Roster of clients includes Heineken, Strongbow, Dos Equis, Intel, Canadian Blood Services, Plan Canada, Molson Coors, LCBO, OLG, H&R Block, Maple Leaf, 3M, Fountain Tire, Dove, Nikon and Reckitt Benckiser (Durex, Air Wick, Lysol, Finish, MegaRed).

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UP is one of the GCC's leading investment companies with C$ 5.2 billion in total assets and annual revenues of C$ 1 billion. Brand portfolio includes: MotorCity®, Green Community® and Index® among others.DESCRIPTIONDeveloped and implemented the annual Marketing Communications plans and strategies for B2B and B2C segments.Responsible for corporate and product branding, brand development and positioning.Product introduction and launch process in determined geographical areas. Managed client-agency relationship (advertising, direct marketing, public relations and digital communications).Oversaw events and exhibitions planning in local, regional and international markets.In-charge of on-line and off-line advertising revenues.Responsible for lead generation and Search Engine Marketing. Managed the development of the corporate, subsidiaries, brands’ websites and marketing collaterals.Managed marketing research.Partnered with the sales team to help devise a sales strategy for each product. Direct sales support through promotions, incentives, etc. (End user and distribution channels) and communication with key customers. Planned and managed an annual marketing budget of C$30 million.SELECTED ACHIEVEMENTS Won the “Superbrands’’ award in 2009 for being one of the most powerful brands in UAE.Achieved 320% pre-bookings for the high-end brand Green Community®, total sales amounted to C$ 146 million.Developed strategic marketing communications plans that grew the customer base by over 160% generating a revenue of C$ 790 million and increased brand awareness by 42% (Audited by ACNielsen).Increased media coverage by an excess of 712% with an advertorial value close to C$ 1.32 million.Conceived and implemented strategic marketing and communications plans that gained the company significant traction in the market averaging 22% market share, an increase of 120%.

DESCRIPTIONResponsible for the implementation of the marketing communications plan (local, regional and international).Overlooked the market research and market intelligence initiatives (Corporate, products, subsidiaries)Maintained the corporate identity making sure the marketing guidelines are being consistently followed.Assisted in the development of the brand architecture of various products within the company.Assisted in the management of corporate events, exhibitions, road shows and product launches.ACHIEVEMENTSWon the prestigious MRM Business Award in 2008. The award follows stringent assessment criteria focusing on the factors that lead to outstanding business performance in areas of Marketing, Business and Finance Management. The model incorporates local requirements and a number of criteria with international standards. Achieved 100% unit sales of brand UPTOWN Mirdiff generating revenue of C$ 91.55 million.

MM&C is an integrated advertising agency with several offices and branches throughout the Middle East and Europe. Clients portfolio includes: Aremco Holding, Al Dar and Site Info among others.DESCRIPTIONAssisted in the preparation of the annual Marketing Plans.Planned the marketing efforts in the Levant (Lebanon, Syria and Jordan) and GCC (Cooperation Council for the Arab States of the Gulf) markets, in line with the company’s strategic objectives. Set up and monitored the distribution channels. Managed all major client relationships through building trust, being close to their needs, and delivering high standard of service.SELECTED ACHIEVEMENTS Set up of sales and marketing units in various regional branches.Achieved an increase in ad sales of more than 300% generating revenue of C$ 100,000.