Chad Mellen is a forward-thinking executive with a history of success in providing transformational leadership to global organizations; steering companies through periods of stress, redirection, and growth, leading them to emerge as compelling consumer choices. He is known as a sales and profitability driver delivering results in all market conditions and in resource-constrained environments. A passionate brand champion, Chad helps companies overcome the threat of brand irrelevancy, developing strategy based on a deep and grounded understanding of consumers’ needs.A respected leader who sets clear direction and engages teams to achieve shared goals, he consistently builds and motivates global organizations, providing strategic vision to move brand-enhancing, value-generating initiatives forward.