Chad Dupin Email & Phone Number

Grand Rapids, Mi, Us

• Leverage in-depth knowledge of ServiceNow channel and partner dynamics to develop marketing strategies aligning with partner business models and GTM priorities, enhancing partner engagement and growth. Initiated collaborative projects with partners, employing a thorough understanding of ServiceNow's portfolio and GTM strategies to drive aligned marketing efforts and bolster platform adoption rates.• My ability to think strategically and execute tactically makes me a standout candidate for any marketing leadership role. Whether working with a startup or a Fortune 500 company, I have the skills and expertise to help brands tell their stories and achieve their marketing objectives. I possess a unique skill set that allows me to help brands tell their story compellingly and effectively.• As a content marketing creator, I can craft engaging, informative content that resonates with my target audience. I understand the importance of storytelling in marketing, and I use my creativity to develop content that captures the essence of a brand and communicates its message in a way that is both memorable and impactful.• As a brand strategy advisor, I can help brands develop a clear and compelling brand identity that sets them apart from the competition. I understand the importance of consistency in branding, and I develop comprehensive brand guidelines that ensure that all marketing efforts are aligned with the brand's core values and messaging.• As an inbound marketing consultant, I help brands attract and engage their target audience through various channels. I understand the importance of creating a seamless customer journey that takes prospects from awareness to consideration to conversion, and I develop inbound marketing strategies that achieve these goals. I am a natural problem solver who can identify and address challenges in a timely and effective manner. I am comfortable working with cross-functional teams to achieve shared objectives.

East Grand Rapids, Mi, Us

• Developed marketing strategies for designvox clients, focusing on retainer agreements and solving diverse marketing challenges.• Collaborated with multiple clients to identify key objectives and create tailored marketing solutions to drive growth.• Implemented data-driven approaches to optimize marketing campaigns and achieve measurable results.

Grand Rapids Mi, Michigan, Us

• Led marketing initiatives closely aligned with ServiceNow's GTM strategy, increasing our MQLs and pipeline growth through targeted campaigns. Demonstrated leadership in driving partner marketing initiatives while supporting team projects, embodying a team-first approach but ready to lead as needed.• Launched multiple strategic ServiceNow offerings, including HAMx, VRx, CMDB Pulse, and JAMF. Created customized core messaging, story scripts, personas, pitch decks, web pages, landing pages, ROMs, and visual identity for each offering to enable sales to analyze the competition. Implemented engaging advertisements and promotions, driving awareness and interaction.• Directed the company’s marketing and business operations; provided input for strategic planning, financial analysis, and business direction; instituted new innovative processes, enhancing efficiency in marketing operations; maximized achieving the company’s desired outcomes and strategic goals.• Established a robust, clear, and compelling brand strategy; updated the company’s brand and culture guide, logo, mission and vision statements, values, as well as voice and tone to ensure a consistent brand message across diverse marketing channels; boosted the company’s competitive market positioning.• Built and directed a cross-functional marketing team; set clear vision and goals; collaborated on designing a forward-thinking marketing plan; monitored progress in measuring the plan’s success against the set key performance indicators; provided feedback and mentorship for continuous improvement, accelerating the team’s overall performance.• Facilitated sales and marketing automation to improve lead generation and conversion; implemented an inbound marketing system through HubSpot to build brand awareness; created re-engagement and email marketing campaigns to engage with customers and capture opportunities with potential leads; delivered MQL to the sales team

Grand Rapids Mi, Michigan, Us

• Drove collaboration with the company’s largest partners, ServiceNow, Symantec, Microsoft, and Altiris, to reach a broader audience. Created partner campaigns with paid SEO, co-branding content strategies, and strategic conferences and sponsorships; elevated the company’s brand exposure, credibility, and affinity. These campaigns allowed our business to collaborate with a complementary business with a similar target market for a significant mutual benefit.• Instituted a production facility for creating training and demo videos and podcasts for customers and partners; hired creative talents to expedite the production of content for diverse teams across the organization; delivered high-quality content on tips and tricks on solving problems to the target audience, establishing the company as a thought leader in the industry

Grand Rapids, Mi, Us

• Led the development and implementation of a comprehensive marketing plan aligned with strategic goals; designed creative marketing materials, engaging content, and other promotional campaigns to create awareness of the company’s business activities; maximized customer engagement• Conceptualized, planned, and organized various promotional events; led the end-to-end process, from planning and resource allocation to logistics and execution; ensured the success of each event, delivering an authentic brand experience to the target audience