Jack Welch once said, “The moment the rate of change outside an organization exceeds the rate of change within, the end is near.”In his 20 years as CEO of General Electric, Welch tenured an increase in the company’s value of more than 4,000 percent. He did this not by shunning change, but by welcoming it and using it to educate a wider audience.Think of the alternative and a company like Kodak. Instead of zooming in on why they existed, they chose to frame themselves by what they did. In short, a company known for preserving memories was left behind because they were so hell bent on how those memories were preserved. Instead of listening to what people wanted, they tried to dictate it. Instead of embracing technology and the new opportunities it provides, they rebuked it.This can be true for foodservice equipment and food supply companies, as well, particularly as it relates to sales and marketing. Will there be manufacturers so entrenched in the current process of how they generate leads and new sales that they fail to actually sell and generate as many leads as they could? Not if inbound marketers have anything to say about it.Today, people go to the web to find answers to their problems, to read reviews of products, to get advice on what, when, and where to make a purchase. They’re consuming digital information that affects their buying patterns, information that someone is creating. Shouldn’t it be you?By attracting new visitors to your website with valuable information, converting that traffic into new leads with innovative software, nurturing and closing those leads into new customers, and then delighting the heck out of the customers you have, only then will you use technology to its fullest potential.Change is going to happen, whether we like it or not. And as Charles Darwin observed, it isn’t the strongest or most intelligent that survive. It’s the ones who are most adaptable to change. TMC Digital Media is here to help your company change.

➢ I provide copywriting solutions and content services including taglines and slogans, websites and landing pages, SEO, direct mail and email campaigns, advertisements, newsletters, brochures, press releases, corporate bios, white papers, case studies, product packaging, internal communications, and more to a client base spread across the country.CLIENTS INCLUDE:ABCNEWS, New York, NYAltamira Specialty Foods, Denver, COCarePilot, Denver, COCDR Maguire, Boston, MAComprehensive Anesthesia, New York, NYComprehensive Healthcare, New York, NYCorbis, New York, NYCreative Visions, Denver, COCurry N Kebob, Boulder, COEnergy Central, Denver, COGadgitKids, Largo, FLGlobal Site Secrets, Denver, COGradient Psychotherapy, Boulder, COInstitute of International Bankers, New York, NYJohn Wiley & Sons, Hoboken, NJJohns Manville, Denver, COLane & Associates, Lone Tree, COMetric Engineering, Miami, FLMiami Neuroscience Center, Miami, FLMinMon Minute Monitoring (Formerly), New York, NYMusic Arson, Colorado Springs, COMyron D. Goldberg, MD, New York, NYNational Physical Therapy, Chicago, ILNew York University, New York, NYP3 Solutions, LLC, Boca Raton, FLPearl Street Steak Room (Formerly), Boulder, COPioneer Drama Service, Englewood, COPugs Gear, Lindon, UTQeH2, Castle Rock, CORevenue River, Castle Rock, COSekani, Inc. (Formerly), New York, NYShanahan’s Steakhouse, Denver, COSitters4Charities, Aliso Viejo, CASterling-Rice Group, Boulder, COStonewall Unzipped on A.M. 1430 (Formerly), Gainesville, FLSundstrom, Friedman & Fumero, LLP, Boca Raton, FLTMC Digital Media, St. Petersburg, FLTodd Reed Fine Jewelry, Boulder, COTurner Law Firm, Pacific Palisades, CAWeichert Realty, St. Petersburg, FLPRO BONO: Global Therapy Exchange (Boulder, CO); Veterans Helping Veterans Now (Boulder, CO)

➢ Managed and directed content creation, direct mail and email campaigns, tagline, website copy, proposals, fliers, postcards, event coordination, promotions, and voicemail scripts as the contract-based director of marketing

➢ Research, website copy, and tagline for the sales division of ABCNEWS

➢ Product descriptions for company catalog and website, monthly internal newsletters, CD-ROM scripting, product packaging, direct mail

➢ Managed five-member editorial staff for the largest circulation newspaper in America’s sixth fastest-growing county➢ Wrote 120 stories with over 60 front-page articles on feature, news, travel, sports, and editorial topics➢ Accountable for the planning and layout of all stories, columns, briefs, and photographs➢ Trained all incoming staff writers and collaborated with advertising sector to ensure editorial and visual consistency prior to print➢ Established and maintained relationships with city, county, state, and national officials to create avenues of information necessary for informative articles