Chad Hacker Email & Phone Number

California, United States

North Chicago, Illinois, US

• AbbVie is a Fortune 500 listed on the NYSE: AbbVie with $54B annual revenue and 50K employees worldwide. It is the parent company of Allergan Aesthetics, the aesthetics leader and manufacturer of Juvéderm Collection of.
• Oversee all marketing initiatives for the industry leading portfolio of aesthetic products including Botox Cosmetic, Juvéderm Collection of Fillers, CoolSculpting, CoolTone, SkinMedica and Natrelle
• Lead a team of 75 individuals specializing in Consumer Marketing, Digital Marketing, Measurement & Analytics, CRM and Operations for the leading aesthetics & medical device company
• Accountable for driving 1MM new members annually to our Alle loyalty program – delivering a 68% increase in active patients from 2019 - 2023
• Responsible for all upstream and downstream marketing including new product launches such as Juvéderm Volux, SkinVive by Juvéderm and the upcoming launch of BoNTE, our fast acting/short duration neurotoxin
• Identified & created personalized marketing initiatives to drive key levers for our business including consumer acquisition, retention, frequency and cross-selling

North Chicago, Illinois, US

• Drove consumer & digital marketing strategies across key global markets including China, Japan, Brazil, Canada, UK, & Western Europe
• Created key integration strategies to drive global coordination and integration across Allergan Aesthetics
• Guided the creation of an international ‘Digital Center of Excellence’ focused on critical areas including key market support, software capabilities, analytics & measurement, digital advertising & innovation
• Launched a global operating model to provide consistency, scale and predictability
• Developed a global AMI (Allergan Medical Institute) platform to ensure consistent customer training and engagement

North Chicago, Illinois, US

Dublin, Coolock, IE

• Created the world’s first ever National Botox Cosmetic Day, a nationally registered holiday and industry defining day, driving record sales and treatments for the iconic brand that built the aesthetics industry
• Led the company’s digital transformation creating the first and most successful fully internalized Digital Media team in healthcare

Oakland, California, US

• RockYou Media is a force in the media and entertainment industry, focused on bridging the gap between our most diverse generation and the world’s most trusted brands. A full-service, comScore top 10 lifestyle and.
• Part of RockYou’s M&A team responsible for securing and closing several key media acquisitions, putting RockYou’s media portfolio in the comScore top 10 in lifestyle and entertainment, and securing RockYou Media as a.
• Oversaw RockYou’s Performance Marketing division, responsible for delivering on an $80MM annual revenue line through user acquisition and monetization across display, video pre-roll, lead generation and page takeovers
• Responsible for defining and executing a strategic digital media plan, managing an annual media budget of $16MM+, and executing campaigns through Paid Social, SEM, Mobile, Display and emerging new media
• Product Managed the development of new technology and automation tools resulting in further IP for RockYou and allowing our media teams to scale with efficiency without adding additional head-count

New York, NY, US

• Healthline.com is the fastest growing health information site on the planet, and the 2nd largest health site in the US. Every month, over 50 million people count on our talented teams to support, guide, and inspire.
• Led efforts to establish Healthline’s media properties as the premier destination for connecting qualified and engaged consumers with trusted services, products and brands
• Designed, implemented and scaled a new performance driven revenue line allowing Healthline to diversify revenue and increase valuation – successfully grew department revenue by 500% within first 5 months with annual.
• Devised, executed and optimized a strategic $4M media plan across digital channels including SEM, Paid Social, Mobile, Display and Content Discovery channels focused on driving lead volume and margin in the.
• Provided guidance and leadership for all external vendors as well as internal AdOps & Media Buying teams

Oakland, CA, US

• IAC Publishing brings together a collection of the web’s most trusted brands to create one of the largest digital publishers in the world, reaching more than 100 million US users a month. With distinct and influential.
• Member of the internal M&A team that successfully acquired 2 businesses to form inkd, an incubation unit under IAC Publishing focused on uncovering ‘niche’ under-developed content areas on the web while developing the.
• Successfully increased revenue by a 5x annualized run rate within the first 3 months of acquisition
• Responsible for all business operations including financial forecasting and modeling, revenue management, traffic acquisition, client success and product development – reporting directly in to the CEO
• Development and management of all digital traffic acquisition strategies including over $1M in annual advertising spend on channels including SEM, Facebook, Display, Instagram, Twitter & Pinterest for multiple online.
• Responsible for the creation and development of all Demand Generation/Lead Generation efforts

Boulder, CO, US

• Clip Radio is an innovative and cutting edge technology developed by Clip Interactive, and is driven by a team of mobile and media experts with a passion for making radio interactive. My team brought an enormous amount.
• Oversaw all market launches and expansion efforts with key clients in the national broadcasting and entertainment space - currently in 200+ markets
• Demand Generation - Using a data-driven approach, I was responsible for the creation and implementation of strategic campaigns to drive rapid adoption and retention of our growing Monthly Active User base (MAU's).
• Directly responsible for closing and growing several key partnership deals furthering the business goals and setting Clip up for national expansion
• Regularly host and lead public speaking engagements and workshops on mobile advertising for clients and partners with audiences ranging from 10 - 200

Boulder, CO, US

• Designed staffing model of cross-functional team of 10 responsible for every aspect of our content driven mobile network including: business development, client management, ad trafficking and optimization, and content.
• Developed a company culture focused on client success - resulted in a 7x monthly pull through revenue growth from existing clients within my first year
• Created and implemented strategic and tactical performance driven optimization strategies for highly targeted direct response mobile ad campaigns
• Collaborated with Product Team to develop new features and functionality to enhance the digital capabilities and offerings of our interactive mobile ad platform
• Responsible for developing strategic plan to externalize our mobile ad network CRM

Boulder, Colorado, US

• Trada, a Google Ventures backed company, brought the power of human diversity and thought to digital advertising. I had the pleasure of working with an industry defining team to introduce the world’s first crowdsourced.
• Responsible for the recruitment, training and management of 1000's of PPC professionals on Trada's SEM platform
• Managed client onboarding including in-depth campaign set-up and strategy for hundreds of search marketing advertisers representing multi-million dollar annual ad spend
• Project Managed the creation and roll-out of the world's first ever crowdsourced Facebook Advertising Marketplace, working closely with the Facebook API team on development, strategy and best practices
• Presented marketplace overview and early performance data to the Facebook Product, Business Development and API teams at the Facebook headquarters in Menlo Park, CA
• Hosted regular webinars educating clients on the Facebook Ad platform (see publications)

Boulder, Colorado, US

• Built and optimized PPC, PPA and Lead Gen campaigns complete with keyword research, ad copy, landing page optimization, A/B testing and conversion funnel analysis
• Monitored optimizer performance and prepared advertiser reports utilizing best PPC practices and campaign settings resulting in improved performance
• Managed up to 40 different campaigns simultaneously with monthly campaign budgets ranging from $3000 - $90,000
• Recognized in the top 1% of hundreds of active SEM professionals

Boulder, Colorado, US

• Concept Restaurants, Inc. was built by Restaurant and Hospitality veteran Frank Day and is one of the nation's leading restaurant groups, which is responsible for several nationally known, highly successful restaurants.
• Designed and implemented all marketing and sales strategies including digital, print, radio, outdoor, SEM, promotions, sponsorships and grass roots efforts for multi-concept restaurant and hotel group - Resulted in 36%.
• Created all digital marketing efforts including SEM, website design/maintenance, social and email marketing strategies
• Composed press releases and media campaigns highlighting over 40 special events annually
• Spearheaded re-branding efforts and change in graphic identity for several key properties and concepts
• Prepared and managed annual marketing budget of $300,000 with in-depth cost analysis, inclusive of financial budget-to-actual reports and future profit forecasting

• Zoola is a marketing/technology company that strengthens communities by facilitating local commerce through our portfolio of products. Zoola's platform leverages data, smart analytics and digital communications placing.
• Defined, developed and executed specialized merchant acquisition plan. Acquired 30 new clients in the first 3 months
• Managed and analyzed sales plan through market research, direct lead generation and prospecting
• Developed promotional materials and campaign specific collateral designed to increase client interest and generate significant sales revenue.