Chad Klass Email & Phone Number

Minneapolis, Mn, Us

Remote

• Develop and maintain strategic relationships with Fortune 500 clients, acting as the main point of contact by managing communication, holding regular status calls, and leading strategic discussions with executives. • Responsible management, retention, and growth of over $3 million/year in revenue with less than 1% churn.• Develop strategic plans that ensure the the client's continued success through the use of ICUC products tailored to the client's objectives and KPIs.• Build and deliver regular business reviews that demonstrate the value created by the client's use of ICUC products, quantify the performance of their social media accounts, inform the clients about forces that influence that performance, present strategies to increase performance over time, and recommend additional products that will help the client reach their full potential.• Draw on strategic and creative problem-solving to provide innovative solutions and best-practices recommendations to boost the client's social media and digital communications plans. • Collaborate with other client-contracted creative, public relations, and media agencies to provide a seamless and strategically aligned client experience.• Coordinate with internal ICUC moderation, strategy, and reporting teams to launch new client projects; develop internal documentation and conduct team training to ensure high quality service and the client's success.• Partner with senior management and the sales team to share ICUC strategic offerings that drive client growth and retention. Contribute to new business pitches.• Leverage Salesforce to track all aspects of a client’s account, including communications, SOWs, and billing. Create new opportunities, quotes, projects, and billing tasks.

Remote

• Promoted at ICUC to lead the community management team for Lipton Tea USA while retaining my responsibilities as a social media strategist for Unilever USA.• Trained and led the team of content specialists that brought the voice of Lipton USA to life, deepening the relationships between Lipton and its audience, maximizing engagement and positive sentiment, growing awareness by increasing post reach, and driving sales to ensure ROI.• Managed growth of Unilever USA’s Twitter and Instagram communities 2021 YTD by 7.8% and 6.5%, respectively.• Managed Lipton USA’s Twitter and Pinterest community growth in 2021 YTD by 3.9% and 676.2%.• Led community management team on Lipton’s National Iced Tea day Twitter party. Lipton’s social posts that day had over 229K impressions and over 6K engagements. The rebranded hashtag, #LiptonIcedTeaDay, trended on Twitter for over 7 hours, reaching and holding #1 for a few hours.• Wrote copy for Unilever USA’s Corporate Social Responsibility/sustainability program that increases awareness and buy-in from citizen activists.• Researched and wrote a competitor analysis for Lipton USA that allowed the client to maintain a competitive advantage on social media.• Wrote a social media playbook and response matrix for Unilever USA that guided the community management team’s interaction with the audience, leading to increased engagement and improved positive sentiment.• Manage client communication and co-manage content calendar planning and publishing. • Analyze social media performance data and create strategies that guide messaging, channel selection, and KPIs.

Remote Work

• Promoted at ICUC to help lead the community management and strategy teams handling the social media accounts of Lipton Tea USA and Unilever USA. • Helped lead a successful one-day campaign on (January 12, 2021) where the team published 15 posts on Twitter over the course of 6 hours using the hashtag #LiptonTeaDay: Over 200K impressions with an engagement rate of 7.4% and trended in Twitter’s top 10 for nearly 6 hours, reaching #7.• Collaborated with Lipton’s PR team at Golin to execute a campaign in February in partnership with the American Heart Association and the Singing Surgeons to raise awareness of the health benefits of drinking unsweetened black and green tea. The campaign included a Twitter event (February 10, 2021) with the hashtag #LiptonHeartChallenge: Over 240K impressions with an engagement rate of 5.3% and trended at #11 on Twitter.• Created appropriate messaging and wrote copy to engage audiences, influencers, and celebrities.• Co-managed content calendars and help plan organic/paid social media campaigns, write copy, and publish content designed to help meet business objectives using tools such as Khoros and Hootsuite.• Monitored and communicated to client about competitors, trends, conversations, sentiment, brand visibility, and reputation on Facebook, Twitter, Instagram, Pinterest, and TikTok, natively and by using tools such as Brandwatch.• Created and delivered social media and campaign reports that provided details on performance based on KPIs, providing key learnings to be implemented in future campaigns.• Wrote copy incorporating key messages that were designed to help meet business objectives.

Remote Work /0

• Helped lead the community management teams of several agency clients, including Unilever USA, Unilever Global, Lipton USA, Applebee’s, and Tropical Smoothie Café.• Carried out social listening and monitoring via tools like Brandwatch, Hootsuite, and Tweetdeck to gain a better understanding of audiences, allowing the creation of engaging content that amplified meaningful connections between clients and consumers via their social media channels.• Created strategic communication that was used for online campaigns designed to enhance brand awareness and reputation.• Measured, analyzed, and reported on sentiment and other social media metrics to help guide communication and social media strategies.• Developed appealing and engaging content across various social media platforms to stimulate community participation through calls to action.• Advised team members on appropriate messaging in response to issues or crises.• Maintained brand consistency, standards, and voice across all social media platforms.• Collaborated with brand teams in 2020 to create two crisis communication messages on social media; the first post reaffirmed support for followers during the coronavirus pandemic, and the second post conveyed the company’s stance on the nationwide protests against institutionalized racism and racial inequality.• Identified and flagged a social media account impersonating Unilever and claiming that Unilever’s eCommerce would benefit from Covid-19. This allowed Unilever to take action to mitigate any potential negative impact from the impersonator.• Trained several new employees and equipped them with the tools needed to successfully engage with social media users, moderate and respond to content while maintaining brand voice, and identify potential issues and crisis situations.

Mexico City Area, Mexico

• Used my understanding of American business culture and the Spanish language to collaborate with C-Suite executives in the company’s Mexico City office to create and execute strategies for effective internal communication with their counterparts in the United States.• Bridged the intercultural business communication gap between the company’s Mexican and American executives by utilizing strategic communication and intercultural communication tactics• Determined the specific informational needs of American C-Suite executives and increased the effectiveness of the Mexican C-Suite’s communication to meet the needs of their American counterparts• Drafted speeches and created detailed presentations for Mexican C-Suite executives covering business areas as management, marketing, sales, finance, human resources, and operations.• Analyzed the P&L statements and guided communication strategies for the Mexican director of finance to facilitate effective reporting of financial performance and goals with American team members.• Created and guided crisis communication messaging between the Mexican and American corporate staff that minimized the possibilities of misunderstanding due to cultural and language differences.• Helped Mexican executives successfully prepare and deliver communication to their American counterparts during a crisis where the Mexican government interfered with the company’s business operations, allowing the two divisions to coordinate the best response to the governmentVF Corporation is the parent company of brands such as The North Face, Vans, Timberland, Wrangler, JanSport, and Reef.

United States

• Driven by an entrepreneurial mindset, created a market research data collection business and expanded its operations from 1 to 10 locations nationwide, increasing revenue from $49,000 the first year to over $2M annually• Managed research projects that allowed clients to create audience-appropriate messaging for marketing and communications/public relations campaigns.• Utilized up-to-date methodologies to understand what influenced audience buying habits, beliefs, and preferences.• Analyzed financial statements such as the balance sheet, profit and loss, and cash flow reports to determine appropriate strategies to increase revenues and profits• Managed a staff of over 200 employees• Implemented a slim corporate structure that kept the company’s payroll expenses under the industry-standard 30%• Negotiated beneficial office lease terms that saved the company tens of thousands annually.

Master'S Degree, Strategic Public Relations, 4.0

• Strategic Public Relations Principles and Practice • Global Public Relations • Ethical Standards in PR • Media Relations in a Digital.

Bachelor Of Science (Bs), International Business, 4.0

Activities and Societies: Assisted the Liberal Arts & Education Department at the University of Minnesota with their social media.