Drive the research, insights, strategic positioning, communications and marketing strategies, and brand management of our clients. Manage client and freelance creative relationships. Notable highlights:● Pedro Martinez, Pedro Martinez Foundation, 45 Enterprises: Positioning, logo, creative direction and website development for Hall of Fame baseball player Pedro Martinez, his non profit Pedro Martinez Foundation and parent company 45 Enterprises● UNICEF: Created first-ever global campaign for UNICEF to draw attention to early childhood development, activating in 190+ countries● DICKS Sporting Goods: Brand architecture and new product positioning and branding for in-house apparel brand DSG and VRST● EWTN: Consumer segmentation, UI/UX and visual identity enhancement for EWTN’s refreshed OTTstreaming platform for the world’s largest content creator and distributor of Catholic content● Corel: Positioning, brand name and graphic identity for a new global parent company for creativesoftware giant Corel - and all sister software products.● XPRIZE: Overhaul of their strategic narrative, yielding a new website user experience with modularstorytelling● BOLZ Ministries & E58: Strategic positioning, brand identity, content strategy and audience building for the launch of Shawn Bolz’ personal ministry and for the church he founded in Los Angeles, Expression 58● Kids R Kids: First national brand campaign purposed to create differentiation in the crowded early childhood development industry

Provide guidance for brand positioning, development, and go-to-market strategies for Socialtyze clients.

withyou takes an innovative approach to unplanned pregnancies that makes her options more accessible, provides better outcomes, and breaks the cycle of generational socio-economic challenges.The transformative vision of withyou is to provide women with a next-generation solution: a one-stop digital platform that centralizes qualified resources and simplifies complex care plans so that she can easily complete them–anytime, anywhere. Accessed through a mobile application, high-tech is married with high-touch as our technology connects her with seasoned practitioners passionate about walking her through her wellness, education, and employment goals. Our platform is the first-of-its-kind; an evidence-based solution she can trust to safely navigate through this unknown moment–and beyond.Oversee all branding, marketing, creative, user interface, and customer touchpoints.

Built the strategy practice at one of New York's most revered independent design and experiential agencies, creating a powerful engine for the company while helping chart new opportunities for businesses to learn, grow and explore. During my tenure I codified the agency’s approach to problem solving - from business development to solution deployment. I developed the what, why and how of each phase of the process, creating a single, interdepartmental language that enabled every member of each department to better understand each other’s perspective and creative process. From this, greater levels of coordination, collaboration and empathy was built and exercised. I represented the agency at numerous speaking engagements across the United States, as well through articles and interviews.Key client accounts: Google, L.L.Bean, Spotify, GE, Pantone, the White House, and more.

Responsible for Sub Rosa's communications strategy, blending compelling storytelling with disruptive distribution opportunities to enable tangible connections between brands and consumers.

Together with my wife, I led the strategy and growth opportunities for Liberty City, a New York based non-profit building positive, restorative relationships to help individuals overcome challenging circumstances locally and beyond.The organization value's collaboration, partnership, and unity; each member of the team has a particular heart for the area in which they serve, and their passion is shared with a wonderful group of volunteers who follow suit. Liberty City is committed to serving the diverse community that it's a part of, regardless of race, religion, orientation or gender.

Responsible for accelerating Sony's U.S. businesses into social media maturity. By ensuring that the appropriate roles, processes, policies, and measurements are understood and implemented internally to ensure business units are empowered to strategically utilize social media externally to bring value to consumers, the business, and the brand. Concentrated on three core pillars:1. BRAND REPUTATION MANAGEMENT: Leverage cutting-edge listening tools to track and report how company decisions have been received by external stakeholders in order to devise strategic recommendations for proactive and reactive communications across traditional, digital, and social channels.2. KNOWLEDGE MANAGEMENT: Collect, synthesize, and share best practices in the social media space internally to equip practitioners with best-in-class knowledge to execute external initiatives that achieve business goals. 3. BRAND STORYTELLING: Conceptualize, create, and curate compelling and relevant stories regarding the company to share with internal and external audiences. We are the public voice for Sony, weaving the distinct narratives of its unique business lines together to bring the entire brand to life on social channels.

Responsible for all social marketing and communications surrounding the Crackle brand, Sony Pictures Entertainment's next generation, online entertainment platform. Every initiative was approached from a customer-centric perspective, with genuine community building as the core guiding objective. Concentrated on developing two core strengths:1. BRAND PERSONA: Created the framework for the nascent Crackle brand to connect naturally and meaningfully with entertainment enthusiasts across all digital and social customer touch points, adapting tone and cadence when appropriate to relate with each unique audience. 2.INFLUENCER NETWORKING: Identified key internal and external influencers capable of driving maximum brand awareness with minimal budget.

During the rapid adoption of social media by the business sector, I was a member of a small group of colleagues who began the process of introducing and implementing social approaches into Toyota's internal and external communication strategies. Two key focuses:1. INTERNAL ALIGNMENT: Worked across departmental lines to connect the internal disciplines most affected by social media disruption in order to build the case for the company to begin personally engaging with customers through digital channels. 2. SOCIAL INTEGRATION: Consulted various internal departments on impactful ways to integrate social media into their existing strategies.