Led international expansion across the US, Middle East, and Europe for full-stack publisher tech solutions, overseeing cross-functional teams, high-value partnerships, and product innovation to solidify market growth.$1m+ ARR growth International market expansion across the US, Middle East & Europe driving enterprise growth for full-stack publisher technology solutions. (headless CMS, Subscription platform, LoCode front end, AI, Comments platform, React native apps)Led major product pitches and secured high-value sales, scaling global market presence.Oversaw revenue performance for sales and marketing teams across EMEA and the US.Directed a cross-functional team of Account Executives, SDRs, and marketers to meet the unique demands of EMEA and US regions.Acted as the company’s brand ambassador at high-profile events, webinars, and industry awards, positioning the company as a market leader. - DigiDay-Miami - Niche -Chicago - Press associations - Denver, Maryland, Texas, New York, North Carolina - Mega Conf - Phoenix and WANIFRA events in Dubai, Copenhagen. Developed strategic product messaging for key offerings such as headless CMS, subscription platforms, and low-code front-end frameworks.Reported directly to the CEO, aligning business development strategies with overall company objectives.Participated in public speaking and thought leadership, enhancing the company’s global voice and stakeholder relationships.

Drove strategic partnerships, Enterprise sales, data strategy, and revenue growth across MENA and global markets, securing integrations with major tech and agency leaders and achieving financial targets. Simultaneously ensuring publishers' measurement tools and usage were being maintained. Global Agency Negotiations: Spearheaded negotiations with Publicis, Omnicom, GroupM, IPG, and Dentsu, positioning Narratiive as a preferred audience measurement tool.Commercial Growth: ARR growth - lead for publisher and data sales across MENA, South Africa, and global markets, driving commercial growth.Strategic Partnerships: Led integrations with global tech leaders like Google, MediaMath, The Trade Desk, Adobe, and Oracle, driving innovation and operational efficiency.Data Strategy & Innovation: Shaped data enrichment strategies with demand-side partners, driving product innovation and market differentiation.Revenue Impact: Closed high-value deals in audience measurement, $3m data ARRLeadership & Operations: SLT member responsible for scaling revenue, managing P&L for EMEA, achieving financial targets reporting to group CEOIndustry & Talent Development: Active IAB GCC member and developed a successful intern program to support regional growth.Daily Tools - Google & Microsoft Workspace, Zoom, Slack, Hubspot, Similarweb,

Narratiive , is the leading audience measurement and data platform for MENA, ASIA and South Africa.

Founder and CEO of a SaaS and media sales advisory agency driving growth for international media companies, publishers, and AdTech firms, focusing on expanding into the MENA region. In a hybrid senior role, I oversaw both strategic and operational execution, combining entrepreneurial vision with hands-on leadership to deliver significant commercial growth through strategic market development, partnerships, turnkey solutions, and accelerated growth velocity.BEON: Spearheaded the online sales strategy for AOL's video offering, driving significant market share in the MENA region.Tapjoy: Led the online sales of the in-gaming reward platform, establishing a strong presence in the regional digital gaming sector.Telegraph Media Group: Managed online sales for this premier British publisher, enhancing their digital footprint in the MENA market.WeTransfer: Drove online sales for full-screen ad formats, achieving robust engagement and revenue growth.Anchorfree: Provided consultancy and managed online sales for video advertising, optimizing market strategies and performance.Possible: Delivered consultancy and business development services, enabling significant growth for this digital agency in the MENA region.Effective Measure: Offered market consultancy for digital measurement, paving the way for their evolution into Narratiive.Our strategic expertise culminated in a successful exit when I orchestrated the split and sale of Konsular's online media sales arm, while retaining the consultancy division. This strategic move allowed me to join one of our valued clients, Effective Measure, where I played a key role in rebranding the company to Narratiive, further solidifying our leadership in digital audience measurement.

Led four commercial digital Ad sales units across the UAE, KSA, and Qatar, representing a media portfolio that included MSN MENA and Microsoft Windows Live Network. Directed a team of 25+, achieving 120% growth in Microsoft advertising and over 400% growth in Facebook revenue. Partnership Management: Spearheaded global partnerships for Microsoft and Facebook, ensuring local implementation and maximising revenue opportunities.Operational Efficiency: Restructured Facebook sales operations, decentralising business models to improve efficiency and standards. Deployed Salesforce CRM for enhanced campaign management.High-Level Negotiations: Negotiated contracts with top advertisers, including P&G and Unilever, and built relationships with senior digital directors in major agencies across MENA.Strategic Leadership: Led major pitches and presentations, aligning team efforts with corporate goals to drive significant market growth.

Optimising online and offline commercial activity, drove growth for AMEinfo.com, the largest Gulf business website, and Meed, the region's top B2B brand.Developed and executed commercial plans, leading sales teams across the UAE, KSA, and London to exceed growth targets.Cultivated strong media agency relationships, driving high-value buying and revenue growth.Launched the AMEinfo.com recruitment platform, expanding market presence.Led digital transformation at Meed, transitioning operations from paper to digital formats.

Optimising online and offline commercial activity, drove growth for AMEinfo.com, the largest Gulf business website, and Meed, the region's top B2B brand.Developed and executed commercial plans, leading sales teams across the UAE, KSA, and London to exceed growth targets.Cultivated strong media agency relationships, driving high-value buying and revenue growth.Launched the AMEinfo.com recruitment platform, expanding market presence.Led digital transformation at Meed, transitioning operations from paper to digital formats.

In my role at Yell.com, the digital successor to The Yellow Pages, I played a pivotal role in transforming traditional media sales into a robust digital platform. My leadership in developing and executing sales strategies enabled the company to excel during a significant transition from print to digital, ultimately enhancing customer engagement and driving substantial revenue growth.Digital Transformation Leader: Led the shift from print to digital, pioneering multi-platform sales and creating the Internet Sales Masterclass.Growth Strategy Execution: Developed acquisition and growth strategies, driving revenue and achieving top growth region (2003-2007).Segmentation Expert: Led targeted segmentation to enhance marketing effectiveness.Award-Winning Leader: Received the Inspirational Leadership Award (2004, 2006) and European Quality Award (2004).

Responsible for the strategic direction, revenue performance for the commercial department.

Managed a Revenue target of £20 million pounds – Recruitment Team, 25 staff plus one level of management sold a print and online solution across 11 regional titles.

Managed a sales team that worked on the regional weekly business supplement (Business Week) and our core daily section Business Post.Accountable for a team of Key accounts, Field and Tele-sales all B2B