Chad Jacoby Email & Phone Number

Yokohama-Shi, Kanagawa, Jp

Nissan Regional General Manager• Launched Nissan Northwest region responsible for Nissan marketing, sales and operations for Washington, Oregon, Hawaii, Idaho, Montana and Alaska• Development and execution of business plan for brand, retail and profit performance goals across all Nissan product lines• Outstanding performance having led the region to achieve “#1 Region of the Year” multiple timesChief Marketing Manager, Nissan Crossovers• Responsible for overall product management and strategy including positioning, packaging, sales, share, profitability and lifecycle planning for the Nissan Rogue and Nissan Pathfinder; grew crossover sales over 50% in 1 yearSenior Manager, Nissan Media Operations Group• Responsible for $800 million budget for "Above the Line" advertising (TV, print, digital, out of home, cross-media integrated programs) and "Below The Line" (branded entertainment, direct marketing, events & lifestyle sponsorships)• Developed Nissan’s social media platform and digital marketing strategy delivering improved brand awareness, engagement and advocacy over the customer lifecycle through community management and social-CRM operationsSenior Manager, Marketing Analytics and Business Intelligence• Managed team of direct reports and cross-agency resources to implement a business intelligence platform architecture and governance program supporting the marketing functions for Nissan and Infiniti divisions• Developed proprietary analytic tools to optimize the media mix and channel execution of campaigns for maximum brand impact, dealer engagement, consumer response and ROI

• Project manager and strategist for management information systems architecture and roadmap development projects delivered to Financial Services and Biotech clients.

Amsterdam, Nederlands, Nl

• Business development and P&L responsibility for Polaroid online services and e-commerce• Built and marketed Polaroid’s digital ecosystem consisting of ecommerce site, online photofinishing, and customer support services site leveraging marketing channel mix of display, search, and eCRM

• Led enterprise-wide IT strategy and digital marketing consulting engagements with Fortune 1000 clients• Foreign Service Assignment: Co-Managing Director of Razorfish-Tokyo office in joint venture with Sony• P&L responsibility for all accounts under management

Atlanta, Georgia, Us

Director of Marketing and Sales Training • Developed and implemented sales & marketing training programs applied to wholesale and retail outlet management for the purposes of P&L performance and customer satisfaction improvement Regional Field Sales & Marketing Manager • Represented NAPA Distribution Centers supporting Sales & Marketing throughout the Mid-Atlantic NAPA store network to drive inventory turn, customer satisfaction and store profitability

Professional Development Courses, Growth Strategy, Design Thinking, Leadership

Mba, Corporate Finance And Management Information Systems

Ba, Economics, Marketing