourses to digital marketing. • Doubled traffic to Steinhafels.com, while increasing unique users, time spent on site, page views and reduced bounce rates while growing eCommerce. • Report directly to President and owner.• Lead in-house creative team developing all TV, radio and digital advertising.• Negotiated groundbreaking sponsorships with the Green Bay Packers, Milwaukee Brewers and Wisconsin Badgers. • Led the Marketing plan development and execution for successful Grand Opening of newest Superstore in Crystal Lake, IL.• Lead all business analytics, share analysis, business forecasting, and competitive analytics.

Milwaukee, Wi, Us

Lead Brand Director for the Northwestern Mutual Brand responsible for the management and oversight of all consumer advertising (digital, print, TV), media, marketing sponsorship negotiations, consumer activations, agency compensation agreements, brand health tracking, and marketing budget management functions and initiatives. • From the ground-up, built a marketing roadmap for brand positioning, brand guidelines, and media strategy.• Lead negotiator for Northwestern Mutual’s groundbreaking NCAA (CBS/Turner) and Rose Bowl College Football Playoff (ESPN/Disney) media sponsorship partnership agreements.• Developed 2018’s “Spend Your Life Living” integrated marketing campaign, exceeding KPIs for growing brand awareness, driving web traffic with results that included unique visitors at +54%, sales lead of +400%, reduced cost per lead of -74%, as well as organic search growth and notable social media mentions.• Spearheaded the Northwestern Mutual Brand Strategy and Execution Committee that unified the organization’s executives across all areas that with direct consumer impact.• Led successful launch of new Brand Standards and Identity. Led internal and external design team in eliminating competing internal brands and aall work aligning under unified look and feel. • Represented Northwestern Mutual on Brand 50 and Association of National Advertisers (ANA).• Developed and managed digital platform content marketing with partners that include ESPN, Forbes, and CBS/Turner networks.• Activated brand ideas that generated content through custom-branded programming vignettes that included a branded 30-minute program on CBS on Final Four Saturday titled “Planning for Success” presented by Northwestern Mutual. • Served as marketing representative for Brand Identity Center development.

Chicago, Il, Us

Promoted at the formation of Miller and Coors joint venture to lead MillerCoors Economy brand portfolio strategy for Milwaukee's Best, Keystone Light, Icehouse, Mickey's, and Steel Reserve franchisesManage 25% of total Miller Coors volume and 20% of revenue, with a 40% market share of total Economy categoryResponsible for developing new company portfolio strategy for all Economy brands including channel, packaging, positioning, advertising, pricing, and communication strategy. Developed and presented communication of portfolio strategy to Field Sales and Marketing, Distributors and RetailersBrand Portfolio Achieved top line revenue growth in 2009 and 2010 (to-date), exceeding plan targets

Leader of Strategic Brand Planning for largest brand in the SABMiller portfolio Developed 2008 and 2009 Brand Plans with marketing budget $400M+Plan returned brand to growth in 2007 with a +2.6% trend change vs. prior year while delivering net profit margin growth of +7.6% and increased consumer brand differentiation (both above stretch targets)Responsible for local activation, advertising communication, and Media/Sponsorship plans

Responsible for strategic planning for Milwaukee's Best franchise brands. Responsible for developing all creative including "Brewed for a Man's Taste" television and print advertising, digital marketing, consumer promotion and sales incentives. Negotiated and developed activation for the landmark World Series of Poker sponsorship. Worked with Harrah's Marketing to maximize investment return. Worked directly with ESPN producers to maximize brand exposure.

Leader of agency teams in collaboration with Sales in the creative development of Miller Lite and Miller Genuine Draft retail promotions. Developed Walmart specific programs sold directly to Walmart category buyers

• Charged with analyzing business and developing strategic business opportunities for Miller’s Above Premium portfolio, including Foster’s, Pilsner Urquell, Leinenkugel’s, Flavored Malt Beverages, and New Products.

Designed and Directed Experiential marketing programs. Developed consumer bar intercept Taste Challenge program, and Miller Time Live - featuring real consumers in an actual Miller Lite commercial.Marketing Task Force Member Miller Lite 2003 New Packaging Launch - partnered with Sports Illustrated and Playboy for creative and event marketing. Created first-ever poster insert in SI Swimsuit Issue. Highest Advertising awareness (91%) and Branding recall (88%) scores in 7 years of Starch scores. Highest in 2003 Issue.

Developed National and Local corporate and brand media strategies.

Chicago, Illinois, Us

After graduating from Northwestern, worked 8 years Leo Burnett/Starcom in the Media Department. Worked on clients such as Kellogg’s, General Motors, Nintendo, and Wrigley. Negotiated deals with integrated media deals ESPN, CBS, ABC, NBC, Disney, and Sports Illustrated.

Master Of Business Administration, Business Economics And Marketing Management

Bachelor Of Arts, Economics