Vice President & Chief Marketing Officer, Board Of Directors, Principal
Matthews, Nc, Us
Responsible for the development of the annual strategic plan, sales goals/objectives, targets, and market penetration strategies. Responsible for Sales, Marketing and P&L for manufacturer’s representative founded in 1940. Assisted in the development of the corporate Vision, Mission, Values and Strategic Goals for industry leading product delivery to the municipal, industrial, commercial HVAC and commercial fire protection markets. Supervise, manage, train and coach 16 employees in four diverse business units. Brand development, marketing, advertising, contract negotiations. Strategic B2B and market pricing campaign development and execution. Negotiate all corporate contracts with over 25 principals, including Pentair, Siemens, Eaton, Deublin, Cornell, ITT, SSI, Sulzer. Responsible for retention and growth of principal portfolio.Exceeded strategic sales and revenue targets through domestic and international salesResearched, targeted, and implemented channel sales strategies (direct sales, contract representatives, distributors)Supervised, managed, and trained 16 employees responsible in four diverse business units, amassing record annual sales by utilizing sophisticated metricsDirected ongoing sales training, time, and territory management of Engineered SalespeoplePioneered MECO Marketing to integrate traditional and online content including, but not limited to newsletter, website, social media, direct mail, and print collateralNegotiated all corporate contracts with over 25 principalsResearched, targeted, and directed principal turnover of greater than 50% to increase sales and profits. Responsible for new product developmentOutcomes:Led sales growth of over 70% Targeted niche market customers and implemented LinkedIn and website strategies that led to $1M in capital equipment sales growth with no staff additions