Chad Hendrickson Email & Phone Number

Milwaukee, WI, US

Saukville, WI, US

Milwaukee, WI, US

• I led product management professionals to identify consumer innovation spaces and I oversaw the planning process from ideation to line planning with the associated life cycle planning to create and maintain an.
• I developed and implemented an innovation execution process through the creation of a cross-functional agile sprint team. This team vetted, sized and finalized the implementation of 3 new technologies for.
• I planned and delivered the 2021 - 2023 product strategy and corresponding plans by using a customer- focused approach to new products and overall portfolio rationalization plan. This resulted in a more balanced new.
• I led an initiative to merchandise dealers and commercialize the portfolio by riding style, resulting in a stronger dealer merchandising story, increased consumer education and share of wallet.

Milwaukee, WI, US

• I led the development, socialization and implementation of the 1-10 year General Merchandise product strategy along with the longer term planning process. As a part of this work, I led cross functional teams through.
• Led the process development and overall output to inform and create the 1-10 year product strategy and unique value proposition.
• Led the long term and life cycle planning process to uncover new opportunity spaces, assess and prioritize them and develop/maintain a product plan roadmap.
• Led the process development, implementation, training and output of the new product development process which is designed to drive higher product productivity and focus development efforts on the most impactful products.

Glendale, WI, US

• I led a team of internal marketing professionals and our external marketing agency to drive increased revenue for the bank. I managed the full marketing budget and have direct profit and loss responsibility.
• Led strategy and implementation of initiative to update the brand image and value proposition to better align with internal capabilities, resonate with customers/consumers and provide differentiation from the.
• Originated a consumer driven innovation process that generated a suite of successful proprietary products.
• Created a customer onboarding campaign resulting in higher customer satisfaction and significant cost savings.
• Utilized customer behavioral segmentation to develop, test and implement large scale direct mail campaigns to drive acquisition, debit card activation/use and product cross sales.
• Led integrated marketing communications plan to drive increased customer acquisition and retention

Glendale, WI, US

• I led the internal marketing team for the retail bank. I also had profit and loss responsibility while managing the retail marketing budget.
• Initiated a profitability and consumer research study to develop new promotional campaigns that resulted in a significant increase in account quality and gross sales.
• Created a customer behavioral segmentation that was successfully utilized for developing new product ideas, designing impactful customer messaging and new channel development/enhancements.
• Led cost control measures that decreased marketing spend without impacting sales.
• Designed and implemented the capture of customer insights at key touch points. Efforts resulted in enhancements of customer service initiatives, customer onboarding and branch performance management which drove an.

Atlanta, GA, US

• I oversaw the division brand and product management functions for Sharpie, Expo, uni-ball, Parker and Waterman writing instruments while sourcing products from both domestic and overseas suppliers. I led the marketing.
• Developed and implemented a go to market strategy to capitalize on a new market opportunity (on-course and off-course golf pro shops and sporting goods stores) with incredible sales and increased brand awareness.
• Created customer driven new products that helped win several large bids in the hospitality market.
• Drove new product development, new channel development and effective pricing strategies that produced significant brand growth.

Atlanta, GA, US

• I led Channel Marketing for national accounts and the Award/Recognition & Premium/Incentive channels. I was also the division Brand Manager for Waterman, Parker, Rotring and Uni-Ball writing instruments which accounted.
• Led initiative to develop, structure and implement a European based service program that increased Award/Recognition customer sales.
• Initiated customer segmentation and product fit assessment that drove a significant increase in strategic customer sales.

Atlanta, GA, US

• I oversaw divisional product management for Waterman and Parker writing instruments. I was responsible for developing one, three and five year product forecasts, pricing, product line rationalizations and product life.
• Successfully launched several innovative product lines and product line extensions that increased product vitality significantly

Oconomowoc, WI, US

• I was responsible for the Food Division and Small Parts Bin product line management. In this position, I collaborated with design and factory engineers to develop new products that both met customer demand and factory.
• Revived mature product line by discovering a new market opportunity, developing a new pricing strategy, and launching a new distribution channel
• Conducted international market research and developed product, pricing and distribution strategies to enter the South American market

Master Of Business Administration (Mba), International Business

Executive Education - Product Management

Bs, Marketing, Management, Hr-Management