Chad Willis Email & Phone Number

Mooresville, NC, US

Charlotte, North Carolina, US

• Lead, develop, and execute marketing, brand, and communications strategies for Pierson Wireless, an industry-leading telecommunication systems integrator specializing in commercial consumer cellular enhancement (DAS.
• Industry-leading expertise
• Unparalleled professionalism
• Tailored, turnkey solutions
• Quality execution
• Clarity through customer education

Concord, North Carolina, US

• Identified the need for an improved e-commerce experience, standing up a new Shopify platform that resulted in an online revenue increase from $932k to $1.46M in the first year.
• Grew marketing database from 78,000 to 118,000 (+51%) leveraging both digital and intercept-based lead generation methods.
• Coordinated market research to identify opportunities for increased penetration and growth, resulting in a 17% growth of share in a key consumer category.
• Provided thought leadership and best practices for the development of company-wide plans and budgets, resulting in a $2 million reduction in field sales operating expenses.
• Championed the redesign of the company’s 30-year-old logo to a clearer, modern position.
• Led development of Racing Electronics' first national television advertisement, which aired on NBC and NBC Sports broadcasts.

Concord, North Carolina, US

• Established a new Marketing & E-Commerce department from scratch, developing the marketing plan, KPI, budgeting, forecasts, and analytics for a 30-year-old company.
• Restructured company’s social media marketing strategy on Facebook, Twitter, Instagram, and YouTube, growing follower base by 19% within the first year.
• Leveraged research to generate insights into customer needs and expectations to identify new policies and strategies to increase customer satisfaction, resulting in a +5 growth in Net Promoter Score.
• Collaborated with cross-functional teams to identify opportunities for growth, resulting in the creation of a new mobile retail store generating an incremental $750,000 in sales.
• Established annual marketing calendar to drive sales and increase brand awareness while serving as an enterprise-wide integrator.
• Led creative development for videos, presentations, and collateral positioned to enhance business development and sales processes.

Overland Park, Kansas, US

• Led B2C brand marketing program with annual budget responsibilities of $18 million.
• Created and directed brand ambassador program for Sprint’s sponsorship of NASCAR that resulted in 1.49M followers on social media, an annual average of 400 media interviews and public appearances, and 5,200 online.
• Developed an at-event telecommunications retail program, which surpassed the two-year sales target by 45% and regularly outperformed local store sales.
• Partnership marketing responsibility including ROI measurement, market research, and new opportunity analysis for contractual agreements totaling $149 million over 12 years.
• Drove strategic development and optimized operations of 14,400-square-foot experiential marketing display that engaged an average of 538,000 visitors at 38 events per year.
• Developed lead generation programs that collected 409,294 unique email addresses.

Stamford, Connecticut, US

• Global sports, entertainment, lifestyle marketing and talent representation agency of Interpublic Group, with 60+ offices across 6 continents.Hired to lead team responsible for crafting the brand activation strategy.
• Evaluated analytics and developed strategies to best leverage marketing investments and assets for maximum return.
• Created budget forecast and monthly reconciliation for client's sponsorship programs.
• Delivered marketing scorecard and analysis to client.
• Led conversion of all outgoing sponsor assets to client's brands, ensuring contractual compliance and maximum sponsorship presence at 23 venues.
• Managed team of five direct reports and 10 contract employees.

US

• Sports Marketing Enterprises is the in-house sports and lifestyle marketing agency of R.J. Reynolds Tobacco Company.
• Negotiated favorable brand signage placement with venue management, increasing overall sponsorship presence.
• Led development of brand-specific creative content for in-venue screens.
• Developed strategy for NASCAR Winston Cup Series Awards Ceremony and Championship celebration

US

• Developed and implemented media relations strategy for company’s sponsorship of four professional athletes competing in NASCAR and NHRA.
• Tournament Media Director for company-sponsored PGA Champion's Tour events in 2001 and 2002, creating and executing communications strategy and collaborating with league’s communications executives.
• Wrote and edited NASCAR Winston Cup Series media guide.
• Department’s lead writer and copy editor for all press releases, scripts and marketing collateral.

Beat writer for publication’s NASCAR and Liberty University coverage at a daily newspaper with a circulation of 43K serving Lynchburg, VA and the surrounding communities.

Roanoke, VA, US

Served as beat writer and columnist for publication’s coverage of New River Valley Speedway and high school sports at a daily newspaper with a circulation of 114K serving Roanoke, VA and the surrounding communities.