Chad Heintz Email & Phone Number

Temecula, CA, US

Temecula, CA, US

• Collaborate with clients and outside vendors on the design and distribution of creative, targeted content for B2B/B2C websites, automated email & sales funnels, PPC/SEM/SEO, and social media. Deploy various marketing.
• 3X increase in Click-Through Rate (CTR) of Q/Q PPC activity after use of Ad Extensions (e.g., Callouts, Phone #, Sitelinks).
• Supported $1M in project bookings for a local office design agency while coordinating marketing & sales operations.
• Analyzed campaign traffic and marketing metrics, prepared monthly and quarterly reports from Google Analytics, and provided recommendations to clients. Managed all phases of Google AdWords Pay Per Click (PPC) campaigns.
• Deployed e-commerce stores and managed product databases using cloud-based services such as Amazon, eBay, and BigCommerce/Shopify/Volusion/WooCommerce e-commerce software providers.
• Migrated CSS/HTML static websites to WordPress CMS running on various “fully responsive" customizable themes, frameworks, and plugins (e.g., Avada5, Beaver Builder, Bootstrap, Customizr, Divi, Genesis/StudioPress –.

• Contributed to the frontend development, UI/UX website design, and initial deployment at https://insidemazda.mazdausa.com for Mazda USA's "Drive for Good" marketing campaign. Reported to and worked directly with Sr. VP.
• Backend environment requirements (WP Engine) from the prototype website.
• Client-side environment (WordPress CMS, Genesis Framework, HTML5/CSS3).
• Converting digital assets (wireframes: PDF, design composites: PSD) to web-ready formats (HTML, JPEG, PNG).
• Custom Media Queries for mobile layout and UI/UX.
• Documentation of website design/development processes and related functionalities (using Basecamp) in preparation for live website deployment.

Rancho Santa Margarita, CA, US

• Coordinated the creative direction, campaign design/development/deployment of a cross-channel, integrated marketing program with an emphasis on generating awareness, credibility, interest and call-to-action (CTA)..
• 200% improvement in Google AdWords PPC/SEM Click-Through Rate (CTR) - (.5% to 1.5%) from Q2 to Q3 -- Achieved rapid growth after optimizing Ad Groups, Budget, Keywords, Keyword Match Types, Placements and Quality Score.
• Customized HTML/CSS and dynamic forms for landing pages emphasizing call-to-action (CTA) for lead generation and sales follow up.
• Increased Average Open Rate (AOR) from 10% to 30% Q/Q for direct email marketing campaigns through engaging content (e.g., new product announcements, software upgrades/trade-ins, trade show booth promotions, and.

Atlanta, Georgia, US

• Collaborated with IT, E-Commerce, Product Management, and Sales departments while managing workflow of internal/external search engine QA/QC and related web merchandising projects for an industry-leading provider of.
• Amended methods and tactics for resolving on-site search issues and associated pain points for online customers -- https://hdsupplysolutions.com/shop/home
• Compiled and analyzed results of successful changes/corrections to Excel-based master dashboard for KPI’s: Visits with Search Conversion; Revenue per Search; Keyword Performance
• Recommended changes to product source data administrators (MDM) and navigation nodes/web paths for final approval by product managers. Tested product keyword corrections in staging and pre-production, and production.