Responsible for developing and executing the strategic marketing plan for Labrada Nutrition, programs and systems to support strategic direction and aligning business plans with Labrada's organizational objectives. Partners with the management team to ensure the best possible service and effective communications to our business to business customers as well as our direct consumer customer. Responsible for Digital Marketing strategy as well as Amazon strategy in United States and outside of the United States. • Developed and implemented marketing plan and strategy around changing brand from bodybuilding brand to lifestyle fitness brand beginning in 2016. • Developed an omni-channel marketing strategy around one of most profitable sku’s the Lean Body Ready to Drink (13 year old product)• Lean Body Ready to Drink Results: 30% growth in 2016, 46% growth in 2017 & 28% forecasted growth in 2018• Helped develop and launch new 8.45 oz Protein Ready to Drink into HEB and Publix (launch in Walmart in October). • Launched growth strategy on Amazon on both Seller Central and Vendor Central that grew from 90% growth from 2016 to 2017• Implemented KPI marketing dashboard in 2018 to help measure ROI on marketing programs • Launched demo/ambassador team in United States with 300 demo/samplings per month (Big emphasis on sampling in HEB in 2018)• Implemented a formal influencer marketing strategy within company in 2016 and implementing a micro-influencer strategy • Hired 2 new marketing hires within the organization (Community/Influencer Manager and new graphic/digital media designer)• Implemented a Net Promoter Score within company to measure customer satisfaction on a quarterly basis (2nd quarter of 2018 was first time implementing it)

Transformation coach helping over 1,000 men and women in online body/mind transformation.

Managing 10 field sales reps in Gulf Coast. Assist and train sales reps to implements customer-specific action plans. Supervise and improve rep skills in the consultative selling model to end users to achieve sales objectives. Teach reps to develop and maintain purchasing and end user relationships. Assist sales reps in resolving customer service related issues (i.e. pricing and product availability). Provide continuous performance related feedback to the field sales reps and take corrective measures where appropriate. Support field sales reps with compensation, forecast and expense issues in the district. • Finished 109% in total profit contribution, 152% total specialty products at end of 2010• #1 ranked district at the end of December 2010 (District of the Year)• District manager Pinnacle award winner in 3rd quarter of 2010 • Improved District performance in top line sales from 15th in 2008 to 8th in 2009

Develops strategic marketing plans for over $300M in business in cardiac risk management, anatomical pathology and microbiology products through market research, competitive analysis, pricing, customer engagement, and business planning. Drives new business and opportunities for the Healthcare Market Division. Identifies areas for growth and create strategic product line road maps to help drive adoption of the product and differentiating features. Drive and develop material for multiple product launches including press releases, launch materials, customer presentations, videos, and sales training materials. Collaborates cross-functionally on competitive selling, pricing, market development and field solutions. • 2008 Negotiated distribution agreement and marketing launch of diaDexus PLAC Test (only FDA approved test for assessing stroke and heart attack)• 2007 Sales of $195.8 M in exceeding goal for year by $19M with strategy to protect Biosite business through Biosite Blitz marketing plan • 2007 implemented strategic marketing plan and pricing strategy with Accumetrics (grew business by 62% to $3.2M)

Territory sales position in major strategic accounts selling automated instrument diagnostic systems, imaging systems and LIS central management solutions to the histology and anatomical pathology.• 2006 Closing biggest competitive account in Major Accounts Division ($600K)• 2006 Team lead in Salesforce.com implementation• 2005 Exceeded Capital Equipment goals (120%), Closed biggest account in region ($550K)• 2004 Major Account Manager of the Year (President’s Club)• 2004 Closed #1 Cancer Center in U.S. - ( MD Anderson Cancer Center Contract)• 2004--Total Territory Growth 118%, New Territory Growth 267%, Capital Growth 190%

Territory sales position in major strategic accounts selling automated instrument diagnostic systems, imaging systems and LIS central management solutions to the histology and anatomical pathology.• 2006 Closing biggest competitive account in Major Accounts Division ($600K)• 2006 Team lead in Salesforce.com implementation• 2005 Exceeded Capital Equipment goals (120%), Closed biggest account in region ($550K)• 2004 Major Account Manager of the Year (President’s Club)• 2004 Closed #1 Cancer Center in U.S. - ( MD Anderson Cancer Center Contract)• 2004--Total Territory Growth 118%, New Territory Growth 267%, Capital Growth 190%

Territory sales position which involved selling laboratory products and services to various research laboratory accounts. Involved in acquiring new accounts and maintaining established accounts by building rapport and service oriented relationships. • 1999 Promoted from Account Executive to Corporate Sales Representative after exceeding sales goals in 1998• 1997 Received recognition award for exceeding sales and profitability goal• 1996 Improved sales and gross profit dollars in territory by 30% in last six months