Oversaw the Realogy agent broker tech technical product management team responsible for the technology areas of lead generation ad campaigns and lead management, consumer web & apps as well as Agent CRM.

Oversaw the Realogy agent broker tech product management team responsible for the technology areas of lead generation ad campaigns and lead management. Responsible for the overall business strategy, product vision and roadmap development for the Ads and leads management platform to ensure Realogy strategy and goals are supported and executed.

-Oversaw product strategy and engineering development of DoubleVerify’s programmatic reporting processes and interface.-Managed technical vendor and third party development of data storage and reporting definitions.-Led redesign of data processes to create efficiency and scalability of system to support 7x growth in data processed.-Improved usability of report creation via workflow improvements and supported report types.-Managed discovery and server to server integration of client reporting via Twitter for consolidation in DoubleVerify reporting platform.-Work alongside product operations and marketing on release planning, documentation and training.

-Developed and execute product roadmap for Accordant Media’s media trading, reporting and analytics technologies.-Prioritized the automation of internal workflow processes, custom reporting and alerting tools that improved the efficiency of new engineering development by over 30%.-Led agile rituals while developing a project management tracking processes to identify engineering velocity for increased planning accuracy.-Maintained platform documentation and managed release communication and training with product marketing.

-Maintained product vision for Collective’s proprietary real time bidding buying platform and user interface.-Developed innovative technology to maximize the buying success for programmatic traders on direct response marketing initiatives.-Conducted usability studies and market research of ideal functionality and design for UI product enhancements.-Coordinated product launches with sales, marketing and other internal stakeholders

-Pioneered an initiative to increase expertise and successful execution of direct response marketing initiatives.-Hired and oversaw a team of Optimization Associates accountable for solutions expertise and management of key performance digital ad campaigns.-Developed and maintained documentation and training to advocate best practices and execution guidelines for internal and third party platform usage.-Achieved year over year revenue growth of over 50% totaling over $33 million in managed revenue on campaign initiatives.-Partnered with product and engineering in conceptualizing developing, testing and maintaining proprietary audience performance bidding platform and user interface leading to an over 300% increase in CPA success compared to previous buying tactics.

-Oversaw onsite usability, path to purchase and merchandising optimization initiatives.-Enhanced customer buying experiences and sales revenue by leveraging analytics, testing and targeting technology.-Optimized creative’s and categorization of merchandise across multiple acquisition channels.-Executed and tracked sales promotions and key product placement.-Communicated analysis of customer onsite behavior, brand and product sales to internal marketing and buyer members.