Chad Andrew Powell Email and Phone Number

• Orchestrating the product design strategy across multiple platforms and products, ensuring seamless alignment with overarching business objectives.• Transforming complex business goals into actionable design solutions, driving tangible business outcomes through innovative approaches.• Playing a pivotal role in user research initiatives, collaborating closely with UX Researchers to unearth user needs and pain points, subsequently translating them into compelling design solutions.• Crafting wireframes, user flows, prototypes, and mockups to vividly articulate design concepts and ideas, facilitating effective communication across cross-functional teams.• Fostering close collaboration with product management and engineering teams to ensure the successful implementation of designs, maintaining a seamless workflow throughout the development process.• Rigorously reviewing and iterating on design and implementation phases to consistently deliver exceptional user experiences, while adhering to industry best practices.• Championing user-centric design principles internally, advocating for the voice of the user throughout all stages of product development.• Mentoring and empowering junior design team members, cultivating a dynamic and inclusive environment conducive to creativity and collaboration.

I've been rocking the creative scene for over two decades, teaming up with a crew of clients ranging from tiny startups to big-shot brands that have serious street cred. Think of me as the design maestro orchestrating creative symphonies from eye-popping logos to mind-blowing packaging designs, all with a sprinkle of magic and a dash of pizzazz. And when it comes to UX, I'm like a design ninja, stealthily uncovering insights and crafting digital experiences so smooth, they'll have users coming back for more. But it's not all serious business; I bring a hefty dose of fun to every project, infusing each pixel with personality and every color with charisma. So, whether I'm battling the blank canvas or juggling client requests, I always deliver designs that pack a punch and leave everyone smiling. Let's shake things up and create something unforgettable together!

• Focused on the growth, development, and opportunities of over 200 teammates working within USAA's Chief Design Office.• Built and developed successful organization-wide Design Mentorship Program with ongoing participation in excess of 20% of design workforce.• Facilitated corporate career development, product innovation, and facilitation growth workshops alongside our Human Centered Design team.• Developed strategies and programming to inspire and instruct the Chief Design Office on annual goal writing best practices.• Built as-is content map and restructured information architecture of internal careers information portal for the Chief Design Office website.

• Pursuing and perfecting mobile and vehicle telematics platforms while expanding the reach of design through improving the experiences of USAA’s auto insurance membership. • Oversaw & Executed across all phases of the design process from conception to implementation to include (but not limited to) wireframing, prototyping, and visual design.• Led multiple large-scale highly strategic projects.• Served as a thought leader among the department, providing a clear vision for the future of design and demonstrates ability to implement forward thinking design.• Provided structured mentorship for other Designers, internally and externally.

• Researched, conceived, and implemented USAA’s mobile telematics platform (USAA SafePilot) from the ground up, now used by nearly 700K users in 47 states.• Specialized in visual and interactive design implementation.• Served the P&C Product Development & Innovation team, developing end-to-end experiences for USAA members and employees.• Volunteered as a Design Language System Representative and Senior Pulse Representative, while joining Box Power Users Committee, and InVision Champions Committee to support and enable the adoption, education, and use of digital tools across the organization.• Mentored junior designers in multiple design fields, both internally and externally..

• Served the P&C line-of-business, developing end-to-end experiences for USAA members and employees focused on behavioral economics and the encouragement of developing beneficial habits utilizing new-to-market technologies.• Volunteered as a Design Language System Representative, making sure all designs follow USAA's design language standards.• Received feedback, as a Pulse Representative, to facilitate better experiences, culture, and tools for the design department and greater USAA organization.

• Led a team of digital strategists, developers, and UX experts to produce high-level digital projects including websites, enterprise platforms, and mobile applications.• Conducted multiple UX tests and longitudinal studies, in order to ensure the delivery of the highest performing product.• Served as Art Director of the digital innovation lab, utilizing new technologies to create forward thinking business models.• Facilitated digital production, design, and development from wireframes to live product, focusing on Lean Principles and Agile Methodologies.• Researched industry trends and evaluated competitive pieces to enhance creativity and gather fresh ideas.

• Responsible for developing and executing digital strategies that target and engage relevant audiences, existing communities, and potential customers through expert use of the latest software tools and services.• Identified and recommended resources and processes needed to improve the user experience of the website and email marketing.• Managed various teams to produce timely and award-winning projects.• Worked within assigned budgets for campaigns and collaborated with internal marketing teams to ensure maximum effectiveness.

• Responsible for iTunes LP project management, budget, and art direction for multiple Grammy Award Winning and Nominated artists and albums.• Negotiated vendor pricing, ensuring delivery of projects under budget.• Edited, developed, and produced a bi-monthly interactive digital magazine.• Selected to serve on the Unleashing Creativity and Creating a Culture of Innovation teams.• Brought creation of micro-marketing websites in-house, resulting in an average annual savings of $25,000.• Designed album artwork and packaging for multiple iTunes and Billboard chart-topping albums.• Conceived effective advertising campaigns and marketing copy.

• Managed content distribution to online channels and social media platforms.• Maintained content marketing calendar to schedule creation and delivery deadlines.• Approved, reviewed and edited content flowing to website.• Collaborated with marketing and design teams to develop and plan site content, layout, and style.• Used content management system to analyze user engagement and website traffic metrics.• Directed content of website by gathering information and integrating data from other departments.• Curated content across social media platforms, leveraging algorithm strategies to increase engagement.• Coordinated with developers and designers to confirm websites are user-friendly, visually appealing and optimized for SEO.• Conceptualized, planned and executed original designs for wide range of website properties.

• Created advertisements, infographics, and product samples for various product lines.• Mentored and trained junior designers and new hires to provide design guidance and introduction to company's print technology and capabilities.• Employed design fundamentals when selecting typography, composition, layout, and color in design work.• Edited and enhanced existing artwork and graphics.• Implemented successful method of requesting and stocking sample materials for sales and marketing purposes.