Chad Lang

Chad Lang Email and Phone Number

Business Development & Marketing Strategist | Direct Mail & Direct Response/Omnichannel Marketing Expert | Graphic/Layout/CAD Designer | Musician | REALTOR® | Comedian | Husband & Father | Writer @
Chad Lang's Location
Katy, Texas, United States, United States
Chad Lang's Contact Details

Chad Lang work email

Chad Lang personal email

About Chad Lang

As a Marketing Management professional with over 23 years of cross-functional leadership in both small and large firms, I have experience in Entrepreneurship, Sales Enablement, Marketing, Customer Facing and Creative. Focused, detail-oriented, and driven team leader who excels at product strategy, business readiness, product launch, and product marketing.Being given the opportunity to manage print operations for over 6+ years enabled me to learn and appreciate the many facets of how print production processes (or lackthereof) work from start to finish. These are valuable tools that have given me a well-rounded edge to my marketing/sales knowledge and will continue to help with future endeavors.Making the jump back into Direct Mail Marketing/Sales, given my many years of training/educating brokers/owners on how to effectively utilize direct mail campaigns was an easy and much desired change! I believe 100% in the "practice what you preach" approach and have been very successful myself, making my experiences a true case study that is easily shared and taught. With the inclusion of powerful omnichannel marketing technologies, direct response marketing has added an additional layer to what is already a must for businesses to grow their leads and achieve higher ROMI.My expertise in Adobe CS (Photoshop, InDesign, Dreamweaver, Flash, Illustrator), Quark & SmartSketch Auto-CAD has allowed me the ability to create award winning marketing media materials such as customer-facing sales collateral, flyers, brochures, presentations, direct mail, ads web design and video. This included all text content and visual layout. Lead multiple customer prospect engagements to both qualify customer for the appropriate solution, and understand the scope of their requirements within my team and Product Management.

Chad Lang's Current Company Details
Agtreo

Agtreo

Business Development & Marketing Strategist | Direct Mail & Direct Response/Omnichannel Marketing Expert | Graphic/Layout/CAD Designer | Musician | REALTOR® | Comedian | Husband & Father | Writer
Chad Lang Work Experience Details
  • Agtreo
    Director Of Marketing
    Agtreo Jan 2014 - Present
    Houston, Texas Area
    • Work with product development teams to manage new product development.• Manage distribution channels and launch campaigns for new products.• Researching and evaluating new product opportunities, demand for potential products, and customer needs and insights.• Overall marketing strategy and execution of plans for both internal and customer products.• Analyze the effectiveness of all marketing efforts.• Ensure effective, branded marketing communications including all company website, print communication, and advertising as well as customer marketing lead efforts.
  • Thomas Printworks
    Director Of Direct Response Marketing
    Thomas Printworks Jan 2023 - Feb 2024
    Houston, Texas, United States
  • Thomas Printworks
    Plant Manager
    Thomas Printworks Dec 2019 - Dec 2022
    Houston, Texas, United States
    Responsible for moving our wide format departement from our Richmond Avenue location into our large commercial facilty. With the many changes and incorporation of a new MIS system, the position required many hats, process development, as well as discovery of multiple practices throughout. Some of the many tasks involved managing staff, daily production and operations, managing material inventory, complete end of month checklists, and managing quality control to achieve 100% customer satisfaction.
  • Thomas Printworks
    Store Manager
    Thomas Printworks Nov 2016 - Dec 2019
    Houston, Tx
    As the Store Manager, this position is responsible for meeting and exceeding sales goals, managing staff, daily production and operations, generating leads for sales, managing material inventory, complete end of month checklists, and managing quality control to achieve 100% customer satisfaction
  • Thomas Printworks
    Business Process Manager
    Thomas Printworks Sep 2014 - Nov 2016
    4235 Richmond Ave. Houston, Tx 77027
    Provide project management for a portfolio of projects, identified as part of the organization’s internal plans or for large projects for Thomas Reprographics. Involves the production of plans, documentation and the provision of guidance for production and ensuring communication is maintained between all stakeholders throughout the project life cycle, ensuring all organizational procedures are adhered to, objectives are identified and met, and benefits realized from the implementation of the change. Instrumental in devising and implementing new strategies with existing clients while heading up expansion in new markets.
  • Thomas Printworks
    Project Manager
    Thomas Printworks Apr 2014 - Sep 2014
    4235 Richmond Ave.
    • Managing and leading the project team. • Managing project deliverables in line with the project plan. • Recording and managing project issues and escalating where necessary. • Resolving cross-functional issues at project level. • Managing project scope and change control and escalating issues where necessary. • Working closely with team members to ensure the project meets business needs.
  • Rr Donnelley
    Marketing Manager/Product Specialist
    Rr Donnelley Jan 2011 - Jan 2014
    Houston, Texas
    With $10 Billion in annual revenue and 55,000 employees, RR Donnelley is a globalcommunications services provider providing premedia, printing, logistics, and businessprocess outsourcing services to 60,000 clients in every private and public sector.Joined RR Donnelley through the acquisition of 8Touches. Acted as the primary designer of the new 8Touches user interface and structure. Responsible for all 8Touches Storefront and customer template design services. Created customer-facing sales collateral including flyers, brochures, presentations, and video. This included all text content and visual layout. Lead multiple customer prospect engagements to both qualify customer for the appropriate solution, and understand the scope of their requirements.• Primary architect for new real estate vertical solution allowing users to use mappingtools and mail lists for their print, social marketing needs with MLS data and photo integration• Successfully acquired new business through solutions into our real estate platform formultiple large firms such as New Point Media Group (The Real Estate Book), Hearst,Weichert Realtors, and Coldwell Banker to name a few.• 45% YoY revenue growth through formulation and execution of an entirely newproduct strategy• Transitioned into customer-facing role for New Point Media Group which was directlyresponsible for driving revenue growth to meet that customers’ target needs.
  • Enpointe Design/8Touches
    Marketing Manager/Product Specialist
    Enpointe Design/8Touches Jun 2006 - Dec 2010
    Started as an online portal for brokers/admins to order custom advertising marketing media (print, email, newspaper, etc.) specifically geared to the Weichert marketing idiom and branding. After establishing and growing this offering, the system was enhanced and expanded to be a solution for any Real Estate firm.Created customer-facing sales collateral, including text content and visual layout. Collateral included flyers, brochures, presentations, and videos. In addition, was directly responsible for sales and customer requirements in addition to specifying the best solution to meet those needs.• Lead specification and design efforts of a new website architecture to scale application.Designed and implemented storefronts for all customer company sites within theapplication• Engaged with Multiple Listing Service (MLS) boards aligning data integration with ourproduct as well as company RETS feeds. Lead efforts to specify an integrated MLS feedsolution into the Marketing Portal – a primary feature of the 8Touches offering today• Participated in Weichert Broker Council Meetings around the country and helped setupmarketing infrastructure targeting regional marketing efforts• Aligned multiple print vendors for all applications resulting in highly competitive pricing
  • Weichert-Reichardt & Associates
    Director
    Weichert-Reichardt & Associates Aug 2004 - May 2006
    Start-up real estate franchise firm which specialized in progressive brand marketing and relocation business. Innovation in agent recruiting and training lead to successful fast track in short period of time. Successfully sold the franchise within 2 years of existence.Conducted marketing strategies for Weichert Affiliates (over 220 offices) to implement franchise branding nationwide which later developed into the creation of EnPointe Design Group. Responsible for installing a marketing infrastructure and plan to build inventory, recruit agents and acquire marketpenetration/share in a relatively short period of time• Grew company from 0 agents to over 26 agents within 8 months while recruiting 4 of thetop 25 real estate agents in the Sugar Land area with our marketing plan, training & systems• Introduced proactive marketing interactive relations between agent and Relocation businesspartners which led to over 30% property listing increase• Innovative brand approach and rapid success lead to creation of EnPointe Design Groupwhich provided Weichert Franchisees an all in one marketing solution
  • John Daugherty, Realtors
    Marketing Director
    John Daugherty, Realtors Oct 2001 - Jul 2004
    Number one real estate firm in Houston’s most sought-after neighborhoods with over$1 billion in sales year in and out.Responsible for two offices and all new developments. Created customer-facing sales collateral, including text content and visual layout.• Aligned and partnered company with two large developers and multiple custom buildersincluding David Weekley Homes• Opened another office in the Katy/Cinco Ranch area through growth and expansion ofrelo and custom builder business

Chad Lang Skills

Marketing Advertising Direct Mail Marketing Strategy New Business Development Integrated Marketing Marketing Management Product Management Start Ups Web Design Product Marketing Cross Functional Team Leadership Market Planning Product Development

Chad Lang Education Details

Frequently Asked Questions about Chad Lang

What company does Chad Lang work for?

Chad Lang works for Agtreo

What is Chad Lang's role at the current company?

Chad Lang's current role is Business Development & Marketing Strategist | Direct Mail & Direct Response/Omnichannel Marketing Expert | Graphic/Layout/CAD Designer | Musician | REALTOR® | Comedian | Husband & Father | Writer.

What is Chad Lang's email address?

Chad Lang's email address is ch****@****ail.com

What schools did Chad Lang attend?

Chad Lang attended The Art Institutes, Sam Houston State University, Musician’s Institute (Git).

What skills is Chad Lang known for?

Chad Lang has skills like Marketing, Advertising, Direct Mail, Marketing Strategy, New Business Development, Integrated Marketing, Marketing Management, Product Management, Start Ups, Web Design, Product Marketing, Cross Functional Team Leadership.

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