Clients: Amazon Studios, Amazon Prime Gaming, Bandai-Namco, Benjamin Moore, Blizzard Games, Cisco, Fender, PAC-MAN, Spotify Podcasts.

10th Street Entertainment is a full service brand and entertainment company, representing some of the most exciting acts in music today. Founded in 2006, 10th Street Entertainment embodies a multifaceted media organization that is dedicated to its clients’ needs in this evolving environment. With a structured staff and offices in New York, Los Angeles, London, Toronto, Nashville, and Sydney Australia, the company is hands-on in its approach to selling, marketing, promoting, merchandising, and adding value to artists’ content. Combined efforts with radio promotion, marketing, publicity, new media, tour production, management, merchandising, branding, international, and licensing ensure that the clients are always connected to their target audiences.Roster includes Papa Roach, Five Finger Death Punch, Motley Crue, Nikki Sixx, Breaking Benjamin, Hollywood Undead, Nelly Furtado, Blondie, In Flames, Bailey Zimmerman, Bad Wolves, Dorothy, Bleeker, Solence, and After Midtown.

Perform day-to-day management of online marketing programs, including budgeting, tracking, and reporting data.Coordinate marketing programs and be the liaison between the creative team, technology vendors, in-house IT, and front end development.Define website and business requirements for IT for launch and ongoing program enhancements.Put together Marketing plans to promote the programs on site, through emails, and social media. This includes testing various offers and on-site placements.Set up tracking, gather test data, analyze results and effectiveness of each program. Manage all KPIs related to retention rate, frequency of purchase, ROI, and conversion rate.Ensure all programs are aligned with brand marketing calendars while keeping an eye out for potential issues and/or opportunities. Communicate online marketing strategies and tactics to colleagues and senior leadership. Evaluate and recommend new online marketing opportunities and technologies. Clients include: Richard Sherman (Seattle Seahawks), Odell Beckham Jr. (New York Giants), Eddie Lacy (Green Bay Packers), Josh Norman (Washington Redskins), Julio Jones (Atlanta Falcons), Le'Veon Bell (Pittsburgh Steelers), Kenny Stills (Miami Dolphins), Eric Reid (San Francisco 49ers), Barry Bonds (Hall of Fame), Barry Sanders (Hall of Fame), and more. Company was acquired by ESPN.

I develop custom campaigns and strategies that apply best to each client so that we can develop awareness, create buzz, increase engagement and drive sales. • Develop and manage strong, long-term relationships day-to-day with all DSP's including Spotify, Apple Music, YouTube, Amazon Music, Pandora, SoundCloud, Deezer, among others by highlighting priority artists/albums/EP’s and singles, and provide new promotional and positioning ideas. • Achieved and exceeded monthly and yearly revenue objectives by effectively promoting our clients (listed below) which led to a record-breaking revenue for 8 straight years. • Provide regular and timely feedback to the team concerning new trends, digital partner changes, opportunities, product performances, and other relevant information concerning market conditions• Developed and maintained relationships with website/blog gatekeepers, editors, and writers in various genres of music from Hip Hop/Rap, Christian/Gospel, Rock, Reggae, and Bluegrass to gain publicity for clients.• I develop content strategies for our clients and schedule out a calendar for that content to launch on clients' social networks. Content strategy includes staying on top of daily trends and piggybacking on them to benefit our clients. • I assisted in increasing our core distribution business from 500 songs and 1 record label to over 130 record labels with over 60,000 songs.Some key clients served:En Vogue (20 million albums sold)Papa Roach (20 million albums sold)Five Finger Death Punch (12 million albums sold)P.O.D. (12 million albums sold)Tamela Mann (1 million albums sold)Donnie McClurkin (Grammy)Tye Tribbett (Grammy nom)Central South Distribution Crossroads Label GroupDaywind Records Reach Records (Trip Lee, Tedashii, Derek Minor)

Contributed content specifically from the Christian Hip-Hop sub-genre.All posts found here: http://allhiphop.com/author/iamchadhorton/

FanBox was a social community that utilized mobile carrier billing and was built around mobile alerts, music, flash games, and applications. FanBox was Facebook before Facebook with applications.- Report to VP, Business Development and attend daily senior management meetings.- Oversee the business development team focused on the verticals of Music, Ad Sales, and Viral Applications.- Responsible for new business, partner relations, marketing, new clients, and retention.- Act as key liaison between client and internal teams including design, technology and media.- Responsible for developing quarterly goals, broken down into milestones and minimums to provide the business development team with clear expectations. Develop monthly commission plans to drive the business development team to exceed expectations.- Responsible for product development, product enhancement, and platform development under the verticals of Music, and Viral Applications. - Heavy focus utilizing priority social networks.- Maintain and provide analytics to client.- Attend key conferences to our industry such as CTIA, Graphing Social Patterns, etc.