- Established strong relationships with client C and executive level decision makers by hosting quarterly one-on-one check-ins to gauge sentiment, solicit feedback and share additional opportunities for growth within a portfolio of over 45+ ecommerce, B2C lead gen and B2B clients.- Overseeing the development of go to marketing strategy for key clients from $5MM - $500MM+ annual revenue, including quarterly plans, forecasts, service expansion opportunities, etc.; monitoring overall pacing to client goals and high-level business performance- Oversee the planning and advising on all client contract renewals within the portfolio while maintaining GRR 95%+ within my direct portfolio and 100%+ NRR- Identifying strategic opportunities to extend the partnership term or include additional services.- Led the resolution of any client challenges within the portfolio; Accurately diagnosing the problem and identifies the right resources to solve the challenge in a timely manner- Strategically and assertively managing the financial health of accounts, ensuring agency and portfolio profitability of an annual multi-million dollar MRR portfolio of business with combined media budgets exceeding $100M+ annually.- Managed a team of Account Directors and Account Managers; Identifying team member strengths to propel career growth; Offering consistent and constructive coaching to help team members- Leading by example practicing servant leadership; Delivering timely, specific feedback to direct reports to up-level existing client services- Leading key department initiatives such as recruitment, staffing, training, onboarding and advanced opportunities for the portfolio

Driving performance through integrated marketing tactics across paid media, paid search, branding, traffic and conversion, while developing an understanding of our client’s business goals to help them reach and exceed their targets.In addition to strategy and growth, leading teams of highly talented marketers by working closely to optimize their efforts and provide guidance while enforcing solution evolution for continued client success. Day to day demonstrating exceptional leadership by gaining trust and providing unmatched strategic insight to account teams.

- Orchestrated the build out of an entire multi-tiered digital marketing client success division from the ground up within a complex and cross-functioned large scale Fortune 500 organization, USA Today. - Responsible for managing a team of over 50+ regional managers, client success managers, digital marketing experts and implementation specialists across the country servicing 109 markets. This team is responsible for multi-channel marketing implementation and client retention.- Experienced and accountable for growth over +50% YoY in Performance revenue solutions equating to over $50MM+ in annual revenue across both traditional and digital platforms through a robust subscriber marketplace.- In just under a year, accelerated a $26MM book of clients. Increasing retention and retention revenue %’s to the highest numbers in over 5 years. - Vetted, selected and integrated new external partnerships for the company.- Developed complex digital and traditional product positioning, innovation and data/insights strategies across both internal and external clients.- Collaborated with key business partners on building the appropriate analytics strategies and customer data-driven value story. - Frequent executive presence at all tiers of the organization from C-level leadership to my peers. Continually reinforcing the value story and what the data is saying about retention performance, OKRs and financial projections/forecasting.- Team building, upskilling, coaching and transformation of front-line staff sustaining 93% staff retention.- Achieved continual on-target operational budgets for the entire division from payroll and dark-time to travel/expenses.- Responsible for developing go-to-market strategies for media solutions from SEM, SEO, programmatic display, email and video to create premium results for our vast client base.

- Managed teams of both account executives and digital fulfillment experts to best integrate and position go to market strategy of digital solutions using data and insights for clients. - Focused on client success and continued value positioning directly with clients and staff on core KPIs, performance metrics and ensuring high quality return on investment.- On-going positioning across data sets such as Nielsen, IHS Polk, Google Analytics and internal databases to garner new business acquisition and continual retention.- Designed, built and orchestrated and rolled out across the country a multi-product data visualization web application platform “LIFT” utilizing Tableau visualization tools and a multi-tiered database that rolled out across the country. Creating a lift of approx +10% in overall automotive revenue within the first 90 days approximately $3MM.- Fully responsible for product marketing while setting up rollout with C level executives, partners and aligning active clients to what data is included, what it means for their business and how best to align their digital marketing strategy.- Developed digital solution/product GTM (go-to market) strategies utilizing Google Analytics/Tableau/DataStudio dashboards to showcase performance for our clients across their omni-channel and multi-tactic strategies including both digital and traditional media.- Managed both external partnerships and vendor relationships.- Achieved continual net positive profit & loss statements/budgets with focus on EBITDA

Responsible for account management ,development , pitches and strategic fulfillment of digital solutions for a vast array of verticals. From research to actual completion I directly lead and guided these solutions to completion with a specialized group of strategic minds.Accomplishment:Developed, created and invented Scan & Drive mobile QR Code technology for automotive dealers across 26 markets nationwide. From back end real-time reporting of scan activity at the model level to integration of over 20 unique automotive 3rd party feed providers including cars.com, the Scan & Drive program offers a robust platform of on the lot shopping tools and interaction tracking.This platform is analytics at its finest for auto dealers to verify lift in model consideration on their dealer lot 24/7 as well as giving stats on average time to move vehicles off the lot post scan engagement.

Through my own personal passion for paid search, I invested my own seed money to found UpSurge Marketing from a startup to a seven figure business.upSurge Marketing LLC was founded for the purpose of utilizing the vast experience of our experts to help businesses increase ROI and guide them through the conversion cycle. In today's market billions of dollars are being spent with pay per click marketing and surprisingly many businesses don't have the resources needed to manage this online marketing strategy.We bring over a decade of expertise to the table with our roots being in traditional search engine optimization and pay per click marketing strategies. What differentiates us from other consulting companies, is just that, we are not a consulting company. We specialize in PPC marketing and make it our business to know all of the ins and outs of this market. We are conversion experts that analyze your business, current PPC campaigns if applicable and generate the results you need to succeed. We offer you all the tools to monitor the success of the service from implementation through day to day activities.upSurge Marketing was founded on the methodology that we succeed when the customer succeeds. We put our business reputation on the line each time we obtain a new client to ensure we understand the business we contract with so that we can make your campaign as efficient and effective as possible to get you on the upSurge.

- Management of PPC campaigns, websites, social media/reputation management, affiliate marketing and digital initiatives- Continual A/B content testing in both web and marketing initiatives- Sourcing of vendors for digital marketing solutions (website, SEO, content etc..)- Responsible for the management between compliance and service partners to ensure the appropriate messaging is delivered outward facing to consumers and producers.- Collaboration with VP of marketing & sales on channel/product performance, KPIs and metrics to aid in guiding sales executives towards achievement of sales goals.- Aided/guided business marketing plan for HCCMIS.com initiative and rollout- Directly responsible for ecommerce transaction ROI & performance from sales attributed from online insurance purchase platform.- Managed client engagement strategies with affiliates and producers to garner policy and revenue growth.- Management of affiliate team and marketing manager to coordinate marketing efforts among websites, social media and traditional marketing mediums.- Guided and provided direction on the user experience revamp of the e-commerce shopping experience for new/existing policies.

- Focused on fan base retention, lapsed customer reactivation and current ticket holder retention across all 16 IndyCar Series races and Indy 500, Brickyard 400 and MotoGP.- Management and responsible for paid membership acquisition and retention of IndyCar Nation, the official fan club for the IndyCar Series. Growing memberships from 2,000 to over 20,000 in 3 years.- Collaborated with sales in identifying partnership opportunities, present and close on both in-market, online and paid media activations.- An innovator within the IndyCar Series. Winning a Webby Award for IndyCar Mobile, which was the first of its kind mobile racing technology that integrated both live 360 in-car cameras and live timing and scoring.- Orchestrated the development of IndyCar Race Control which was the first of it’s kind on-line in-car and racing experience from your computer. This included live telemetry, video and timing and scoring in real-time.- Operated and developed both Indycar.com and IndianapolisMotorSpeedway.com from design, functionality and marketing strategy (email, paid platforms, social media)- Day to day operations and management of email marketing, social media, paid search strategies, direct mail and all new media platforms.- Executed strategies and visualization of data and insights, showcasing how marketing solutions drove both new ticket sales to events and retention of past customers or reactivation of lapsed ticket holders.

- Managed day to day operations for a team of developers and designers.- Prescribed digital strategies and solutions such as websites, social media, email marketing, paid marketing solutions to prospective clients.- Partnered with account executives both on pitches to prospective clients, but also participating in the delivery of proposals for upsells to active clientele.- Responsible for ensuring revenue targets were achieved within the division as well as expense budgets.

- Built and implemented the core ExactTarget branding, marketing materials, website.- Overseeing and implemented email marketing strategies for many large scale organizations such as Procter and Gamble, Home Depot, CareerBuilder.- Day to day management of the ExactTarget marketing position pertaining to email best practices and CAN- SPAM act.- Developed email best practices and maintained email analytics and performance reviews with top clients.- Leader of numerous email creative best practices sessions with clients, evolving knowledge and performance of their email marketing solutions.