Chadwick O'Connell Email & Phone Number

Durham, North Carolina, United States

• Owner of company intranet platform that has experienced 41% growth in traffic. Leader of platform design and implementation of new features. Led shift in internal communication channel strategy to be heavily digital focused. Launched intranet on mobile through M365 Teams application. • Strategic advisor for internal digital company communication. Created new digital communication channels and strategies to reach employees where they are. • Implemented cloud based digital signage platform (Appspace) to publish internal marketing material across company campuses.• Owner of all internal video production which includes storyboard creation, scripting, filming, editing and postproduction.• Extensive experience supporting the C-Suite internal communications.• Owner of internal communication corporate content calendar.• Composed articles profiling internal company updates, employee stories and C-suite features. • Produce monthly digital and print internal newsletter.• Ragan award for COVID-19 communication and engagement campaign

Raleigh-Durham, North Carolina Area

Promoted to new role with the organization in which I was responsible for the employee experience in every step of employee lifecycle on a global scale. Built position responsibilities as this was new to the organization. • Created talent marketing strategies to deliver new EVP messaging on changing company culture and business strategy to targeted pipeline on a global scale• Responsible for leading re-design of external career web presence ensuring consistency across all platforms – Strategic partner with marketing function to implement all new copy and design creations to achieve filling talent gaps• Launched first organizational engagement survey to gain actionable data on employee sentiment and created action plans with General Manager and HR Business Partner of each business unit in acting on results• Worked with the CEO on a global recognition program for outstanding work in the organization• Built new HR Intranet site built in SharePoint Modern while responsible for all copywriting and editing• Created monthly digital and print internal newsletter focused on highlighting employee achievement• Organized and deployed various employee programs across organization with a heavy focus on driving down turnover • Re-designed onboarding program to be globally consistent and to provide first class experience for new employees• Led change management for HR Transformation through creating campaigns using video, posters, internal TV ads to prepare workforce for a new way to work with HR• Oversaw cultural change activity that raised our Glassdoor metric from a 2.2 to a 3.2 through data driven cultural enhancements

Raleigh-Durham, North Carolina Area

In charge of establishing CREE recruiting marketing strategies with a comprehensive plan to introduce potential candidates to CREE, provide information about company culture, and to utilize social media as another means of sourcing for candidates. • Full cycle recruiting experience working an average of 20 open positions with an average time to fill of 30 days in a high tech niche market. Experience with hiring events, career fairs, and information sessions.• Utilized Linkedin talent solutions as one of many sources to seek out qualified candidates. Extensive experience sourcing utilizing Boolean search.• Developed competitive analysis and insights on competitors in the semiconductor and lighting market. This work was critical to securing niche silicon carbide experienced scientists and engineers. • Leading team in creation of EVP with zero budget. Doing so with gathering internal data and creating marketing strategies on selling the EVP both internally and externally. • Spearheaded talent branding campaign, and a referral program campaign.• Outside the box thinker who has implemented ideas such as employee spotlight videos and other multimedia related projects.

Experience in full cycle recruiting in fast, ambiguous work environment. Provider of superior customer service to internal customers and an efficient time to fill metric. In charge of establishing CREE Recruiting social media campaign strategies with a comprehensive plan to fulfill main goals of introducing potential candidates to CREE, provide information about company culture, and to utilize social media as another means of sourcing for candidates. Main focus has been to strategically publish content and increase exposure via Twitter. Also in charge of our content calendar to organize strategic posts. Goals are to increase follower numbers and our total reach on as many social outlets as possible. (Facebook, Twitter, LinkedIn, YouTube, etc.) Experience with utilizing international social media sites to connect with potential candidates outside of the United States. - Outside the box recruiting and creative sourcing for qualified candidates with goal of reducing time to fill across all open positions at CREE. - Average 33 days time to fill with an average of 20 openings at one time. - Spearheaded a change to an antiquated New Hire Orientation program. Also involved as a project lead on talent branding campaign, and a referral program. - Experience with iCIMS ATS software.

In charge of assisting in marketing efforts with a special focus on marketing communications. Took responsibility for the social media accounts and created strategically organized plan to increase followers on two major outlets (Facebook/Twitter). Events we marketed included Pre-V tournament, Reverse Raffle/Pairings Party, V Gala, and Golf Classic. More than doubled traffic to social media websites which enabled a broader reach to target potential donors/companiesComposed various public relations documents (press releases, newsletters, articles, email marketing)Assisted in soliciting sponsors, and conducted various projects with budgets

Earned B.S. Degrees in Business Administration and Sport Management

Composed and produced an average of two sports articles a week that were published in the student newspaper

Increased processing of visitors by having proficient knowledge of point of sale systemCommunicated and addressed visitor concerns and complaintsProvided information on NC State and communicated directions to visitors on campus

• Created marketing collateral (email blasts, newsletters, etc.)• Supervised and worked alongside ticket operations, concessions, and promotions staff• Created and implemented in-game promotions and worked directly with sponsors • Served as in-game host each home game in front of thousands of fans

Learned about the financial planing industry through internship experienceCreated spreadsheets with Excel containing lists of potential clients Created an intern project for future client recruitment

B.S, Business Administration; Marketing

B.S, Sport Management; Marketing Management/Marketing Research

Article Composition Public Speaking Integrated Marketing Communications