Chad Walter Email & Phone Number

New York, New York, United States

Lead all on-premise insights for BBG’s nearly 200 largest strategic on-premise customerso Support the NAOP sales directors in building relationships with customers through offering menu optimization, back bar category management, and grab-and-go developmento Identify sales opportunities for BBG’s portfolio through brand-customer fit, benchmarking, and competitive analyses for customer RFPs and off-cycle sales pitcheso Collaborate with the broader National Accounts analytics team and BBG’s Business Intelligence team to develop standard reporting tools to meet the needs of the full National Accounts teamo Deliver day-to-day ad-hoc reporting needs for BBG’s internal NAOP team and customer stakeholdersManage total market on-premise channel insights and intelligence for the broader enterpriseo Synthesize and maintain product, mixology, and menu trends from more than 30 sources including syndicated data, trade publications, and mixology-focused resourceso Produce BBG’s bi-monthly Back Bar News e-newsletter that keeps at top-of-mind the latest menu trends, sales trends, and resources for the on-premise channelo Provide insights and thought leadership to the NAOP Vice President and other BBG teams as needed for supplier RFPs and other on-premise related projectso Assist with vetting on-premise syndicated vendors and managing their relationship with BBGo Assist in training by communicating use cases and best practices to associates to increase adoption of BBG’s on-premise syndicated data tools

New York, New York, United States

Led all spirits insights generation for the highest revenue suppliers across the BBG networko Identified opportunities to drive distribution for BBG’s spirits portfolio through channel and competitive brand benchmarking analyseso Analyzed competitive pricing, packaging, promotions, and innovation to uncover opportunities for brands in BBG’s portfolio to better compete in the marketplaceo Analyzed syndicated consumer data coupled with demographics and internal account dimensions to better place BBG’s brands in accounts with their target consumer (including reaching AfAm, Latino, and LGBTQ)Managed total market spirits category trends for the broader enterpriseo Conducted research of trends affecting the spirits category (low-alcohol, alternative packaging, etc.) and provided insights on their effects on BBG’s business and recommendationso Synthesized category trends from syndicated data and trade resources for the broader enterpriseo Provided insights and thought leadership to executive and strategy teams as needed for RFPs and other corporate projects

New York, New York, United States

Supported BMC’s consulting division by delivering insights and recommendations for client projects derived from syndicated data, internal data, and primary researchKey Projects:o Identified areas hindering performance and developed solutions for a wine wholesaler by canvasing lighthouse retail and on-premise accounts to better understand the purchase decisions of wine buyerso Recommended three ranked countries for the expansion of a soft drink brand after executing market assessments, estimating size of opportunity, and performing due diligence for selecting a local wholesalero Developed an opinion for a multinational beer company considering the purchase of a craft brewery by analyzing the drivers for the recent rise of craft beer in the United States and its parallel with the growth of import beer, projecting future performance of the craft beer segment, and gathering consumer insights regarding macro breweries owning local craft beer brandso Identified and ranked the top ten opportunities within Latin American malt-based beverage segments for a multinational beer corporation based on market stability, portfolio fit, profit potential, and future growthManaged beer category insights for firm and provided thought leadership to clients regarding category trends for both retail and on-premise channels

Montemorelos, Nuevo León, Mexico

Created and implemented a marketing plan to increase enrollment of the university’s intensive Spanish-language program targeting prospective students in the United States and EuropeLed the development of the website and printed promotional materials for the university’s Instituto de Idiomas

Little Rock, Arkansas, United States

Assisted the firm’s leadership with the planning and execution of primary and secondary client research projects by writing questionnaires, tabulating survey data, summarizing findings, managing projects, and executing data analysesManaged macroeconomic and demographic data and insights for the firm

Master Of Business Administration (Mba), Marketing

Bachelor Of Business Administration (Bba), Marketing