Chad Mcletchie Email & Phone Number

Edmonton, Ab, Ca

Toronto, Ontario, Canada

- Lead daily and bi-weekly client engagements and drive strategy discussions- Support clients with the planning and development of budgets and deliver campaigns based on the agreed-upon KPIs- Provide guidance on product optimizations and educate clients on "best in class" strategies to ensure campaigns are set up for success- Managing keyword selection and optimum bid levels across available advertising options- Develop and manage daily, weekly, and monthly reporting, analytics, and performance insights for digital marketing campaigns- Establish key metric reports, track progress and trends, and effectively communicate campaign results and insights- Create, test, measure, and analyze customer shopping and purchasing behaviour for improved outcomesProvide mentorship to more junior members of the team to support their growth and development in their - Flywheel careers- Monitor campaign activity against approved budgets, monitoring pacing regularly- Review search campaign activity daily but provide analysis on a weekly and monthly basis- Having a pulse and opinion on industry news, translating marco trends into tailored recommendations and actions for clients- Work with teams to identify new opportunities for clients under management- Work with teams to quickly identify and resolve any client issues- Identify and provide reminders of value Flywheel possesses for our clients- Travel as required, based on client needs

Toronto, Ontario, Canada

Accounts include: Unilever- Oversee client e-comm campaigns including: New strategy tests, structure redesigns, reporting, project management, client relationship management- Manage and mentor a small team of practitioners, contributing to their growth, skillset, and overall success within the agency- Work directly with partners or vendors in partnership to ensure success for the client (JBP conversations, agency relationships, platform lead) - Works with clients and partners to develop campaign strategies, budget recommendations and KPI goals- Champion new project management tool implementation across teams- Partake in internal agency initiatives to move the needle on employee satisfaction and retention- Translate campaign goals to optimization tactics across all platforms- Ensure billing is completed on time and accurately

Toronto, Ontario, Canada

Accounts include: Unilever- Manage client e-comm campaigns including: strategy development, project management, report delivery, and client communication.- Support the team on the implementation and achievement of campaign objectives, optimizations in conjunction with Strategy teams- Work directly with partners or vendors to become fluent in new features, capabilities and/or troubleshoot client campaign issues- Responsible for quality assurance across all accounts including data and reporting accuracy.- Ability to analyze campaign data and write insights in reporting- Contribute to corporate mandates and education of all staff, including writing POV's, creating presentations, and sharing industry news- Input billing information into Prisma- Manage daily budget pacing - Have strong program management and organizational skills being able to manage multiple projects at once- Coach junior team members- Maintain knowledge of digital capabilities across ecommerce platforms/vendors and best practices. (Amazon, Walmart Connect, Instacart, Google, Criteo, Loblaw MediaAisle etc)

Toronto, Ontario, Canada

Accounts include: General Mills, Mazda, KAO, Ontario Dental Association, University of Waterloo, Unilock- Develop search plans, strategic recommendations, and optimizations and present to clients- Utilize platforms such as SA360, Google Ads, Microsoft Advertising, Amazon Advertising (eCommerce) and Facebook Ads- Complete account audits and provide recommendations for improvement that align with best practices- Create search account structures for new accounts and restructures where necessary (campaign, ad-group, keywords, settings, etc)- Develop holistic search strategies and tactics that drive results specific to each client and brand's needs.- Develop and present reporting to clients- Collaborate with counterparts on different teams to ensure we all strive for success in achieving client goals- Work closely with clients, vendors, and other agency partners to ensure that search flows seamlessly into an integrated marketing plan

Toronto, Ontario, Canada

Accounts include: Ford Canada, Lincoln Canada- Create, develop and implement paid search campaigns- Manage day-to-day administrative and finance tasks- Update and create ad-copy when needed- Ensure campaigns are running optimally and perform well against benchmarks- Create and present monthly performance reports- Worked with Google Ads, Microsoft Advertising, Apple Ads, and SA360

Milton, Ontario, Canada

Etobicoke, Ontario, Canada

- Assisted in the creation of an e-commerce platform from the ground up.- Created sales materials (brochures, flyers, etc.)- Website design, branding, social media marketing, content curation, strategy consulting.- Marketing and branding strategy for new products

Milton, Ontario

- Manage and update CRM system- Develop content for social media and email marketing campaigns (Mailchimp)- Set-up and manage automation for email marketing campaigns (Mailchimp)- Door knocking and interacting with the public- Manage social media profiles- Graphic design (flyers, brochures, infographics, etc)

Milton, Ontario, Canada

Ontario College Advanced Diploma (Honours), Marketing And Advertising Communications — Management

Activities and Societies: - Ontario Colleges Marketing Competition (Team Sheridan; competed in Integrated Marketing Communications.

Ontario Secondary School Diploma, Business And Entrepreneurial Skills

Activities and Societies: Business & Entrepreneurial Skills Specialist High Skills Major, DECA member, Student Activities Counsel member.