Chad Martin Email and Phone Number
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As the Founder and CEO of Lava Shark LLC, I am igniting a new wave in healthcare innovation, bringing advanced medical devices, surgical accessories, and wellness products to the forefront. With over 25 years of expertise in B2B, B2C, and early-stage initiatives, my passion lies in improving patient outcomes and facilitating a return to active lifestyles—fueled by my personal journey through 10 orthopedic surgeries, including two joint replacements.Lava Shark LLC is dedicated to optimizing health and mobility outcomes, connecting orthopedic surgeons, physical therapists, DME providers, hospitals, and consumers with cutting-edge solutions. Our mission is clear: to empower healthcare professionals and patients through products designed for resilience, recovery, and enhanced quality of life.Focus• Leading the strategic vision and operational execution of a pioneering medical device distribution company.• Driving innovation in patient-focused healthcare solutions to enhance recovery and active lifestyles.• Building partnerships with orthopedic surgeons, physical therapists, hospitals, and consumers to deliver transformative health outcomes.• Provided expert consulting in portfolio, product, program, and project management, specializing in medical device innovation.Skills:• Strategic Planning & Execution • Product Lifecycle Management • Medical Device Compliance & Regulations • Stakeholder Relations & KOL Engagement • Agile Project Management • Market Development & Expansion • Certified Project Manager • Extensive Training in Life Science Compliance and Quality Management Systems Join me and let's collaborate in diving deep into innovation and recovery to shape the future of healthcare, where advanced solutions meet patient-centric care. Together, we will redefine what it means to recover, thrive, and lead an active lifestyle.
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Senior Media ConsultantCentral Oregon Daily NewsBend, Or, Us
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Principal ConsultantLava Shark Llc Nov 2019 - PresentAs Principal Consultant at Lava Shark LLC, I lead strategic initiatives focused on delivering top-tier medical devices, surgical accessories, and health and wellness products designed to enhance patient recovery, optimize outcomes, and support active lifestyles. Leveraging 25 years of strategic leadership experience across global markets, I specialize in creating tailored go-to-market plans, streamlining product lifecycles, and driving brand innovation to meet the evolving needs of healthcare providers and patients. My role centers on fostering high-impact partnerships with orthopedic surgeons, healthcare institutions, and distributors, ensuring access to transformative solutions that improve clinical outcomes. I utilize market insights, financial modeling, and data-driven strategies to guide product commercialization, helping Lava Shark set a new standard in patient-focused healthcare solutions. -
Business Development ManagerWillamette Vital Health Jul 2022 - Mar 2024Salem, Or, UsAs an executive team member, I championed a transformative approach to elevate the organization's standing in hospice and palliative care services throughout Oregon’s Willamette Valley. I led the execution of the Sales, Marketing, and Community Outreach plans to exceed growth expectations, build relationships with referral sources and stakeholders supporting overall organizational growth.• Strategically identified high-yield opportunities through extensive market research across hospitals, physicians, nursing homes, healthcare clinics, and social service agencies.• Innovatively implemented sales and outreach strategies, significantly increasing awareness of hospice and palliative care services resulting in heightened community engagement.• Analyzed referral data and admission metrics to provide actionable insights for refining marketing strategies, facilitating informed decision-making within the leadership team.• Revitalized organizations marketing, advertising, and branding endeavors with a patient-centric approach, broadening the organization's reach and impact, especially digital and social media marketing. -
Director Professional RelationsUnited Orthopedic Corporation Feb 2018 - Oct 2019Irvine, California, UsAs an executive team member, played a pivotal role in HCP engagement, upstream product development, commercialization, medical education, and project management by facilitating virtual and in-person meetings between US and Taiwanese design teams.• Initiated UOC's Physician Advisory Board, securing Key Opinion Leaders (KOLs) and shaping future product pipelines with A.I., Robotics, AR/VR, blockchain & 3D Printing integration in North America, EMEA, JPAC, and Latin America markets.• Designed and executed KOL engagement initiatives, including surveys, round tables, medical advisory boards, and think-tanks.• Successfully managed the New Product Development for three Class II systems and led two limited market releases of advanced hip arthroplasty platforms.• Devised exclusive CMS reimbursement pathways, targeting Ambulatory Surgery Center (ASC) sales channels.• Implemented innovative Medical Education programs, enhancing surgeon acquisition and revenue. -
Global Brand ManagerZimmer Biomet Jan 2016 - Jan 2018Warsaw, Indiana, UsAs part of merger, relocated by new company to Palm Beach Gardens Florida where I oversaw a $96M surgical implants portfolio, contributing to the $246M in revenue for the division and the integration into a $9B globally matrixed enterprise.• Achieved 50% reduction in obsolescence of surgical implant portfolios, optimizing inventory and increasing profit margins.• Led development of four new product platforms and line extensions, covering surgical implants and capital equipment for North America, EMEA, JAPAC and Latin American markets.• Prevented a $40M loss in EMEA market by developing a specialized surgical tray system to reduce infections.• Led pro forma financial modeling for licensing or acquisition of patented surgical technology platform and treatment modality.• Represented the division in designing a corporate wide global product lifecycle algorithm covering the entire product lifecycle. -
Associate Director - Academic InstitutionsZimmer Biomet Apr 2012 - Dec 2015Warsaw, Indiana, UsRecruited to join Zimmer Orthopedics. Executed C-suite strategies to forge alliances and customized solutions in intellectual property, medical education, and clinical research partnerships with medical institutions which included: Mayo Clinic, Stanford, USC, UCLA, UCSF, and University of Washington.• Collaborated with renowned surgeons, major teaching institutions, and centers of excellence in musculoskeletal medicine.• Designed and implemented the Zimmer Leadership Excellence Program, an international program contributing to global revenue growth by engaging recently graduated and promising young surgeons as well as those enrolled in a surgical fellowship.• Facilitated Traveling Fellowships for JAPAC surgeons, fostering international collaboration in the field of orthopedic medicine.• Co-chaired the 14th Annual National Advanced Forum on Reducing Legal Risks in Medical Device Sales & Marketing.
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Surgeon Relations ManagerAcumed Apr 2011 - Apr 2012Hillsboro, Oregon, UsPromoted to new position spearheading two programs, Healthcare Professional (HCP) Compliance and Global Surgeon Education.• Designed and executed 20+ surgeon skills training and education courses across North America, EMEA, JAPAC, and Latin America.• Reduced legal risks by implementing global-wide initiatives and training governing corporate engagement with more than 50 HCPs per DOJ and OIG guidelines. -
Senior Product Manager - BiologicsAcumed Jul 2010 - Jul 2011Hillsboro, Oregon, UsAppointed by Vice-President of Marketing to simultaneously serve as Sr Product Manager - Shoulder and Sr. Product Manager - Biologics to turn around this underperforming portfolio.
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Senior Product Manager - ShoulderAcumed Jan 2010 - Apr 2011Hillsboro, Oregon, Us
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Senior Product And Project ManagementAcumed Feb 2007 - Apr 2011Hillsboro, Oregon, UsTwice appointed by VP of Sales & Marketing to simultaneously lead two product portfolios and teams.In total, oversaw complete product lifecycle for three distinct medical device portfolios and sales channels.• Led a 191% increase in Shoulder revenue over 4½ years, aligning portfolio strategies across global markets including North America, EMEA, JAPAC, and Latin America.• Launched 13 NPIs for orthopedic treatment modalities, including new-to-market systems, line extensions, and rebranded products.• Orchestrated the launch of three separate shoulder systems integrated into a single modular surgical tray design to reduce global operational costs by 50%.• Increased global Biologic sales by 8.6% in 10 months, achieving two record months, and reduced COGs by reallocating expiring units and focusing sales resources on those markets generating a profit.• Led global product sales training for staff, commercial teams, field marketing, sales agents, and vendors for two years.
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Lead Product Manager - ShoulderAcumed Jan 2009 - Jan 2010Hillsboro, Oregon, Us
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Product Manager - ShoulderAcumed Feb 2007 - Jan 2009Hillsboro, Oregon, Us
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Product Manager - Sports MedicineAcumed Sep 2007 - Dec 2008Hillsboro, Oregon, Us
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Executive RecruiterManagement Recruiters Of Vancouver Oct 2004 - May 2006Vancouver, Wa, UsExecutive recruiter for what was Management Recruiters International and during my tenure rebranded to become MRINetwork. Recruited director, senior director, and vice-president level professionals in the fields of clinical and regulatory affairs for pharma, biotech, and medical device companies. Top billing rookie in my first year. -
Community Collaboration DirectorUnited Way Of The Columbia-Willamette 1999 - 2003Portland, Oregon, UsAs the Community Collaboration Director at United Way of the Columbia-Willamette, I pioneered a newly established initiative, transitioning from roles as Loaned Executive Officer and Intern for the Success by 6 program. In this capacity, I strategically managed programs, including The United Way Open, Helping Hands volunteer initiative, and Newleaders, dispersing sponsorship dollars and elevating corporate exposure. My innovative approach resulted in a $104,000 increase in net revenue over two years for the United Way Open, transforming it into a regional signature fundraising event. I created the Changing Lives Golf Card, generating $48,000 in its initial two years for youth after-school activities. Additionally, I successfully restructured and expanded the UWCW Day of Caring into a year-round program, significantly boosting volunteer engagement in the Portland-metro region. As Co-Chair Sponsorship Committee representative for the Celebrate Our Community Coalition, I facilitated $70,000 in sponsorships and in-kind donations to honor victims of the September 11, 2001 terrorist attacks.
Chad Martin Skills
Chad Martin Education Details
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Portland State UniversityPublic Administration: Health Administration -
Western Oregon UniversitySocial Sciences
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Bend High SchoolHigh School
Frequently Asked Questions about Chad Martin
What company does Chad Martin work for?
Chad Martin works for Central Oregon Daily News
What is Chad Martin's role at the current company?
Chad Martin's current role is Senior Media Consultant.
What is Chad Martin's email address?
Chad Martin's email address is ch****@****met.com
What is Chad Martin's direct phone number?
Chad Martin's direct phone number is 1 80061*****
What schools did Chad Martin attend?
Chad Martin attended Portland State University, Western Oregon University, Bend High School.
What are some of Chad Martin's interests?
Chad Martin has interest in Animal Welfare, Children, Education, Health.
What skills is Chad Martin known for?
Chad Martin has skills like Medical Devices, Cross Functional Team Leadership, Market Development, Strategy, Sales, Product Development, Business Development, Public Speaking, Marketing, Orthopedic, Team Building, Training.
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