Chad Martin Email & Phone Number

Bend, Or, Us

As Principal Consultant at Lava Shark LLC, I lead strategic initiatives focused on delivering top-tier medical devices, surgical accessories, and health and wellness products designed to enhance patient recovery, optimize outcomes, and support active lifestyles. Leveraging 25 years of strategic leadership experience across global markets, I specialize in creating tailored go-to-market plans, streamlining product lifecycles, and driving brand innovation to meet the evolving needs of healthcare providers and patients. My role centers on fostering high-impact partnerships with orthopedic surgeons, healthcare institutions, and distributors, ensuring access to transformative solutions that improve clinical outcomes. I utilize market insights, financial modeling, and data-driven strategies to guide product commercialization, helping Lava Shark set a new standard in patient-focused healthcare solutions.

Salem, Or, Us

As an executive team member, I championed a transformative approach to elevate the organization's standing in hospice and palliative care services throughout Oregon’s Willamette Valley. I led the execution of the Sales, Marketing, and Community Outreach plans to exceed growth expectations, build relationships with referral sources and stakeholders supporting overall organizational growth.• Strategically identified high-yield opportunities through extensive market research across hospitals, physicians, nursing homes, healthcare clinics, and social service agencies.• Innovatively implemented sales and outreach strategies, significantly increasing awareness of hospice and palliative care services resulting in heightened community engagement.• Analyzed referral data and admission metrics to provide actionable insights for refining marketing strategies, facilitating informed decision-making within the leadership team.• Revitalized organizations marketing, advertising, and branding endeavors with a patient-centric approach, broadening the organization's reach and impact, especially digital and social media marketing.

Irvine, California, Us

As an executive team member, played a pivotal role in HCP engagement, upstream product development, commercialization, medical education, and project management by facilitating virtual and in-person meetings between US and Taiwanese design teams.• Initiated UOC's Physician Advisory Board, securing Key Opinion Leaders (KOLs) and shaping future product pipelines with A.I., Robotics, AR/VR, blockchain & 3D Printing integration in North America, EMEA, JPAC, and Latin America markets.• Designed and executed KOL engagement initiatives, including surveys, round tables, medical advisory boards, and think-tanks.• Successfully managed the New Product Development for three Class II systems and led two limited market releases of advanced hip arthroplasty platforms.• Devised exclusive CMS reimbursement pathways, targeting Ambulatory Surgery Center (ASC) sales channels.• Implemented innovative Medical Education programs, enhancing surgeon acquisition and revenue.

Warsaw, Indiana, Us

As part of merger, relocated by new company to Palm Beach Gardens Florida where I oversaw a $96M surgical implants portfolio, contributing to the $246M in revenue for the division and the integration into a $9B globally matrixed enterprise.• Achieved 50% reduction in obsolescence of surgical implant portfolios, optimizing inventory and increasing profit margins.• Led development of four new product platforms and line extensions, covering surgical implants and capital equipment for North America, EMEA, JAPAC and Latin American markets.• Prevented a $40M loss in EMEA market by developing a specialized surgical tray system to reduce infections.• Led pro forma financial modeling for licensing or acquisition of patented surgical technology platform and treatment modality.• Represented the division in designing a corporate wide global product lifecycle algorithm covering the entire product lifecycle.

Warsaw, Indiana, Us

Recruited to join Zimmer Orthopedics. Executed C-suite strategies to forge alliances and customized solutions in intellectual property, medical education, and clinical research partnerships with medical institutions which included: Mayo Clinic, Stanford, USC, UCLA, UCSF, and University of Washington.• Collaborated with renowned surgeons, major teaching institutions, and centers of excellence in musculoskeletal medicine.• Designed and implemented the Zimmer Leadership Excellence Program, an international program contributing to global revenue growth by engaging recently graduated and promising young surgeons as well as those enrolled in a surgical fellowship.• Facilitated Traveling Fellowships for JAPAC surgeons, fostering international collaboration in the field of orthopedic medicine.• Co-chaired the 14th Annual National Advanced Forum on Reducing Legal Risks in Medical Device Sales & Marketing.

Hillsboro, Oregon, Us

Promoted to new position spearheading two programs, Healthcare Professional (HCP) Compliance and Global Surgeon Education.• Designed and executed 20+ surgeon skills training and education courses across North America, EMEA, JAPAC, and Latin America.• Reduced legal risks by implementing global-wide initiatives and training governing corporate engagement with more than 50 HCPs per DOJ and OIG guidelines.

Hillsboro, Oregon, Us

Appointed by Vice-President of Marketing to simultaneously serve as Sr Product Manager - Shoulder and Sr. Product Manager - Biologics to turn around this underperforming portfolio.

Hillsboro, Oregon, Us

Hillsboro, Oregon, Us

Twice appointed by VP of Sales & Marketing to simultaneously lead two product portfolios and teams.In total, oversaw complete product lifecycle for three distinct medical device portfolios and sales channels.• Led a 191% increase in Shoulder revenue over 4½ years, aligning portfolio strategies across global markets including North America, EMEA, JAPAC, and Latin America.• Launched 13 NPIs for orthopedic treatment modalities, including new-to-market systems, line extensions, and rebranded products.• Orchestrated the launch of three separate shoulder systems integrated into a single modular surgical tray design to reduce global operational costs by 50%.• Increased global Biologic sales by 8.6% in 10 months, achieving two record months, and reduced COGs by reallocating expiring units and focusing sales resources on those markets generating a profit.• Led global product sales training for staff, commercial teams, field marketing, sales agents, and vendors for two years.

Hillsboro, Oregon, Us

Hillsboro, Oregon, Us

Hillsboro, Oregon, Us

Vancouver, Wa, Us

Executive recruiter for what was Management Recruiters International and during my tenure rebranded to become MRINetwork. Recruited director, senior director, and vice-president level professionals in the fields of clinical and regulatory affairs for pharma, biotech, and medical device companies. Top billing rookie in my first year.

Portland, Oregon, Us

As the Community Collaboration Director at United Way of the Columbia-Willamette, I pioneered a newly established initiative, transitioning from roles as Loaned Executive Officer and Intern for the Success by 6 program. In this capacity, I strategically managed programs, including The United Way Open, Helping Hands volunteer initiative, and Newleaders, dispersing sponsorship dollars and elevating corporate exposure. My innovative approach resulted in a $104,000 increase in net revenue over two years for the United Way Open, transforming it into a regional signature fundraising event. I created the Changing Lives Golf Card, generating $48,000 in its initial two years for youth after-school activities. Additionally, I successfully restructured and expanded the UWCW Day of Caring into a year-round program, significantly boosting volunteer engagement in the Portland-metro region. As Co-Chair Sponsorship Committee representative for the Celebrate Our Community Coalition, I facilitated $70,000 in sponsorships and in-kind donations to honor victims of the September 11, 2001 terrorist attacks.

Mpa:Ha, Public Administration: Health Administration

Bachelor Of Science (B.Sc.), Social Sciences

High School