Manage all video, photography, web stories, and social media marketing efforts for Rockhurst University.

(Previous coaching roles since 2006 with Kansas City Scott Gallagher, Kansas Elite Soccer Club and Kansas Rush Soccer Club. Elite merged with KCSG, then KCSG rebranded to UKC.)Responsible for five teams as head coach.Communicate with players, parents, and team manager on off-field logistics and events. Recruit players into the club for the purpose of club growth and brand expansion.

Credentialed online media service covering the amateur and professional prospects of the National Hockey League's Tampa Bay Lightning.Used social media presence to open doors for official content partnerships with the Lightning, Lightning Radio, ESPN Florida, etc.Wrote and recorded 100 episodes of The Bolt Prospects Podcast, which was picked up and run regularly by the Tampa Bay Lightning on Lightning Radio.Participated in radio interviews around North America on behalf of Bolt Prospects.Interviewed players, coaches, staff, etc. to gain insights for articles and content for podcasts.Fan/reader interaction via email, social media.

Successfully established, grew (2 to 10), and directed talented communications team and internal marketing agency to lead and monitor corporate communications and marketing projects.
Researched, designed, and implemented new, comprehensive communications procedures to ensure clear, concise, consistent, and coordinated branding, messaging, marketing, and corporate communications. 
Shaped, managed, and finalized all strategic marketing and corporate communications (B2B, B2C).
Guided overhaul of organization's web presence to consolidate resources and streamline information. CMS experience includes Drupal, Joomla, WordPress, and HTML.Led development of new intranet and internal communications design and strategy. 
Served as lead copywriter and/or senior editor for all content (PPT, websites, news, email campaigns, PR, statements, social media, video, fundraising, and marketing pieces) for corporate communications and strategic marketing and promotional use.
Oversaw tracking, analytics, and engagement statistics for corporate communications. Generated enterprise partnerships among shared services to maximize project input and reduce external spending.
Created corporate social media strategy, brand guidelines, and facilitated update of custom style book. 
Directed corporate news and social media at major events.

Performed, then supervised all facets of news and story development for the weekly e-publication NCN News, including writing, curating, researching, editing, proofreading, publishing, distributing, and analytics. Took a 600-subscriber newsletter and built it to be the premier digital communication piece for the organization with 20,000-plus weekly readers. Maintained open and click-through rates well above industry average (B2B, B2C). Created and managed social media presence for NCN News, then later strategically implemented it into main corporate accounts.Served as lead journalist for major corporate events.

Edited curriculum for children's workers.Wrote, edited, and distributed marketing pieces.Scriptwriting and on-screen talent for video resources.

Led a group of talented actors and educators who performed works from Lillenas Drama for marketing and training purposes.Taught classes at conferences across North America on implementing drama into ministry, acting, directing, and scriptwriting.