Chad Hacker Email and Phone Number
California, United States
Chad Hacker's Location
San Francisco Bay Area, United States, United States
Chad Hacker's Contact Details
Chad Hacker work email
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Chad Hacker personal email
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About Chad Hacker
I am a Consumer & Digital Marketing Executive with a demonstrated and established record of success in elevating global brands, cultivating deeper consumer connections, and fueling business expansion. By crafting transformative marketing strategies, I have successfully executed impactful campaigns, enhanced brand building, and increased customer acquisition, all while staying ahead of industry trends and using consumer insights, data, AI, and analytics to deliver measurable results.My expertise spans digital advertising, branding, product launches, and client management, with exceptional results across various industry sectors. Over the course of my career, I have spearheaded award-winning campaigns that connect with audiences, outperform industry benchmarks, and deliver exceptional ROI and multibillion-dollar revenue growth for B2C, D2C, B2B, and B2B2C organizations.My approach to market-led expansion revolves around my proficiency to connect business objectives with creative execution. I foster entrepreneurship, promote collaboration, encourage creativity, and apply operational excellence across organizational hierarchies. In my roles, I have led high-performing teams, developed data-driven strategies, used cutting-edge AI and predictive analytics, and implemented robust structures to ensure consistent, and scalable digital operations.Furthermore, I excel at navigating diverse marketing ecosystems and channels, encouraging cross-departmental collaboration and securing buy-in from C-level executives. My leadership style emphasizes empathy, accountability, and mentorship, empowering teams to achieve outstanding results. As Chairperson of the 1st EED&I Advisory Board, I created a supportive and cooperative workplace atmosphere.My competencies include:Digital Marketing, Branding, Lead Generation, Organization, Design, Media Planning/Buying, Content Marketing, Upstream Marketing, Corporate Strategy/Planning, New Product LaunchesCrafting campaigns: SEM, Paid/Organic Social, Programmatic, DOOH, Mobile, Display, Retargeting, SEO, TV, Print, and CRM.Navigating Marketing Ecosystems and Channels: Google, Bing, Facebook, Instagram, Twitter, YouTube, TikTok, LinkedIn, Audio & Podcasting, TV, OTT, CTV, Print & Digital Publications, Digital Out of Home, Sponsorships, TradeDesk, Email Marketing, Reddit, Websites/Blogs, Influencer Marketing, SEO, Amazon, HCP Marketing, and E-Commerce.I am eager to leverage my strategic vision, analytical prowess, and leadership skills to propel your brand to even greater heights. Connect with me and let's discuss how!
Chad Hacker's Current Company Details
Chad Hacker Work Experience Details
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Strategic Marketing ConsultantGaldermaCalifornia, United States
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Vice President, Marketing - Us AestheticsAbbvie Oct 2022 - Apr 2024North Chicago, Illinois, UsAbbVie is a Fortune 500 listed on the NYSE: AbbVie with $54B annual revenue and 50K employees worldwide. It is the parent company of Allergan Aesthetics, the aesthetics leader and manufacturer of Juvéderm Collection of Fillers, CoolSculpting, SkinMedica, Natrelle, and the iconic brand Botox Cosmetic. •Oversee all marketing initiatives for the industry leading portfolio of aesthetic products including Botox Cosmetic, Juvéderm Collection of Fillers, CoolSculpting, CoolTone, SkinMedica and Natrelle•Lead a team of 75 individuals specializing in Consumer Marketing, Digital Marketing, Measurement & Analytics, CRM and Operations for the leading aesthetics & medical device company•Accountable for driving 1MM new members annually to our Alle loyalty program – delivering a 68% increase in active patients from 2019 - 2023•Responsible for all upstream and downstream marketing including new product launches such as Juvéderm Volux, SkinVive by Juvéderm and the upcoming launch of BoNTE, our fast acting/short duration neurotoxin•Identified & created personalized marketing initiatives to drive key levers for our business including consumer acquisition, retention, frequency and cross-selling•Built the aesthetics industry’s leading digital marketing team responsible for all digital media planning and buying, recognized by digital powerhouses such as Google, Meta and the TradeDesk•Developed & implemented the direct-to-consumer e-commerce strategy for SkinMedica, resulting in DTC being our leading growth channel•Chairman of Allergan Aesthetics’ first ever EED&I (Equity, Equality, Diversity & Inclusion) Advisory Board with KOLs across the aesthetics industry leading to sweeping changes in our brand positioning, messaging and consumer representation•Recipient of the ‘Commercial Team of the Year Award’ (2019) and the ‘AbbVie Chairman’s Award’ (2021) -
Associate Vice President, Global Digital MarketingAbbvie Mar 2021 - Nov 2022North Chicago, Illinois, Us•Drove consumer & digital marketing strategies across key global markets including China, Japan, Brazil, Canada, UK, & Western Europe•Created key integration strategies to drive global coordination and integration across Allergan Aesthetics•Guided the creation of an international ‘Digital Center of Excellence’ focused on critical areas including key market support, software capabilities, analytics & measurement, digital advertising & innovation•Launched a global operating model to provide consistency, scale and predictability•Developed a global AMI (Allergan Medical Institute) platform to ensure consistent customer training and engagement
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Executive Director, Global Digital Marketing & Consumer AcquisitionAbbvie May 2020 - Mar 2021North Chicago, Illinois, Us
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Executive Director Of Consumer Acquistion & Digital Marketing - Allergan AestheticsAllergan Oct 2018 - May 2020Dublin, Coolock, Ie•Created the world’s first ever National Botox Cosmetic Day, a nationally registered holiday and industry defining day, driving record sales and treatments for the iconic brand that built the aesthetics industry•Led the company’s digital transformation creating the first and most successful fully internalized Digital Media team in healthcare -
Senior Director Of Performance MarketingRockyou Nov 2017 - Oct 2018Oakland, California, UsRockYou Media is a force in the media and entertainment industry, focused on bridging the gap between our most diverse generation and the world’s most trusted brands. A full-service, comScore top 10 lifestyle and entertainment company, RockYou Media’s O&O portfolio reaches 30MM uniques. With nearly 40% of multicultural millennials visiting our sites, we are giving voice to a market of largely untapped consumers who have stories to share through every stage of their lives.•Part of RockYou’s M&A team responsible for securing and closing several key media acquisitions, putting RockYou’s media portfolio in the comScore top 10 in lifestyle and entertainment, and securing RockYou Media as a key player in the multicultural millennial and parenting verticals•Oversaw RockYou’s Performance Marketing division, responsible for delivering on an $80MM annual revenue line through user acquisition and monetization across display, video pre-roll, lead generation and page takeovers•Responsible for defining and executing a strategic digital media plan, managing an annual media budget of $16MM+, and executing campaigns through Paid Social, SEM, Mobile, Display and emerging new media•Product Managed the development of new technology and automation tools resulting in further IP for RockYou and allowing our media teams to scale with efficiency without adding additional head-count -
Director Of Performance MarketingHealthline Media Mar 2017 - Nov 2017New York, Ny, UsHealthline.com is the fastest growing health information site on the planet, and the 2nd largest health site in the US. Every month, over 50 million people count on our talented teams to support, guide, and inspire them toward the best possible health outcomes for themselves and their families. We are a purpose-driven organization with a vision to create a stronger, healthier world. •Led efforts to establish Healthline’s media properties as the premier destination for connecting qualified and engaged consumers with trusted services, products and brands•Designed, implemented and scaled a new performance driven revenue line allowing Healthline to diversify revenue and increase valuation – successfully grew department revenue by 500% within first 5 months with annual run rate projections of over $20MM in new revenue for the company•Devised, executed and optimized a strategic $4M media plan across digital channels including SEM, Paid Social, Mobile, Display and Content Discovery channels focused on driving lead volume and margin in the pharmaceutical, aesthetics, weight loss and clinical trial verticals•Provided guidance and leadership for all external vendors as well as internal AdOps & Media Buying teams -
Senior Director Of OperationsIac Publishing Oct 2015 - Jan 2017Oakland, Ca, UsIAC Publishing brings together a collection of the web’s most trusted brands to create one of the largest digital publishers in the world, reaching more than 100 million US users a month. With distinct and influential voices, our media brands touch millions of discerning adults and actively engaged millennials.•Member of the internal M&A team that successfully acquired 2 businesses to form inkd, an incubation unit under IAC Publishing focused on uncovering ‘niche’ under-developed content areas on the web while developing the ‘playbook’ of alternative traffic acquisition and revenue models for brands like: RenewMe.com, PatientsGuide.com, BabyNames.net, About.com, Dictionary.com, Investopedia and Ask.com, among others•Successfully increased revenue by a 5x annualized run rate within the first 3 months of acquisition•Responsible for all business operations including financial forecasting and modeling, revenue management, traffic acquisition, client success and product development – reporting directly in to the CEO•Development and management of all digital traffic acquisition strategies including over $1M in annual advertising spend on channels including SEM, Facebook, Display, Instagram, Twitter & Pinterest for multiple online publishing brands•Responsible for the creation and development of all Demand Generation/Lead Generation efforts•Product Managed the successful launch and development of a new online publishing brand, RenewMe.com, focused on disrupting the $20B aesthetics industry •KPI implementation, creation of data and analytics tracking tools, and overall business strategy development aimed at delivering on business strategic revenue goals and ROI -
Vice President Of Affiliate PartnershipsClip Interactive Nov 2014 - Oct 2015Boulder, Co, UsClip Radio is an innovative and cutting edge technology developed by Clip Interactive, and is driven by a team of mobile and media experts with a passion for making radio interactive. My team brought an enormous amount of mobile, web, radio and digital marketing expertise to introduce an interactive mobile advertising network tied to radio broadcasting.•Oversaw all market launches and expansion efforts with key clients in the national broadcasting and entertainment space - currently in 200+ markets•Demand Generation - Using a data-driven approach, I was responsible for the creation and implementation of strategic campaigns to drive rapid adoption and retention of our growing Monthly Active User base (MAU's) - currently have over 1M MAU's•Directly responsible for closing and growing several key partnership deals furthering the business goals and setting Clip up for national expansion•Regularly host and lead public speaking engagements and workshops on mobile advertising for clients and partners with audiences ranging from 10 - 200 -
Senior Director Of Client ServicesClip Interactive Sep 2012 - Nov 2014Boulder, Co, Us•Designed staffing model of cross-functional team of 10 responsible for every aspect of our content driven mobile network including: business development, client management, ad trafficking and optimization, and content creation•Developed a company culture focused on client success - resulted in a 7x monthly pull through revenue growth from existing clients within my first year•Created and implemented strategic and tactical performance driven optimization strategies for highly targeted direct response mobile ad campaigns•Collaborated with Product Team to develop new features and functionality to enhance the digital capabilities and offerings of our interactive mobile ad platform•Responsible for developing strategic plan to externalize our mobile ad network CRM
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Director Of Sem MarketplaceTrada Mar 2011 - Sep 2012Boulder, Colorado, UsTrada, a Google Ventures backed company, brought the power of human diversity and thought to digital advertising. I had the pleasure of working with an industry defining team to introduce the world’s first crowdsourced performance based digital marketplace.•Responsible for the recruitment, training and management of 1000's of PPC professionals on Trada's SEM platform •Managed client onboarding including in-depth campaign set-up and strategy for hundreds of search marketing advertisers representing multi-million dollar annual ad spend•Project Managed the creation and roll-out of the world's first ever crowdsourced Facebook Advertising Marketplace, working closely with the Facebook API team on development, strategy and best practices•Presented marketplace overview and early performance data to the Facebook Product, Business Development and API teams at the Facebook headquarters in Menlo Park, CA•Hosted regular webinars educating clients on the Facebook Ad platform (see publications)•Drove product development and strategy relating to campaign optimization, optimizer matching, marketplace features and community management -
Sem Campaign ManagerTrada Mar 2009 - Mar 2011Boulder, Colorado, Us•Built and optimized PPC, PPA and Lead Gen campaigns complete with keyword research, ad copy, landing page optimization, A/B testing and conversion funnel analysis•Monitored optimizer performance and prepared advertiser reports utilizing best PPC practices and campaign settings resulting in improved performance•Managed up to 40 different campaigns simultaneously with monthly campaign budgets ranging from $3000 - $90,000•Recognized in the top 1% of hundreds of active SEM professionals
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Director Of Marketing & Public RelationsConcept Restaurants Inc May 2008 - Mar 2011Boulder, Colorado, UsConcept Restaurants, Inc. was built by Restaurant and Hospitality veteran Frank Day and is one of the nation's leading restaurant groups, which is responsible for several nationally known, highly successful restaurants and hotels.•Designed and implemented all marketing and sales strategies including digital, print, radio, outdoor, SEM, promotions, sponsorships and grass roots efforts for multi-concept restaurant and hotel group - Resulted in 36% increase in overall revenue in my first 2 years•Created all digital marketing efforts including SEM, website design/maintenance, social and email marketing strategies•Composed press releases and media campaigns highlighting over 40 special events annually•Spearheaded re-branding efforts and change in graphic identity for several key properties and concepts•Prepared and managed annual marketing budget of $300,000 with in-depth cost analysis, inclusive of financial budget-to-actual reports and future profit forecasting•Company liaison to community organizations and business industry groups -
Business Development ManagerZoola Inc. May 2007 - May 2008Zoola is a marketing/technology company that strengthens communities by facilitating local commerce through our portfolio of products. Zoola's platform leverages data, smart analytics and digital communications placing merchants in prime position to market and make their business more profitable.•Defined, developed and executed specialized merchant acquisition plan. Acquired 30 new clients in the first 3 months•Managed and analyzed sales plan through market research, direct lead generation and prospecting•Developed promotional materials and campaign specific collateral designed to increase client interest and generate significant sales revenue.
Chad Hacker Education Details
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University Of ArizonaAdvertising & Media Communications
Frequently Asked Questions about Chad Hacker
What company does Chad Hacker work for?
Chad Hacker works for Galderma
What is Chad Hacker's role at the current company?
Chad Hacker's current role is Strategic Marketing Consultant.
What is Chad Hacker's email address?
Chad Hacker's email address is ch****@****inkd.io
What is Chad Hacker's direct phone number?
Chad Hacker's direct phone number is +130391*****
What schools did Chad Hacker attend?
Chad Hacker attended University Of Arizona.
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