Responsible for planning, executing, and managing Paid Online Advertising campaigns for the Amazon Private Brands (APB) group. Required the ability to think big and also dig into the details to find trends and optimize performance from large data sets. Liaison between Amazon Private Brands and the Digital Agency to ensure marketing budget was being spent as efficiently as possible. Revolutionized campaign set up and targeting best practices with the agency to deliver growth and beat all 2022 goals. Excelled at presenting to and communicating with key stakeholders and senior leadership from Amazon Private brands, Amazon WW Stores, and neighboring business groups.

• Worked with Custom Cleats to completely revamp and update their website from the ground up• Built out brand new features they desired like a shoe gallery and updated existing features the client wanted to maintain like shipping process• Consulted with company owners on marketing strategy and social tactics to help them grow

Created the Zelus Insoles Brand and all components of it, as a subsidiary within SmartCells. Ran all marketing, Social Media, Events, Direct Sales, Athlete Relationships, Influencer Marketing, wholesale accounts, and more. Made Zelus the official insole of USA Pickleball.

Directed entire marketing department and the marketing plans, strategies, and budgets across all 3 branches of the company. Coached and Mentored direct marketing reports and indirect reports such as inside and outside sales reps and the customer support group, to gain efficiencies company-wide. Implemented organizational campaign management programs and field rep CRM system to increase visibility and productivity of sales and marketing teams. Fostered sales and marketing collaboration to exceed goals. Served as an executive team member to ensure overall company direction, strategic vision, planning, and budgeting aligned with growth expectations.

Responsible for all aspects of internal and external communication including website, online advertising, SEO/SEM, email campaigns, A/B Testing, as well as offline ads that supported Go-To-Market strategies. Point of contact for field marketing and sales teams for dealer relations, localized marketing efforts, and event planning and execution. Liaison to all agency and creative partners for Milgard Sales/Marketing efforts.

• Solely responsible for managing all campaign, creative, and production aspects of major Nike categories, while also serving as a secondary to Sr. Account Managers on additional categories within my team. • Served as the main resource and intermediary between publishers, agencies, and the client, to meet deadlines, set expectations and oversee branding/retail product campaigns from conception to completion• Set strategies around product and branding campaigns in order to drive effective traffic and consumer engagement within a target demographic• Led research efforts and conducted brand/strategy deep dives into the competitive landscape for the client, putting findings together into comprehensive decks and presenting findings with excellent communication• Partner to our agency Technical Engineering team, guaranteeing technical matters are communicated to the client in an easily discernible way, and guaranteeing that the client’s technical demands were met• Owner and main liaison between publishers, AP, and the client for all Finance related matters, sustained all campaign budgets and made certain that spend was accurate• Analyzed live campaign data to generate insights and actionable optimizations, and presented findings successfully in person to senior clients•Continued to maintain responsibilities listed below under the Account Coordinator position.

•Manage multiple high frequency digital brand awareness advertising campaigns at once for a high profile client, involving multiple types of media, from standard banners to rich and custom executions•Serve as the intermediary between publishers, agencies, and our client, to oversee branding and retail campaigns from conception to completion•Responsible for tracking and maintaining all the budgets on behalf of our team, ensuring invoices are done correctly, monthly client-facing meetings are attended, and the point of contact for our client with regards to all matters budget and finance related •Lead the monthly digital competitive review for our client, providing key insights into, and reporting on, two levels of competitors’ digital and social efforts in the marketplace•Champion at creating creative and fresh presentation decks for campaign recaps and weekly campaign reports.•Own social media promotion on Client’s behalf for both Twitter and Facebook, understanding trends and emphasizing key moments to align with client goals and directives•Strategically create weekly reporting on live campaigns, providing data and insight on creative performance, methods for optimization, and learnings based around campaign goals and objectives•Provide our client with a Bi-Weekly document of all live campaigns, summed up into a snapshot for the client’s internal use and distribution to upper management•Involved in creative management direction, tagging implementation and strategy, and competitive deep-dives•Establish and maintain relationships with vendors, publishers, and agencies on behalf of our client to ensure on-time campaign delivery and execution

•Executed marketing management while working on site with a client, ensuring all marketing expenses were on budget, website activities and PR were up to date, and in-house marketing efforts were maintained•Owned direct marketing campaigns for 8 retirement communities, from design through delivery, to reach the target market demographic, drive in more traffic, and increase total occupancy•Increased awareness of newest retirement community through managing a focused campaign, with direct positioning, centered on only that one facility•Collaborated with 8 sales teams to produce effective and engaging campaigns, while maintaining the brand and position of the company•Completed the Era Living Weekly Marketing Scorecard to provide support to, and allow, each community to exceed company standards, which led to increased sales•Oversaw production of outdoor media, website and print design, and social media strategies by managing photo shoots, video shoots, coordinating with designers, and delivering finished products on time and on budget•Created and presented complete marketing assessments, creative strategies, and media plans for client after conducting valid marketing research, including interviews•Developed and strengthened relationships by building rapport with vendors in order to maintain high quality production

•Wrote creative and positioning briefs to develop new campaigns for a client, and saw the new brand and campaign come to fruition with a nationwide launch•Conducted industry research for clients, and then presented the findings to the client as part of a formal assessment of their current marketing strategy•Completed competitive analysis to ensure that new positioning and branding was unique and different from others inside each client’s category, thereby raising awareness•Wrote about responsible marketing through effective social media channels such as Facebook, Twitter, and the Responsible Marketing Blog