Chad Martin Email & Phone Number

Leawood, Ks, Us

Mission, Kansas, Us

Leading the brand planning, social, content and influencer strategies along with business development efforts for a full-service content studio. Working with clients to outline business needs and opportunities. Build plans that humanizing brands and provide relevant and useful content. Providing full-funnel content when, where and how their target audiences want it. We have in-house shooters, producers, editors, motion graphics editors, drone pilots and creatives that make content to tell the stories that build brands and change the course of business.✔ Build business-changing social strategies✔ Tie business goals to platform and content strategies✔ Concept and execute full-funnel content strategies✔ Develop in-depth social playbooks ✔ Develop Influencer strategy, execution and measurement ✔ Use insights and measurement to outline and refine efforts

Lenexa, Kansas, Us

Lead branding and marketing efforts for a global wholesale and retail brand. Built in-house marketing team to develop and implement strategies that grew wholesale and retail sales globally. Team included strategists, creative leads, content makers, editors, social coordinators, insights analysts, community managers, account managers and project managers. We implemented hundreds of influencers each year as a productive content making and media reach stream. Unite the team with the PR team, comms team and dot com team to grow the brands and onboard retail stores. Relationships with internal and external partners to build upon the success. External partners include franchise store owners, store staff, and hundreds of paid influencers. Internal partners include sales staff and the Leadership Team. Gain efficiencies by implementing tools that provide ROI, security and time for team members to be creative. Develop strategies to bring brides into top-of-funnel channels and ultimately drive them to find a store. ✔ Oversee marketing strategies for five global wholesale brands and one global retail brand✔ Develop in-house marketing agency model with newly defined teams, roles, people, strategies and tools✔ Empower individuals and teams to be more collaborative and creative✔ Plan and oversee never-done before YouTube and TikTok strategies✔ Update and build robust influencer strategy✔ Develop and integrate global retail franchise and company-owned store marketing plan✔ Direct business as part of U.S. Leadership Team✔ Research, RFP, and implement company-wide tools for efficiency and creativity

New York, New York, Us

Manage overall program development by building and refining the social strategy and community management processes for major brands. Oversee new business pitching and the onboarding of new social clients. Hire and develop social team members to enhance both program and individual growth. Maintain cohesive relationships with internal departments. Develop strategies for working with social platforms, incorporating said platforms into the execution of ideas. Focus on formulating a strong national team which is structured around sharing and collaboration. Collaborate with account service, creative, and planning leads to educate their teams on best practices across social platforms.✔ Developed and grew the social practice from a team of five to a team of 70.✔ Defined the social process and oversaw the creative social content and engagement for key clients, with 100+ team members working toward client needs at any given time.✔ Ran strategy work sessions to accompany the onboarding process and pair client and agency in the development of details of the Social Playbook, a robust process rooted in business objectives.✔ Educated clients on how time and money is spent at higher social levels to affect the consumer at keyboard levels.✔ Led VML team, with the assistance of Facebook and Instagram, to achieve “Best in Class” for relationship with agency, brand, and platform.✔ Received dozens of Cannes awards along with social team for contributions made to integral social campaigns.✔ Collaborated with an aggressive, focused team to generate 60+ social-specific clients at VMLY&R with brands like Mazda, Wendy’s, US Navy, FedEx, and Kraft/Heinz on the roster.✔ Worked daily with Facebook, Instagram, Twitter, YouTube, Snapchat, Reddit, and Pinterest to provide the best possible insights and learnings for internal and client teams.

Las Vegas, Nevada, Us

Ran the business and built strategic teams to complete all creative projects. Implemented a benefits program and oversaw all billing and financial matters. Generated creative ideas for brands and clients, refining strategic processes in a non-strategic world by bridging the physical and virtual worlds. Utilized Twitter responses as a “virtual high-five” to humanize larger-than life clients as a foundational element in creating a social playbook for brands of all sizes. Launched brands that have now become known as social’s best-in-class leagues, teams, and athletes including Dwayne “The Rock” Johnson, WWE, UFC, White Sox, Kings, FOX Sports (National and Local), and more. Worked heavily in the travel/tourism industry to assist brands in use of social media to drive sales and engage with an active community.✔ Bootstrapped business from idea to success, growing to become a 15-member team.✔ Maintained cutting edge position by using social media to build brands.✔ Credited for establishing the social media presence for Shaquille O’Neal and unintentionally contributing to the development of Influencer Marketing with Shaq, Dana White, Bubba Watson, and more. ✔Created “Random Acts of Shaqness”, hiding signed sneakers and Shaq Tweeting hints in return for lunch purchased by Shaq himself.✔ Built team of creative and social media experts to maintain and grow business✔ Developed a program to reward those who booked through social media at Monte Carlo, providing multiple discounts as an incentive.

Phoenix, Arizona, Us

Enhanced company by generating growth from a traditional advertising agency to an all-around agency, adding digital and social to its service offerings. Oversaw the Arizona Lottery as the largest client account and maintained responsibility for all aspects of the advertising including television, radio, dot com, social, and public relations.✔ Recognized as the first to tie professional sports into a state lottery with development of the Phoenix Coyotes Scratcher Card, a practice of selling Lottery tickets in stadium which is now common for many State Lotteries.

NK was an award-winning B2B agency up until a few years ago. However, my efforts there was focused on Sprint and Hallmark Cards.

Overland Park, Kansas, Us

To this day MMGY is one of the largest privately-owned Travel and Tourism Agencies in the country. My role as ACD ranged from developing marketing to sell Embassy Suites franchises to being the creative director on all Sheraton Hotel renovation photos shoots nationally.

HP is when I learned that the crazy world of marketing was for me. In hindsight I realize that the co-owner, Jon Phelps, is the most influential person in my career. From him I learned that one can be a star in the agency and, perhaps more importantly, can influence others to be the best they can be. He was truly a leader and I strive to be like him everyday.