Chad Specter Email & Phone Number

• Founding member and manager of Lightway Ventures. Focus supports multiple industries with strategic transformation and identifying and capitalizing on growth and expansion opportunities.Current focuses:
• Hospitality and Gaming
• Live Sports
• Oil and Gas
• Real Estate and REITs
• Technology development

Brooklyn, New York, US

Create and branding agency. Clients: Audible, Bose, Showtime, CBS, NBC, Nike, Pepsi, Coca Cola, Frito Lay, Pfizer.* Strategic Brand Development* Creative Media Production* Experiential Marketing* Technology Solutions* Consultation and Advisory* Creative Direction* Video Production and Editorial* Motion Design and Animation

Newark, NJ, US

• Designed and executed an expansive strategy for enhancing content rights, notably with Pottermore for the Harry Potter series.
• Originated and deployed "Mic Check," a digital campaign that attracted 500k interactions in 3 months, and the launch campaign for"Breakthrough," a original podcast series garnering over 1 million listeners.

Framingham, Massachusetts, US

• Produced a digital series showcasing partnerships with prominent musicians and athletes, yielding an 18% lift in audience engagement.
• Spearheaded "Turn The Dial," a series pairing female musicians with emerging artists, which enhanced Bose's brand affinity in the music industry.

Newark, NJ, US

• Spearheaded a rebranding initiative for Audible, boosting brand recognition by 22.5%.
• Pioneered the Harry Potter brand renewal in partnership with Pottermore, achieving a 13% growth in annual user engagement.
• Devised and introduced the “Alexa on Audible” function, enhancing user interaction and app features.
• Completed new strategy for Audible’s social media brand, including audit of existing channels and development of a social media playbook. Redefined the video strategy for YouTube. Resulting in a 200% increase in.

New York City, US

• Authored the original brand style guide and strategy for Discovery+, establishing the visual cornerstone of the brand.

Newark, NJ, US

• Lead the team that designed the strategy for Audible’s collaborator branding and outreach efforts, focused on getting celebrity authors, creators, and media companies to commit to audio first production. Resulted in.

New York City, NY, US

• Crafted pivotal brand and visual identities for NBC Sky News shaping their initial market impressions and long-term brand positioning.

New York, NY, US

• Led the Showtime sports production team, winning an Emmy for “Game of Honor” and elevating the visual storytelling for marquee boxing events, including Mayweather fights, which saw record-breaking PPV sales.
• Strategy for the rebrand and launch of The Movie Channel and the rebranding efforts for The Smithsonian Channel.
• Social strategy for Showtime’s second screen app, Sho Sync, along with direction of PR video content and animations, which contributed to a 110% increase in app downloads.
• Design of the award-winning launch campaign for Billions, including the full out-of-home strategy, with over 500k impressions in the first week.
• Worked on over 100 TV series including Homeland and Penny Dreadful.

New York, US

• Created custom social media management platform (Clients – Mattel, Estée Lauder)
• Over 55,000,000 unique visitors to client social pages
• Over $2 million in platform sales
• Directed art production for platform plus localization to over 10 countries

New York, NY, US

• Innovated in-house 3D production capabilities.
• Led a creative team focused on network branding and promotions.

New York City, NY, US

Beaverton, OR, US

• Created globally recognized Joga Bonito campaign for the World Cup.

New York, NY, US

• Lead post-production director on a variety of Pfizer consumer brands
• Liaison between in-house production dept. and accounts teams

• Lead producer for on-location multimedia, key clients: Lladro and NEC
• Landed over $500k in additional project sales from client companies