Chad Embree Email & Phone Number

Vancouver, Bc, Ca

Vancouver, British Columbia, Canada

Operated by BCLC, all revenue generated through PlayNow.com stays right here in BC to support many provincial, community and charitable programs. In this role, I'm responsible for driving the retention & development strategies and objectives in alignment with the PlayNow marketing direction, outcomes, and strategic roadmap for all three jurisdictions (BC, MB & SK).

Vancouver, British Columbia, Canada

Manage, grow, and support the player experience for Encore Rewards: BCLC’s Casino and iCasino loyalty program. Working in an agile environment, utilized project management tools and methodologies to plan, execute, and monitor promotional campaigns and strategic projects. Utilized analytics tools to track and analyze key performance indicators.Acted as liaison with other teams, bridging communication gaps and ensuring a cohesive approach towards organizational goals. Cultivated strong relationships with casino service providers, building positive, collaborative rapport to enhance the player experience while meeting objectives of both BCLC and service providers.

Vancouver, Canada Area

Act as external consultant for small businesses to assess and improve marketing strategy. Perform ad-hoc business analysis including market sizing, various go-to-market tactics, and branding. Coordinate with third parties to implement strategic recommendations. Implement digital marketing strategies, including Google Ads, social media marketing, and website development. Current client industries include auto, manufacturing, jewelry, construction, and specialty beverages.

Burnaby, British Columbia, Canada

Lead the B2B go-to-market efforts for Breadstack Technologies, a division of Advesa Digital, and their suite of SaaS retail tools (CRM, retail analytics, live chat, delivery). Managed and mentored a team of marketing professionals, overseeing their professional development. Restructured marketing department to enable growth, align responsibilities, and improve team performance. Identified gaps in required team expertise, resulting in two new team hires.Developed and executed comprehensive product marketing strategies, including competitive analysis, discovery calls, lead generation, and sales collateral, resulting in increased product awareness and differentiation. Contributed to the development of the product roadmap, positioning, and messaging to drive revenue growth.

Vancouver, British Columbia, Canada

As a Senior Product Manager, team members lead complex projects and significant change management initiatives. Directly responsible for Optik TV financial performance, in addition to product management. Led the customer migrations efforts to next generation Pik TV hardware (Optik TV budget brand) to improve customer experience and retention. Developed successor content pricing and packaging structure to original hybrid streaming/traditional television model, focused on improving product economics and customer value proposition. Influenced the prioritization of feature development for the Optik TV product roadmap, leveraging customer and competitive insights. Defined business requirements and user stories for enhancements to Optik TV platform, features, and billing functionality using agile product development methodologies.

Vancouver, Canada Area

Product Managers are project leaders and generalists. Responsible for Optik TV content cost management, enhancing content packaging to increase take-rates and reduce churn, and revenue improvement initiatives.Led the customer journey development and marketing efforts for Optik TV self-installation and service activation. Supported launch of first hybrid streaming/traditional television content packaging structure (first telecommunications company to do so in North America). Developed business cases for new business initiatives, balancing financial analysis and impact to customers. Champion for “business as usual” enhancements to Optik TV billing systems in weekly (agile) spirit planning sessions to support larger priorities. Improved multicultural content offering and packaging while ensuring legal and regulatory compliance.

Vancouver, Canada Area

As a Product Specialist in Marketing, I oversaw the portfolio of Consumer Premise Equipment in our customer's homes (modems, gateways, PVRs, digital boxes, etc.) This included monitoring KPIs and ensure portfolio profitability, business cases and financial modelling, and project management support for new business initiatives.

Vancouver, Canada Area

Best Buy is one of Canada’s largest and most successful retailers, operating the Best Buy (www.bestbuy.ca), Best Buy Mobile, and Geek Squad (www.geeksquad.ca) brands. The Company offers consumers a unique shopping experience with the latest technology and entertainment products, plus an expanded assortment of lifestyle products offered through www.bestbuy.ca, at the right price, with a no-pressure (non-commissioned) sales environment.Refocusing my responsibilities back to category management as an eCommerce Retail Specialist, my goals and responsibilities included:- Driving sales and optimize conversion- Providing a best in class experience on BestBuy.ca- Providing insights, recommendations and action plans to leadership- Fostering new ideas and initiativesAs my tenure with Best Buy came to a close, I was involved in many site-wide projects and served as a trainer for many new hires to the team. I'm was seen as a subject matter expert for our business and a go-to team member for experience, analytics and business systems.

Vancouver, Canada Area

Continuing my career with Best Buy Canada, I assumed a new role as the Senior Online Events Coordinator, where I was responsible for:- Coordinating the online execution and customer experience for all online events - Understanding the customer experience of all categories at a fundamental level- Ensuring information flow and collaborating with internal stakeholders and senior management- Overseeing all planned event activities, web analytics and reporting- Developing sales targets and identifying growth opportunities- Ensuring consistency with corporate and partner brandingOnline events include all One Day Sales, After Hours and Online Only Sales, Holiday Events, Deal of the Day for both Futureshop.ca and Bestbuy.ca. At the peak of my time in the role, I was also one of the key stakeholders for the 2014 holiday season. This involved planning, coordinating and executing the holiday creative and promotions online, including Black Friday, Cyber Monday and Boxing Day.

Vancouver, Canada Area

As the Online Category Analyst for the Entertainment category (Gaming, Movies, Music and Digital Content), my responsibilities included:- Execution of weekly promotions and special initiatives on Bestbuy.ca and Futureshop.ca- Web analytics: Insights, recommendations and reporting- Development and design of promotional content pages and weekly Entertainment e-newsletter- Customer service and incident resolution- Competitive analysis- Search Engine OptimizationDuring my tenure as an Online Category Analyst, I was responsible for coordinating and executing the online (pre-order) retail launch for all next-generation gaming consoles including the Nintendo Wii U, Xbox One and PlayStation 4 (PS4). Among other special initiatives, I also introduced many processes to strengthen business operations and reduce inefficiencies.

Vancouver, Bc

The Sauder School of Business is one of the world’s leading academic business schools. Located in Vancouver, Canada’s gateway to the Pacific Rim, Sauder provides a global business perspective at a dynamic crossroads of the international marketplace. Working out of the Learning and Technology Services Department, I was responsible for:- Internal communications- SEO and web metrics (Google Analytics)- Mobile web strategy (pilot only)- Graphic design and desktop publishing- Online brand compliance- Article authoring and publishing- Advertising copy-writing

Vancouver, Bc

The Canadian Cancer Society is a national, community-based organization of volunteers, whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer. The Society invests in outstanding cancer research, provide reliable information on all cancers, deliver community-based support programs and lead cancer prevention initiatives.Working on the 2010 Cops for Cancer Tour de Valley campaign, my responsibilities included:- Acting as a communications liaison to uphold brand standards- Writing marketing plans to promote and support the Society's mission statement- Media planning and public relations- Social media development- Desktop publishing- Idea brainstorming

Bachelor Of Commerce (Bcom), Marketing And Accounting

Activities and Societies: Active community member, mentor, and leader. - Participated in exclusive case-based business strategy course.

Financial Modeling & Valuation Analyst, Accounting And Finance

Professional qualification focused on financial theory: modeling, scenario analysis, forecasting, and accounting principles