Chad Shanks Email and Phone Number

- Supervise and lead the team responsible for web, email, social media, print production and overall project management- Establish operating policies and procedures regarding strategic planning, project intake and activation, quality assurance and adherence to brand guidelines/best practices- Collaborate with internal & campus partners to strategize & execute integrated marketing plans for fundraising efforts, event promotions & presidential communications- Plan and lead regular meetings with marketing teammates and division leadership- Serve as the team liaison with campus partners, including as a key touchpoint for schools, programs & departments for the public phase of the Be Bold campaign

- Remotely led all initial marketing & branding efforts, established ongoing digital strategy- Supervised team of graphic designers & maintained extensive annual content calendar - Helped design, build & launch initial web product, Alexa skills & mobile apps- Innovated script writing & recording techniques for natural language stitching process- Liaised with NFL Players, agents & the NFLPA to arrange & execute recording sessions- Managed paid social strategy, using data to improve efficiency and reach KPIs- Managed internal communications and served as the team liaison with other departments- Tracked and analyzed success of projects and monitored media coverage- Addressed customer questions & concerns, fielded inquiries from media & vendors- Wrote speeches, designed presentations for investor pitch meetings & conferences- Created and distributed multimedia content including blog posts, graphics, videos- Co-hosted a podcast that was featured by Apple and the first third-party show added to the ESPN app

- Built and managed the Houston Rockets brand across all digital platforms- Provided written, photo & video content for social media, Rockets.com & mobile app- Developed strategies for social media growth resulting in a 700% follower increase - Collaborated with corporate sales to develop & execute digital sponsorship initiatives- Supervised the employee responsible for day-to-day e-mail marketing- Represent the Rockets digital department at internal & external meetings & conferences- Analyzed web & social traffic & implemented of new technologies- Assisted Rockets players in improving their personal social media presence- Managed and executed online and social media ad campaigns - Generated over $17 million annual ticket revenue through e-mail and online sales- Supervised & executed 200+ annual e-mail campaigns for the Rockets and Toyota Center- Oversaw e-mail database of over 100,000 unique opt-ins- Designed graphics for e-mail, social media and web- Provided research and vetted vendors to launch the Rockets mobile app- Planned logistics for digital-related events (Social Media Nights, Twitter Tours, etc.)- Assisted in rebuilding website content for full migration to Drupal CMS- Promoted from E-Marketing Coordinator

- Wrote and edited copy for website- Designed & implemented QR codes for exhibit displays- Planned and executed strategies to promote the largest attraction renovation in Texas- Booked media appearances across the southwest U.S. & monitored media coverage- Wrote advertising copy and press releases - Served as a representative in TV and radio interviews and in person at trade shows and events- Shot and edited photos & videos for website, social media and dissemination to press- Facilitated media visits and arranged interviews(Temporary Position)

- Prepared and disseminated press releases and wrote news stories for website- Planned, marketed and coordinated two academic conferences- Obtained media coverage for events, wrote and placed Facebook advertisements- Published one news story and one feature story in Baylor Business Review magazine (Fall 2010 issue)

- Supervised and assigned duties to 10 undergraduate employees- Designed and printed posters for university faculty and staff- Produced and edited photo, video and audio projects- Taught Blackboard instructional classes for new students and faculty- Prepared and facilitated events and education programs

- Wrote news and feature stories, adhering to a strict daily deadline and utilizing AP style- Developed story ideas and conducted telephone and face-to-face interviews- Covered a variety of beats, including features, cops, sports, politics and entertainment

- Researched, wrote and edited daily news stories, feature stories and opinion columns- Promoted from advertising department after one month- Wrote a column that received direct praise from The Late Late Show with Craig Ferguson- Wrote an article for Focus magazine that won honorable mention from Texas AP