Chad Willis Email and Phone Number
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Consumer and brand marketing professional with a demonstrated track record of accomplishments in messaging, digital marketing, event marketing, social media strategy, e-commerce optimization, and lead generation across a 20+ year career. Utilizes a data-driven mentality to analyze and leverage business insights into actionable marketing strategies and campaigns, creating greater customer engagement, brand and product awareness, and revenue growth.Accomplishments:• Established a new, three-person Marketing & E-Commerce department from scratch, developing marketing planning, brand strategies, KPI, budgeting, forecasts, and analytics for a 30-year-old company.• Identified the need for an improved e-commerce platform, performed diligence on multiple SaaS options, worked with the developer team to optimize the website, and established digital marketing and Google AdWords strategies that resulted in an online revenue increase from $932k to $1.46M in the first year.• Created and directed brand ambassador program for Sprint’s sponsorship of NASCAR that resulted in 1.49M followers on social media, an annual average of 400 media interviews and public appearances, and 5,200 clicks per year to Sprint sales portals.Strengths:Brand Management • Brand Messaging • B2C & B2B Marketing • Product Marketing • Sponsorship Strategy • Marketing Activation • E-Commerce • Social Media Strategy • Content Strategy • Email Marketing • Lead Generation • Customer Experience • Team Leadership • Account Management • Partnership Management • Project Management • Market Research & Analysis • Data Analytics • Budgeting • Sales • Strategic Communications • Corporate Communications • Public Relations • Media Relations • Writing • Editing • Public Speaking
North Carolina Motorsports Association
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North Carolina Motorsports AssociationMooresville, Nc, Us
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Marketing DirectorPierson Wireless Jun 2021 - PresentCharlotte, North Carolina, UsLead, develop, and execute marketing, brand, and communications strategies for Pierson Wireless, an industry-leading telecommunication systems integrator specializing in commercial consumer cellular enhancement (DAS, small cells), private data networks (5G, 4G, CBRS), public safety communications systems, and wireless network monitoring to customers in a variety of industries, notably commercial real estate, education, agriculture, manufacturing, government, transportation, sports, entertainment, and communities.Pierson Wireless is committed to excellence, innovation, and a service philosophy that delivers a customer-first approach centered on communication and collaboration. We call it The Pierson Wireless Advantage. You’ll call it the best customer experience in telecommunications, and it includes:• Industry-leading expertise• Unparalleled professionalism• Tailored, turnkey solutions• Quality execution• Clarity through customer education • Clear and consistent communication• Cost-effective outcomes• Actions that reflect our core values of Honesty, Integrity, Loyalty, and TrustOur employees have over six centuries of combined experience with Pierson Wireless. It’s the expertise that built our reputation as one of the industry’s most dependable design, engineering, and contracting telecommunications firms in the United States. With office locations across the country, and operations centers in Omaha (HQ), Charlotte, and Minneapolis, Pierson Wireless is strategically positioned to support a national roster of clients with our solutions, including:• Consultation & Education• Site Assessment• Design & Engineering• Procurement• Implementation• Activation & Optimization• Troubleshooting• Monitoring & Maintenance• Upgrades & Technology Evolution Design and Implementation
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General Manager & Vice President, MarketingRacing Electronics Jun 2017 - Mar 2021Concord, North Carolina, Us• Identified the need for an improved e-commerce experience, standing up a new Shopify platform that resulted in an online revenue increase from $932k to $1.46M in the first year.• Grew marketing database from 78,000 to 118,000 (+51%) leveraging both digital and intercept-based lead generation methods.• Coordinated market research to identify opportunities for increased penetration and growth, resulting in a 17% growth of share in a key consumer category.• Provided thought leadership and best practices for the development of company-wide plans and budgets, resulting in a $2 million reduction in field sales operating expenses.• Championed the redesign of the company’s 30-year-old logo to a clearer, modern position.• Led development of Racing Electronics' first national television advertisement, which aired on NBC and NBC Sports broadcasts.• Built promotional strategies based on a strong understanding of customer value, economic influences, and competitor activity that advanced the company’s market position.• Led cross-functional teams to develop product launches, outline growth opportunities, and design marketing strategies across multiple channels.• Managed and developed three direct reports to increase expertise, reinforce culture, and drive departmental performance. -
Marketing DirectorRacing Electronics Jan 2017 - May 2017Concord, North Carolina, Us• Established a new Marketing & E-Commerce department from scratch, developing the marketing plan, KPI, budgeting, forecasts, and analytics for a 30-year-old company.• Restructured company’s social media marketing strategy on Facebook, Twitter, Instagram, and YouTube, growing follower base by 19% within the first year.• Leveraged research to generate insights into customer needs and expectations to identify new policies and strategies to increase customer satisfaction, resulting in a +5 growth in Net Promoter Score.• Collaborated with cross-functional teams to identify opportunities for growth, resulting in the creation of a new mobile retail store generating an incremental $750,000 in sales.• Established annual marketing calendar to drive sales and increase brand awareness while serving as an enterprise-wide integrator.• Led creative development for videos, presentations, and collateral positioned to enhance business development and sales processes.• Developed copy for all media releases, advertisements, video scripts, and collateral.• Managed two direct reports and a $400,000 marketing budget.
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Senior Manager, Brand MarketingSprint 2004 - 2016Overland Park, Kansas, Us• Led B2C brand marketing program with annual budget responsibilities of $18 million.• Created and directed brand ambassador program for Sprint’s sponsorship of NASCAR that resulted in 1.49M followers on social media, an annual average of 400 media interviews and public appearances, and 5,200 online visits per year to Sprint e-commerce sites. • Developed an at-event telecommunications retail program, which surpassed the two-year sales target by 45% and regularly outperformed local store sales.• Partnership marketing responsibility including ROI measurement, market research, and new opportunity analysis for contractual agreements totaling $149 million over 12 years.• Drove strategic development and optimized operations of 14,400-square-foot experiential marketing display that engaged an average of 538,000 visitors at 38 events per year.• Developed lead generation programs that collected 409,294 unique email addresses.• Shaped brand visibility programs creating $70 million of broadcast exposure value annually.• Maintained company’s brand roadmap, established messaging and communications to reinforce positioning, and served as an overall ambassador for the brand.• Collaborated with all levels of senior leadership to support key business priorities. • Managed one direct report and a 10-person agency team. -
Account Director - Marketing StrategyOctagon 2003 - 2004Stamford, Connecticut, UsGlobal sports, entertainment, lifestyle marketing and talent representation agency of Interpublic Group, with 60+ offices across 6 continents.Hired to lead team responsible for crafting the brand activation strategy for client’s inaugural season as entitlement sponsor of NASCAR’s largest national division, the NEXTEL Cup Series. • Evaluated analytics and developed strategies to best leverage marketing investments and assets for maximum return.• Created budget forecast and monthly reconciliation for client's sponsorship programs.• Delivered marketing scorecard and analysis to client.• Led conversion of all outgoing sponsor assets to client's brands, ensuring contractual compliance and maximum sponsorship presence at 23 venues.• Managed team of five direct reports and 10 contract employees. -
Assistant Manager - Marketing OperationsReynolds American, Inc. 2003 - 2003UsSports Marketing Enterprises is the in-house sports and lifestyle marketing agency of R.J. Reynolds Tobacco Company.• Negotiated favorable brand signage placement with venue management, increasing overall sponsorship presence. • Led development of brand-specific creative content for in-venue screens. • Developed strategy for NASCAR Winston Cup Series Awards Ceremony and Championship celebration -
Assistant Manager - Marketing CommunicationsReynolds American Inc. 1998 - 2002Us• Developed and implemented media relations strategy for company’s sponsorship of four professional athletes competing in NASCAR and NHRA. • Tournament Media Director for company-sponsored PGA Champion's Tour events in 2001 and 2002, creating and executing communications strategy and collaborating with league’s communications executives. • Wrote and edited NASCAR Winston Cup Series media guide. • Department’s lead writer and copy editor for all press releases, scripts and marketing collateral.
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Sports JournalistThe Lynchburg News & Advance 1997 - 1998Beat writer for publication’s NASCAR and Liberty University coverage at a daily newspaper with a circulation of 43K serving Lynchburg, VA and the surrounding communities.
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Sports JournalistThe Roanoke Times 1995 - 1997Roanoke, Va, UsServed as beat writer and columnist for publication’s coverage of New River Valley Speedway and high school sports at a daily newspaper with a circulation of 114K serving Roanoke, VA and the surrounding communities.
Chad Willis Skills
Chad Willis Education Details
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Virginia TechGeneral
Frequently Asked Questions about Chad Willis
What company does Chad Willis work for?
Chad Willis works for North Carolina Motorsports Association
What is Chad Willis's role at the current company?
Chad Willis's current role is Director of Marketing at Pierson Wireless |Marketing | Communications | Business Development.
What is Chad Willis's email address?
Chad Willis's email address is cw****@****ics.com
What is Chad Willis's direct phone number?
Chad Willis's direct phone number is +170430*****
What schools did Chad Willis attend?
Chad Willis attended Virginia Tech.
What are some of Chad Willis's interests?
Chad Willis has interest in Football, All Forms Of Exercise, Social Media, Reading, Golf, Children, Education, Environment, Baseball, Science And Technology.
What skills is Chad Willis known for?
Chad Willis has skills like Social Media, Social Media Marketing, Marketing Strategy, Marketing Communications, Event Management, Sponsorship, Program Management, Account Management, Marketing, Contract Negotiation, Advertising, Sports Marketing.
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