Articulated and promoted Micro Focus outbound branding and messaging initiatives as Managing Editor of TechBeacon and the corporate blog site. OpenText acquired Micro Focus in February 2023.• Published 8-12 new articles per month. Revised business model to accommodate 20% budget cut for freelance writers and editors. • Created and maintained a Master Editorial Calendar in collaboration with Product Groups and other Micro Focus organizations to promote and amplify corporate campaigns, events, and themes.• Developed web site convergence plan to consolidate outbound communications platforms, increase time on page, improve Google PageRank scoring, and streamline navigation among three different sites in conjunction with corporate brand managers and CMS platform owners.• Vetted, edited, wrote, and promoted articles for TechBeacon.com, an online journal serving the Enterprise IT, Application Development & Testing, and Security software communities. • Vetted, edited, wrote, and promoted posts for the Micro Focus Corporate Blog Site, serving customers, prospects, and partners with information about the company's culture, values, innovations, and other successes.

Managed launch, campaign, promotion, and sales enablement responsibilities for portfolio of compliance archiving, supervision & surveillance, and eDiscovery platforms. Planned, created and delivered content to drive strategies that fuel global campaigns, go-to-market processes, demand generation, and customer retention activities for the Digital Safe compliance archiving, supervision & surveillance, and eDiscovery portfolio. Smarsh acquired the Digital Safe product organization from Micro Focus in February 2022.• Launched Digital Safe Foundations, a new compliance archiving and supervision product optimized for mid-sized organizations in highly regulated industries.• Launched Social Collaboration Archiving and Supervision Campaign to reassert the Digital Safe brand as a market leader and innovator in the compliance archiving and supervision market.• Launched new portfolio of Digital Safe Managed Service offerings.• Executed complete overhaul of Archiving and Risk Management web pages to reflect expanded portfolio and apply SEO to improve search engine ranking and organic search performance.

Responsible for creating and building Product and Solution Marketing functions, integrating Brand, Platform, and Vertical Market positioning and messaging strategies for this new SaaS subsidiary of EPC firm Black & Veatch.• Established the Atonix Digital brand as part of a Marketing team of six, building a robust, multi-product, multi-industry portfolio of promotional and lead-generation assets, and enabling a sales team to grow revenues over 320% between the first and second year.• Produced Messaging Platform Documents, documenting the business case for products and solutions, defining target vertical market, buyer/user challenges, product/solution value propositions, material benefits, qualifying questions, objection handling, and competitive positioning.• Built Buyer Persona Models per Industry Solution, featuring psychographic data, prospecting questions, and objection handling for key decision makers and influencers.• Designed and delivered Atonix Digital Intelligence Database with Black & Veatch CIO organization and CapGemini to preserve and index meeting notes, meeting transcripts, and other intelligence sources.• Developed Product and Solution Overview Videos, including for ASSET360 Monitoring & Diagnostics, Performance Analysis, Program Management, Investment Planning, and Risk Analysis.

Positioned and promoted Mimecast Cloud Archive SaaS product, a three-year leader in Gartner’s Enterprise Information Archiving Magic Quadrant.• Drove the successful launch of new Sync & Recover backup & recovery add-on product, exceeding revenue targets twofold in the first and second quarter post-launch through an aggressive campaign coordinating email promotion, sales training, social media, and paid search.• Directed an October 2017 global online rebranding event that achieved 106% of target registrations, 90% of target attendees, and generated 2,200 leads.

Grew account lists and share of wallet by formulating and executing marketing strategies to arm Sales, MSP partners, and SMBs through sales tools, Intronis-branded collateral, and partner-rebrandable collateral.• Steered corporate messaging and marketing for Barracuda Essentials cloud suite for Office 365; Barracuda appliance-based backup & recovery, ECHOplatform backup & recovery suite, ECHOshare file sync & share service, and a groundbreaking fixed-price, unlimited storage licensing model.

Start-up consulting venture to conduct custom research and analysis, develop marketing collateral, craft strategic messaging, and formulate go-to-market strategies.• Redesigned content strategy to help a global backup & recovery SaaS provider transition from its advertising-driven, consumer go-to-market origins to a lead-nurturing SMB solution provider. Launched a new content creation and marketing process for setting messaging priorities, scheduling deliverables, creating and editing collateral, and distributing it to customers and channel partners.• Authored original research, analysis reports, white papers, and trade press articles on technology topics ranging from wireless multimedia services to Enterprise Resource Planning (ERP) for Juniper Networks, Economist Intelligence Unit, KPMG International, Intercedent Asia and others.

Helped broaden Dell’s Enterprise Solutions Marketing scope beyond enterprise storage products to solution-specific configurations of server, storage and networking products.• Transitioned startup EqualLogic enterprise SAN storage into a new Dell product division as part of a team that integrated channel marketing and sales into the previously direct-exclusive sales model.• Armed sales, field marketing and channel partners through w ww.dellstorage.com, cross-product collateral portfolios, blogs, customer joint presentations and case studies.