Oversaw experiential marketing and introduced thousands of key stakeholders to the metaverse. Planned and executed national campaigns (both in-person and virtual). Owned communications, email marketing, and copywriting. Partnered closely with Meta's Policy Programs team on national activations. Managed relationships with world-class XFN teams and ensured brand consistency. Utilized qualitative and quantitative inputs to develop highly resonant campaigns end-to-end. Oversaw vendor relationships and acted as point-of-contact for marketing, event management, and promotions agencies. Forecasted and tracked campaign expenditure ($100k-$1MM+).-Doubled campaign planning efficiency (reduced hours spent by 50%) through standardized activation models.-Dramatically improved on-site event registration process (reduced check-in time by 60%) to ensure positive attendee experience.-Authored a 30-page event marketing playbook to document lessons learned and best-practices for internal Metamates.

Strategized and executed multi-channel campaigns for professional development workshops and enterprise modernization services. Analyzed data to inform content marketing strategy and oversaw editorial function for cross-departmental technical teams. Owned lead gen. Owned email marketing, including dozens of automated email journeys. Owned web content, blog, and social media. Edited and published video content. Developed and published brand guidelines. Introduced chatbots and live chat, which enabled prospects to engage via an effective, new comms channel. Saw success with LinkedIn and Google ads. Successfully launched several new categories of product offerings. Facilitated virtual events (e.g., webinars) and promoted partner events.

Led a talented team of TEDx organizers and marketers. Curated popular TEDx Talks, spearheaded marketing efforts, managed design projects (web and print), and built strategic partnerships with several household name brands.50% of TEDxBethesda speakers went on to deliver content on other global TED platforms – a testament to our understanding of brand fit. Under my creative direction, the TEDxBethesda website earned honorable mention for "Site of the Day" on awwwards.com and other platforms.TEDxBethesda was highlighted at the global TEDFest 2018 event in New York and was in the 90th percentile of largest TEDx events in the world.

Blue Marble develops pop culture merchandise with minimal environmental impact. Partnered directly with executives at industry-leading pop culture IP producers such as Microsoft Studios, Sentai Filmworks, and Capcom to implement marketing strategy in accordance with partners' event calendars. Owned all communications across web, social, blog, email, and print media. Advised on go-to-market motion and planned/executed experiential campaigns. Oversaw brand presence at global events including International Comic Con. Quickly became one of Capcom's preferred partners for dozens of engagements, leading to 150% increase in revenue YoY.

DonorSearch offers a leading data analytics SaaS product for non-profits. Developed messaging that was highly relevant for non-profits. Managed a wide range of marketing projects. Crafted monthly client and partner-specific email newsletters for dissemination to tens of thousands of non-profit stakeholders. Served as company's primary copywriter.Regularly updated the website and crafted marketing campaigns that generated highly qualified leads across marketing channels. Wrote an eBook for non-profits which generated over 1,700 inbound leads.Developed a campaign evaluation system and had a key role in the company achieving its highest quarterly earnings ever.

Wrote articles, press releases, and company blog posts. Shared them on Twitter, Facebook, Google+, and LinkedIn using best practices. Collaborated with marketing team to produce/edit informational videos using Corel Video Studio. Used internal content management system (CMS) to compose monthly newsletters for dissemination to several thousand subscribers. Designed proposals, diagrams, and website calls-to-action using Adobe Creative Suite. Documented internal processes and crafted technical “how-to” documents for marketing team