Chad Klass Email & Phone Number

Minneapolis, MN, US

Remote

• Develop and maintain strategic relationships with Fortune 500 clients, acting as the main point of contact by managing communication, holding regular status calls, and leading strategic discussions with executives.
• Responsible management, retention, and growth of over $3 million/year in revenue with less than 1% churn.
• Develop strategic plans that ensure the the client's continued success through the use of ICUC products tailored to the client's objectives and KPIs.
• Build and deliver regular business reviews that demonstrate the value created by the client's use of ICUC products, quantify the performance of their social media accounts, inform the clients about forces that.
• Draw on strategic and creative problem-solving to provide innovative solutions and best-practices recommendations to boost the client's social media and digital communications plans.
• Collaborate with other client-contracted creative, public relations, and media agencies to provide a seamless and strategically aligned client experience.

Remote

• Promoted at ICUC to lead the community management team for Lipton Tea USA while retaining my responsibilities as a social media strategist for Unilever USA.
• Trained and led the team of content specialists that brought the voice of Lipton USA to life, deepening the relationships between Lipton and its audience, maximizing engagement and positive sentiment, growing awareness.
• Managed growth of Unilever USA’s Twitter and Instagram communities 2021 YTD by 7.8% and 6.5%, respectively.
• Managed Lipton USA’s Twitter and Pinterest community growth in 2021 YTD by 3.9% and 676.2%.
• Led community management team on Lipton’s National Iced Tea day Twitter party. Lipton’s social posts that day had over 229K impressions and over 6K engagements. The rebranded hashtag, #LiptonIcedTeaDay, trended on.
• Wrote copy for Unilever USA’s Corporate Social Responsibility/sustainability program that increases awareness and buy-in from citizen activists.

Remote Work

• Promoted at ICUC to help lead the community management and strategy teams handling the social media accounts of Lipton Tea USA and Unilever USA.
• Helped lead a successful one-day campaign on (January 12, 2021) where the team published 15 posts on Twitter over the course of 6 hours using the hashtag #LiptonTeaDay: Over 200K impressions with an engagement rate of.
• Collaborated with Lipton’s PR team at Golin to execute a campaign in February in partnership with the American Heart Association and the Singing Surgeons to raise awareness of the health benefits of drinking.
• Created appropriate messaging and wrote copy to engage audiences, influencers, and celebrities.
• Co-managed content calendars and help plan organic/paid social media campaigns, write copy, and publish content designed to help meet business objectives using tools such as Khoros and Hootsuite.
• Monitored and communicated to client about competitors, trends, conversations, sentiment, brand visibility, and reputation on Facebook, Twitter, Instagram, Pinterest, and TikTok, natively and by using tools such as.

Remote Work /0

• Helped lead the community management teams of several agency clients, including Unilever USA, Unilever Global, Lipton USA, Applebee’s, and Tropical Smoothie Café.
• Carried out social listening and monitoring via tools like Brandwatch, Hootsuite, and Tweetdeck to gain a better understanding of audiences, allowing the creation of engaging content that amplified meaningful.
• Created strategic communication that was used for online campaigns designed to enhance brand awareness and reputation.
• Measured, analyzed, and reported on sentiment and other social media metrics to help guide communication and social media strategies.
• Developed appealing and engaging content across various social media platforms to stimulate community participation through calls to action.
• Advised team members on appropriate messaging in response to issues or crises.

Mexico City Area, Mexico

• Used my understanding of American business culture and the Spanish language to collaborate with C-Suite executives in the company’s Mexico City office to create and execute strategies for effective internal.
• Bridged the intercultural business communication gap between the company’s Mexican and American executives by utilizing strategic communication and intercultural communication tactics
• Determined the specific informational needs of American C-Suite executives and increased the effectiveness of the Mexican C-Suite’s communication to meet the needs of their American counterparts
• Drafted speeches and created detailed presentations for Mexican C-Suite executives covering business areas as management, marketing, sales, finance, human resources, and operations.
• Analyzed the P&L statements and guided communication strategies for the Mexican director of finance to facilitate effective reporting of financial performance and goals with American team members.
• Created and guided crisis communication messaging between the Mexican and American corporate staff that minimized the possibilities of misunderstanding due to cultural and language differences.

United States

• Driven by an entrepreneurial mindset, created a market research data collection business and expanded its operations from 1 to 10 locations nationwide, increasing revenue from $49,000 the first year to over $2M annually
• Managed research projects that allowed clients to create audience-appropriate messaging for marketing and communications/public relations campaigns.
• Utilized up-to-date methodologies to understand what influenced audience buying habits, beliefs, and preferences.
• Analyzed financial statements such as the balance sheet, profit and loss, and cash flow reports to determine appropriate strategies to increase revenues and profits
• Managed a staff of over 200 employees
• Implemented a slim corporate structure that kept the company’s payroll expenses under the industry-standard 30%

Master'S Degree, Strategic Public Relations, 4.0

• Strategic Public Relations Principles and Practice • Global Public Relations • Ethical Standards in PR • Media Relations in a Digital.

Bachelor Of Science (Bs), International Business, 4.0

Activities and Societies: Assisted the Liberal Arts & Education Department at the University of Minnesota with their social media.