As the Creative Founder of 1331, I lead the vision and direction of our agency, bringing over a decade of experience in design, branding, and marketing to every project. My role involves overseeing all creative processes, from initial concept development to final execution, ensuring that our work not only meets but exceeds client expectations.I collaborate closely with our clients to understand their unique needs and goals, guiding them through the creative journey and delivering tailored solutions that resonate with their audience. My responsibilities include:- Creative Direction: Setting the creative vision and strategy for all projects, ensuring that our work aligns with clients’ brand identities and business objectives.- Client Relations: Building and maintaining strong relationships with clients, acting as a trusted advisor and partner throughout the creative process.- Project Oversight: Managing the entire creative process, from brainstorming and design to final delivery, ensuring quality and consistency in all our work.- Team Leadership: Leading a talented team of designers, developers, and marketers, fostering a collaborative and innovative work environment.- Business Development: Identifying new business opportunities, growing our client base, and expanding our service offerings to meet the evolving needs of our clients.At 1331, I’m passionate about pushing the boundaries of creativity and innovation, helping brands tell their stories in impactful and meaningful ways. My goal is to make 1331 a go-to partner for businesses seeking exceptional design and marketing solutions.

•Manage all creative projects from concept to completion to ensure successful in-house brand and international partner support•Work along side VP of Marketing and Branding to develop marketing strategies and translate them into clear creative direction•Lead and direct the creative staff in the production of all marketing collateral, sales assets and design strategies.•Ensure visual communication standards are met and follow brand guidelines to maintain clear, consistent marketing message across multiple platforms globally•Meet with or upper management to explain campaign strategies and solutions •Review work, troubleshoot and provide feedback to creative teams•Actively involved in hiring, training, and managing creative staff

• Collaborate with international and domestic brands to build and implement visual assets structure.• Provided customer management service for internal and external employees and partners regarding the acquisition of branded assists, advertisements and product designs.• Construct brand guidelines for multiple brands in over 6 languages to ensure consistency across an international market.• Spearhead creative development, design and prototype production of all, packaging, digital and print advertising for Coolcore and its other owned and operated brands.• Worked in conjunction with in-house domestic and international product development team to design and fine-tune final retail products before global launch.• Organize, script, shoot and edit advertisement commercials, as well as How-To, live reporting, technology and product testimonial videos.• Direct and edit all video and photo shoots to ensure messaging is portrayed in alignment with brand guidelines.• Develop creative briefs and marketing direction presentations for product design, production and market strategies for management and shareholders.• Lead concept planning, design, production and construction of brand event and trade show booth as well as lead operations of product and booth transportation from event to event to attract new business.• Provide up to date industry trends, market research and competitive analysis of similar brands in the cooling product space to identify opportunities to exceed trends.

• Responsible for design and layout of materials, including product production spec packs, marketing/sales materials and other designed digital and print collateral to support Coolcore.• Designed all product, branding and advertising for the initial launch of the Coolcore/ Dr. Cool and Doc Merrick wraps product lines. • Implemented and provided training of cloud based file system structure to streamline file sharing for both domestic and international partners.• Created company-wide cloud based project-tracking system to organize marketing goals and track progression towards those goals. • Worked with domestic production staff to ensure minimal waste of textile product while running wide format printer.• Performed routine maintenance and updating of wide format printers and calibration equipment.• Customized and developed process to streamline and decrease manufacturing time in the production warehouse day-to-day operations.• Collaborated with clients to develop customized advertisements and marketing collateral.• Conceived designs and consistently meet deadlines and requirements.• Effectively built, motivated and directed design and production teams to ensure communication is streamlined between all teams to complete projects on time. • Conceptualized advertisements for clients that were eye-catching and attracted new business.• Implemented graphic standards through style sheets for layout design projects.• Oversaw all aspects of concept, design and production of unique and eye catching portfolios.• Developed marketing tools, which significantly increased corporate revenue stream and increased client base.• Successfully coordinated graphic projects from concept through completion.• Created and conducted highly persuasive, high quality graphic projects that exceeded all expectations.• Expertly converted features to benefits to achieve client objectives.

• Provided motion graphics and animation to professional sports clients such as the AHL, MiLB and QMJHL.• Created storyboards, scripts and creative direction for storyline and mood of produced video productions.• Developed custom color adjustments, filters transitions and other assets to provide a professional quality video to the client.• Remained current with the industry standard by researching trends and equipment.• Shot, edited and mastered SD and HD footage to ensure a seamless transition from camera to camera.• Recorded and edited voice over as well as sound effects to create the best quality product for the client.• Led brainstorm meetings as well as provided creative direction briefs to better collect information about the look and feel of a video project.• Edited and organized professional photography images for models, schools and athletic teams.