Chad England Email & Phone Number

London, England, United Kingdom

Passionate about enhancing digital experiences through content design principles, data-driven insights, and collaborative project leadership. I help deliver the content strategy across Which?’s digital core content journeys, including web, member-only content, and app.Key Responsibilities:- Cross-functional Collaboration: Work alongside product managers, designers, user researchers, engineers, and delivery managers to facilitate collaboration and achieve quarterly objectives and key results (OKRs).- Data-driven Decisions: Utilise data and user research methodologies to enhance content experiences that go beyond business needs, serving our users effectively.- Strategic Content Consulting: Provide a leading voice in product development and act as a content consultant to inform squad OKRs.- Stakeholder Engagement: Collaborate with senior stakeholders to influence decision-making and support efficient problem-solving through regular insights presentations and ideation sessions.- UX Copywriting: Create UX-driven copy for promotional emails, CTAs, and prototypes, adhering to brand tone of voice.- Information Architecture: Support improvements in information architecture, updating global navigation and taxonomy structure on the website.- SEO Expertise: Leverage extensive SEO knowledge to ensure content is engaging, user-centric, and optimized for discoverability on search engine results pages (SERPs).

I specialised in delivering expert, actionable insights to editors and content owners, enhancing the digital content experiences provided by Which? across our digital estate and third-party platforms. My approach focused on end-to-end user journeys rather than just optimising individual pieces of content.Key Responsibilities:- Identifying, sharing, and implementing best practices and thought leadership in SEO, digital content design, analytics, and insight generation.- Providing weekly SEO environment updates to upskill colleagues across the business.Recognizing, sharing, and leveraging new opportunities for content creation and optimization across core subscription, paid, and free products.- Developing tools, infographics, imagery, videos, and both long- and short-form articles to maximize content impact.- Identifying, sharing and implementing best practice and thought leadership in SEO, digital content design, analytics and insight generation. Sending weekly updates on the SEO environment to up-skill colleagues across the business. - Identifying, sharing and capitalising on new opportunities for content creation and optimisation across core subscription, paid and free products.

London, United Kingdom

Working as part of our in-house SEO team I work to supply valuable and actionable expert insights to key stakeholders, including our editorial and digital colleagues, to enhance the visibility of our content within the search landscape and drive an increase in organic search traffic. I work on the core Which? product alongside their consumer rights section, with a focus on growing their audience to both free and locked up subscription based content - working hands on with content, copywriting where needed, to help improve the content design to super serve the user. I conduct the outreach and link building activity for our core product using Buzzstream as our relationship management application. I have actively engaged with a small team to improve the diversity and inclusion initiative in the content that we present - encouraging best practice in my recommendations and content optimisations. Experience using analytical tools such as; Google Analytics, Google Search Console, Google Data Studio, Majestic, SEMRush, Deepcrawl, Siteimprove, Buzzstream and SimilarWeb. Also, experience using Wordpress as a CMS.Alongside a focus on content SEO, I contribute to reporting on technical SEO issues across business to editorial and developers - communicating complex issues in clear and concise learnings.

London, United Kingdom

Working in a busy London press office I manage, upload and create content for the university, including both news items and press releases. I overlook the ongoing campaigns and help to create effective strategies through my extensive research and first-hand experience – often offering insight at a higher-level due to maintaining trust. I use online systems, such as vuelio and drupal (CMS) to create media lists of effective journalists, upload digital content I have created and researching possible leads for the universities academics to comment on. I use my knowledge and extensive research of the brand to manage 6 social media channels across the university – creating new content based on analytics through my own research, increasing interaction rate by 400% in 6 months. Representing the Media, Arts & Design campus of the University of Westminster - rebranding their online presence and tone of voice. I make connections daily with students, staff and publics to enhance the reputation of the University both externally and internally - increasing targeted communications in both through copywriting, event planning and personal relationships.

London, United Kingdom

I guide customers using a more personal touch – delivering the best customer service to both ensure I represent the brand correctly along with ensuring the customer was pleased with their purchase. I managed high value items and transactions while expressing my knowledge in an area that there is a lot to learn. Working as a member of a large team allowed me to appreciate the respect that is needed when teamwork is of such importance. Often completing overviews of coverage, the product received with social media and blogger influencers to increase morale and knowledge of the product – while working events to increase the influencer outreach of the products.

London, United Kingdom

I worked alongside the Editor and the team of the magazine seeing them through the fast paced, tight-deadline environment. Dealing with the dedicated readers, accumulating research, monitoring social media and assisting on photography shoots. I wrote content for both print and online, engaging the company’s tone of voice and representing them, as well as overlooking content output to clients.

Pr & Advertising, Public Relations/Image Management, 1St

Activities and Societies: President of the LGBTQ+ Society

3D Design