Chad Polikov Email & Phone Number

Atlanta, Ga, Us

Marietta, Georgia

Young Chefs Academy offers cooking classes to children in a safe environment that encourages discovery and creativity. While learning food preparation skills is the main ingredient at YCA, each class adds a heap of kitchen safety, a scoop of etiquette, a handful of table setting, a pinch of menu planning, and laughter to taste!

Greater Atlanta Area

Greater Atlanta Area

• Website Director / General Manager for MDsearch.com.• Develop annual budgets and oversee all aspects of sales, marketing, and operations.• Supervise and support Sales Account Executives.• Work with offshore web development team to enhance website performance, add new functionality/products/services, and improve usability.• Directly handle all paid search (SEM/PPC) activities.• Leverage Google Analytics in order to analyze site traffic and maximize ad spending… Show more • Website Director / General Manager for MDsearch.com.• Develop annual budgets and oversee all aspects of sales, marketing, and operations.• Supervise and support Sales Account Executives.• Work with offshore web development team to enhance website performance, add new functionality/products/services, and improve usability.• Directly handle all paid search (SEM/PPC) activities.• Leverage Google Analytics in order to analyze site traffic and maximize ad spending ROI.• Partner with SEO agency/vendor to protect and grow search engine rankings and organic traffic.Key Accomplishments:• Exceeded net profit budget/goal (EBITDA) every year: 2011 (33% over budget); 2012 (59% over budget); 2013 (20% over budget); 2014 (6% over budget); 2015 Estimated/Actual (49% over budget).• Consistently grew company net profit (EBITDA) year over year: 2012 (+51%); 2013 (+265%); 2014 (+47%); 2015 Estimated/Actual (+39%).• Created, built, and launched successful eCommerce platform on MDsearch.com.• Earned President’s Club Vacation 3 years in a row (all eligible years). Show less

Greater Atlanta Area

• Consulted with Jackson Healthcare’s portfolio of business units to provide search engine marketing (SEM) strategies and online media solutions to attract customers and maximize profit. Meticulously stewarded client budgets and ensured data integrity to deliver highest ROI.• Created and managed Google Adwords and MSN/Bing/Yahoo paid search keyword campaigns (SEM/PPC) for eleven websites / business units.• Managed the development of landing pages and testing process to maximize… Show more • Consulted with Jackson Healthcare’s portfolio of business units to provide search engine marketing (SEM) strategies and online media solutions to attract customers and maximize profit. Meticulously stewarded client budgets and ensured data integrity to deliver highest ROI.• Created and managed Google Adwords and MSN/Bing/Yahoo paid search keyword campaigns (SEM/PPC) for eleven websites / business units.• Managed the development of landing pages and testing process to maximize conversion rates (A/B testing of content and offer variables).• Utilized Omniture SiteCatalyst / Searchcenter analytics tools to gain insight and optimize marketing efforts.• Achieved 20.4% conversion rate for Jackson Pharmacy Professionals during initial launch of SEM/PPC campaigns.• Increased MDsearch.com’s physician & client lead volume by 43% year-over-year (2009/2008), while lowering the cost-per-lead (CPL) by 24%. Show less

Greater Atlanta Area

• Display media planner / buyer and SEM specialist for Harrah’s Hotels Casinos.• Generated online hotel room bookings through the development and management of PPC (pay-per-click) keyword search engine campaigns and display media.• Delivered revenue and ROAS goals through testing and manipulation of campaign variables (bids, rankings, copy).• Increased monthly revenue by 1105% within nine months, while media spending increased only 603%.• Participated in various successful new… Show more • Display media planner / buyer and SEM specialist for Harrah’s Hotels Casinos.• Generated online hotel room bookings through the development and management of PPC (pay-per-click) keyword search engine campaigns and display media.• Delivered revenue and ROAS goals through testing and manipulation of campaign variables (bids, rankings, copy).• Increased monthly revenue by 1105% within nine months, while media spending increased only 603%.• Participated in various successful new business pitches. Show less

Greater Atlanta Area

• Interactive media recruitment specialist for the United States Air Force Reserve.• Developed interactive media plans to generate qualified candidates for the Air Force Reserve.• Utilized various interactive media forms including: banners/buttons, contextual/behavioral targeting and direct e-mail.• Negotiated and purchased interactive media by CPM (cost-per-thousand), PPC (pay-per-click), and CPL (cost-per-lead).

Greater Atlanta Area

• Primary research / data intelligence contact for the Autotrader.com sales force.• Armed local and national sales executives with crucial market insight/data to aid in the accomplishment of sales objectives (i.e. prospecting, overcoming objections, and converting “pitches” into sales).• Formulated opinions and identified sales opportunities through the generation and analysis of sales reports and through the usage of syndicated research (AdRelevance, NetRatings, Jupiter).• Managed… Show more • Primary research / data intelligence contact for the Autotrader.com sales force.• Armed local and national sales executives with crucial market insight/data to aid in the accomplishment of sales objectives (i.e. prospecting, overcoming objections, and converting “pitches” into sales).• Formulated opinions and identified sales opportunities through the generation and analysis of sales reports and through the usage of syndicated research (AdRelevance, NetRatings, Jupiter).• Managed relationship with Scarborough / Qualitap vendors, and maximized Autotrader.com’s investment by providing regular market updates and training to the sales force. Show less

Greater Atlanta Area

• Primary contact for the Atlanta Hawks, World Championship Wrestling, Phillips Arena, and Turner Network Sales marketing departments.• Counseled internal clients to formulate strategically sound media campaigns based on marketing objectives and budgets.• Delivered consumer-focused media plan with to promote season tickets and game day ticket sales.• Created and negotiated business-to-business media plans for Turner Network Sales.

Greater Omaha Area

• Strategic planner and buyer for Moog Automotive, Wagner Brake Products, & The Gates Rubber Co.