Chad Napier Email & Phone Number

Los Angeles County, California, United States

Conquering SEO is a full-service agency specializing in Search Engine Optimization and Digital Marketing. We only have around 4-5 clients at one give time to guarantee results.• Enhanced Site Conversions:• Website Development & Design• Brand Management: brand/media strategy, and direct-response marketing• Paid Media: Facebook, Google, & Snapchat Ads, DV360, Pinterest, Criteo, Google Analytics, Google Tag Manager• SEO & Digital Media Competencies: Technical SEO, MOZ, RAVON, Spyfu, Screaming Frog, Google Analytics, Google Search Console, Trello, Ubersuggest, and Keyword strategist; Front-End Programming: Ecommerce, Shopify, Wordpress, Wix, Clickfunnels, HTML, CSS, Full Stack: Back-end Programming: DNS, PHP, Dedicated Servers, cpanel, and migrations.• SEO: On-Page, Off-Page & Technique SEO Strategies using variety of software and tools: Google Webmaster Tools, Google Analytics, Google Search Console, Screaming Frog, MOZ, Sharemetric, Copyscope and ect. • Brand Identity: Created a cohesive marketing plan to increase brand awareness via targeting on Brand Identity. • Content Marketing: • Social Media Management: Managed “hands-on” execution of Social Media Strategy & Performance Metrics, including planning, coordinating, creating, scheduling, posting, and community managing on emerging platforms via Facebook, Facebook Live, Instagram, Instagram Live, YouTube, Twitter, Snapchat & ect. Sales Copy & Copy Writing: Product Funnels:• Digital Media:• Split-Testing: Conducted A/B Split-testing hypotheses, gleaning insights, and applying them to improve outcomes via product sales funnels, marketing funnels & branding funnels.• Digital Content Strategy & Design: Developed and lead a comprehensive marketing strategy, from ‘top-of-the-funnel’ awareness through conversion. Worked closely within paid search, media and video, mobile, social, and SEO, CRO, affiliate marketing, and offline marketing strategy and tactics. • Email Marketing:

Los Angeles

ORGANIC MARKETING• SEO: On-Page, Off-Page & Technique SEO Strategies using variety of software and tools: Google Webmaster Tools, Google Analytics, Google Search Console, Screaming From, MOZ, Sharemetric, Copyscope and ect. • Brand Identity: Created a cohesive marketing plan to increase brand awareness via targeting on Brand Identity. • Content Marketing: Created, published and distributed content such as published five (5) books: 2-Health books, 1-Success Principle book & 3-Children Books as which are on Amazon, Barnes & Nobles, Smashbooks, IBooks, Nook, Kindle & Ingram Spark. • Social Media Management: Managed “hands-on” execution of Social Media Strategy & Performance Metrics, including planning, coordinating, creating, scheduling, posting, and community managing on emerging platforms via Facebook, Facebook Live, Instagram, Instagram Live, YouTube, Twitter, Snapchat & ect. Sales Copy & Copy Writing: Wrote & Created Sales Copy/Copy Writing for numerous websites & digital funnels to increase consumer interest & ultimately a paid customer. In areas such as service inquires, email list/automations, reports, social media, & across multiple sales funnels.INORGANIC MARKETING• Digital Media: Responsible for recruiting and managing the Software Engineering and Configuration Management teams 15 engineers (offshore). Managed and lead Principal Engineers, Graphic Artists & ect in defining the technology roadmap for current and upcoming projects.• Spit-Testing: Conducted A/B Split-testing hypotheses, gleaning insights, and applying them to improve outcomes via product sales funnels, marketing funnels & branding funnels.• Digital Content Strategy & Design: Developed and lead a comprehensive marketing strategy, from ‘top-of-the-funnel’ awareness through conversion. Worked closely within paid search, media and video, mobile, social, and SEO, CRO, affiliate marketing, and offline marketing strategy and tactics.

Los Angeles

Ontario, California

Partnered with CEO--Responsible for the overall success and management of CLI & Associates, Guardian Wealth Management, & Axianta Financial Partners. Planned, organized, directed, coordinated, and controlled center activities and functions to achieve revenue goals and objectives while maintaining a strong compliance focus. Further, established and strengthened the company’s values and culture; complied and administered company policies and procedures; and prepared business forecasts, budgets, and other reports as well as work with accounting to become more systemized. • Organizational Expansion: Helped spearhead to analyze marketing, financial & project management strategies. Screened potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; and recommending equity investments. Closed new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements within business operations.• Digital Development: Gathered, analyzed, and interpreted a wide variety of media performance data and KPIs to identify trends, root causes, and indicated actions.• Market Research: Identified trendsetter ideas by researching industry and related events, publications, and announcements; tracking individual contributors and their accomplishments.• Project Management: Manage (5) direct reports (FTEs and offshore consultants) for Quality Engineering across multiple locations. Team was comprised of software engineers in test, mobile test engineers and automation engineers.

Greater Los Angeles Area

Joined new management team tasked with revitalizing the accounts following years of instability, internal change, restructuring, and absent leadership. Supported corporate repositioning, guiding recruitment of 10 accounts consuming of 150 employees. • Organization Leadership: Directing 8-10 HR professionals in staffing, recruitment, benefits, executive compensation, training, leadership development, succession planning, HRIS, and regulatory compliance. Heavy emphasis on leading the Healthcare Services accounts through rapid HR & Compliance change and transformation programs. • Employee Relations: Introduced proactive employee relations and communications programs to resolve previous labor and management issues and restore the credibility and employee-centric focus of the HR organization. Devised creative and cost-effective incentive and morale-boosting programs that increased employee satisfaction and productivity by 80%.• Post-Acquisition Integration: Systematized the accounts for an increase in business operation in BCR’S, Friday flash reports, inventory, monthly logs, payroll and transmittals—reduced operational hours by 20%. Introduced metrics-based performance management system with a heavy emphasis on operating results. Spearheaded value-add employee recognition and awards programs. Re-invented and implemented new recruitment, staffing, and workforce development programs to meet advancements in product operations, technology, and management. • Organizational Compliance: Co-developed Company’s first-ever standardized disciplinary procedures and tracking system that insulated company from legal risk and ensured consistent and fair discipline processes. Created, revised and implemented departmental policy and procedures guidelines to meet compliance—50% turn-a-round. Revised job descriptions across all levels and 50+ categories. Introduced company’s first formal performance review program, creating a flexible and well-received tool.

Greater Los Angeles Area

Recruited to help open new company branches in Los Angeles, guiding the startup and management of a full spectrum of Marketing Operations, Systems and Programs. • Merger & Acquisitions: Helped to facilitate redesign of core business operations, including merging 4 site account offices, 1 fast-track expansion and steered the partnership with Maximum Results Training Firm. • Training & Development: Trained 200-member management team on interviewing techniques and best practices, conducting workshops and one-on-one Career Coaching sessions that contributed to sound hiring decisions. • Performance Management: Created, scaled and coached staff on performance management techniques where working many hours was the norm. • Organization Recruitment: Created a strategy for the screening the recruitment process that save the company on average of 50% cost of high turn-over rate within the first 3 months of employment. Developed negotiating strategies and positions by studying integration of new venture with company strategies and operations; examining risks and potentials; estimating partners' needs and goals. Negotiated approximately 500 salary offers and dozens of sign-on bonuses/relocation packages annually at both the exempt and non-exempt level.

Mansfield, Ohio Area

Previously, I worked as a Patient Services Manager in several hospitals within the Foods & Nutrition Department managing 50-250 employees. This is a full-scale management position, which my duties were in staffing & recruiting; training; leadership development; regulatory compliance; orchestrating job analysis, classification, & design; performance & job evaluation and salary administration. Heavy emphasis in collective bargaining, and administrative judicial proceedings with the HR Department.Pomona Valley Hospital – Pomona, CA 2003Med-Central Health Systems – Mansfield, OH 2002-2003Samaritan Hospital – Ashland, OH 2000-2002Richland Hospital – Mansfield, OH 1997-1999 Orchestrated the development of the Spoken Menu process that increased customer/patient satisfaction score by 40-45%. • Developed the training program for the Spoken Menu Process; Trained 100 Patient Service Employees.• Researched the efficacy of the Palm-pilots for greater customer/patient satisfaction & employee reduction.• Analyzed cost factors in determining the expansion of the new product line: Spoken Menu System and Electronic Palm-pilots.• Created and promoted an instructional video used for new patient service staff for learning the spoken menu process. • Orchestrated Team Player programs for the management team (12) to enhance departmental support within the managers. Support increased by 40%.• Started and developed a weekly mentorship program with the management team that consisted of training from the book: 10 dysfunctions of a management team. • Conducted the pursuit of having all management get their Hospitality Supervisor Certification—100% successful.

Computer Programming, Specific Applications

Activities and Societies: Thorough 5-course programming certificate in the areas of HTML, CSS & Javascript.

Certificate, Search Engine Optimization, A

5 Course Completion in the areas of On-Page, Off-Page and Technical SEO.

Extension Program, Computer Science

Harvard University Extension Program for Computer Programming

Ms, Industrial Organizational Psychology

Industrial Organizational Psychology

Bs, Business Administration

BS Business, Dietetics, Finance