Chad Robillard Email & Phone Number

Ottawa, On, Ca

Ottawa, Ontario, Canada

Ottawa, Ontario, Canada

- Planned, coordinated, and executed events, including thought leadership discussions, panel discussions, guest roundtables, and social mixers.- Successfully launched a brand new subsidiary of Keynote Group. Lead and executed the development of LYNX Recruitment’s brand messaging and positioning, website, copy and design of marketing collateral (pitch decks, proposals, summary of services), and LinkedIn account.- Built out marketing plan highlighting marketing goals, strategies, and budget. Presented monthly key findings to Keynote’s leadership team/vendors and collaborated with all stakeholders for forecasting.- Prepared, created, and distributed hundreds of pieces of content (graphics, short-form videos, podcasts, news articles) for Keynote’s social media platforms (LinkedIn, TikTok, Instagram, Facebook, and YouTube).- Utilized marketing automation software (Act-On) for the creation of email marketing campaigns, newsletter send outs, landing pages, and event invitations. - Leveraged CRM software (Salesforce), web content management system (WordPress), and web analytics (Google Analytics) to track visitor engagement, qualify leads, and convert. Used LinkedIn Sales Navigator for additional business development activities.- Responsible for copywriting all collateral/advertising materials including website content, blogs, news updates, newsletters, presentations, pitch decks, proposals, RFPs, internal templates, and more.- Designed, ordered, and distributed company promotional items (sponsorship banners, branded notebooks and pens), as well as company merchandise (business cards, retractable display banners, etc).

Ottawa, Ontario, Canada

MARKETING - Leveraged Adobe InDesign, Adobe Photoshop, MS PowerPoint, and Canva, to layout and design content (position profiles, shortlists, interview guides, and custom graphics).- Wrote, designed, and published blog posts for the distribution across social media channels, company website, and newsletters. Optimized for Search Engine Optimization (SEO) and backlinks.- Crafted and published new job postings onto the company’s “Opportunities” page via WordPress.- Prepared, drafted, and published social media posts highlighting company events, news, team member milestones, job opportunities, community involvement, and awards.------EXECUTIVE SEARCH & RECRUITMENT/HEADHUNTING- Identified, sourced, and recruited top-level executives (Directors, VPs, C-Suite) for various industries/positions.- Led stakeholder consultations to determine the scope and parameters of each role. Acted as a trusted advisor by providing clients with valuable talent market analysis and guidance.- Wrote, edited, and published position profiles, LinkedIn job ads, and Keynote website job ads.- Utilized direct sourcing (LinkedIn Recruiter), networking events, and social media to identify and engage with potential candidates.- Updated LinkedIn Recruiter projects and company ATS with relevant candidate information and company insights.- Conducted phone screens and face-to-face in-depth interviews to evaluate candidates’ qualifications, cultural fit, and potential for long-term success within client organizations.- Presented shortlists of the top candidates to client stakeholders and board members by highlighting candidate qualifications, strengths, weaknesses, fit, and compensation expectations.- Performed reference checks, background checks, and psychometric assessments (Hogan and DiSC) for selected candidates.

Ottawa, Ontario, Canada

Ottawa, Canada Area

- Managed a client base of 20 companies, including 3 Fortune 500 companies, with over $800,000 in annual contract revenue- Performed client media monitoring and analysis by utilizing Critical Mention software to assist in identifying possible client threats and presented key findings- Provided extensive and personalized client consultations to develop and operate compliance programs to navigate international regulatory environments- Communicated complex policy and regulatory framework to a variety of audiences and stakeholders via telephone, email, and virtual meetings- Planned, coordinated, and ran regular client meetings on a weekly, bi-weekly, and monthly basis, while continuously updating Salesforce and Zendesk with relevant client information- Established and evaluated program direction and risk assessment with clients, ensuring all conversations were digitally recorded and meeting minutes were transcribed - Developed and delivered client portfolio program updates and data integrity reviews for senior management daily- Ensured clients were proficiently trained on relevant suite of Assent software products

Toronto, Ontario, Canada

- Anticipated customer needs and provided knowledge on product features- Developed the understanding of systems to process transactions, merchandise transfers, and order fulfillment- Assessed and analyzed key metrics and performance indicators such as conversion rates and departmental sales goals on a weekly, monthly, and quarterly basis- Exceeded personal customer relationship management, units per transaction, and sales targets/goals (Within the Top 40 Lacoste Sales Associates in North America- May 2018)

Toronto, Canada Area

- Developed and implemented online marketing campaigns for the distribution of social media content across various platforms (Twitter, Facebook, Instagram, LinkedIn, etc.)- Developed and managed company Instagram account, organically acquiring 510+ followers within six months of account activation- Created and scheduled 70+ social media posts, including 25+ original content pieces incorporating photography and videography using Adobe Photoshop, Canva, and DaVinci Resolve video editing software- Filmed and edited multiple customer testimonials highlighting the value of the services provided- Utilized marketing automation tools and social media analytics tools (HubSpot) to track and analyze consumer engagement (impressions, reach, engagement rates, referrals, and conversions)- Assisted the marketing team with the development and delivery of 6 email campaigns, 6 landing pages, and 6 call-to-action buttons and participated in the researching and initiation of A/B testing- Planned and ran 6 promotional advertisement campaigns on Facebook and Instagram - Monitored the online presence of the company’s brand, and engaged with users daily to strengthen consumer relationships by responding to direct messages and comments as required- Managed and updated company database and customer relationship management system (HubSpot) as required

Ottawa, Canada Area

- Instructed and led 75+ clinics as on-ice instructor for Ottawa Senators Hockey Programs; accountable for overseeing counsellors and 60+ camp participants on a weekly basis- Developed practice plans and proposed alternative business strategies to management- Ensured that programs were effectively executed and that programs met and exceeded client standards- Coordinated the delegation of responsibilities to camp counsellors; ensuring coworkers had full understanding of assigned tasks- Involved in proactive error-detection and correction of all participants to enhance skills

Ottawa, Canada Area

- Assessed customer needs and provided expert advice and assistance daily - Presented and demonstrated products highlighting features and suggested complimentary products- Created customer invoices and verified that correct products were provided- Quoted projects, followed up on leads and closed sales- Promoted add on sales, product benefits and services to achieve monthly sales targets- Informed customers of current promotions and financing options (RONA Advantage Card/Air Miles)- Supported and developed the marketing of products in department such as: display of merchandise, visual presentation and labelling on a weekly basis

Ottawa, Canada Area

Ottawa, Canada Area

Ontario College Graduate Certificate (Postgraduate), Strategic Relationship Marketing, Dean'S Honour List

Relevant Courses: - Computer Applications for Database Marketing - Marketing Management - Database Marketing Strategies - Applied Business.

Bachelor Of Arts - Ba, Communications

Diploma O.S.S.D.