CMW Trucks is a small company that sells classic truck parts domestically & internationally. I established and built the company from the ground up. Website sales are the focus of the company. I built the site originally using Magento e-commerce software and recently changed to WooCommerce with a Wordpress core. I use Google analytics to monitor the site, push traffic with Facebook advertising and sometimes Google Adwords. As with all e-comm. sites converting traffic to sales is a top goal. ROI is still the bottom line. Along with generating sales, my role as owner allows me to sell over the phone with customers, pack & ship orders and work with vendors to purchase product.Overview• Grew from a new company to $200K in sales within 3 years with a very small advertising budget. • Total Company Management: Order product, manage inventory, provide day-to-day accounting, sell to customers over the phone, ship orders via Fedex, USPS and LTL. • Website Management - Add & edit products, updated site, website marketing, SEO/SEM, monitor Facebook presence and a lot more.

With many years of sales, marketing and advertising experience to rely on, I help clients find the best marketing tools and products to achieve their desired results. Most of our products are produced with a client's logo on them. Having a background in logo development and experience with branding methods is important to using these products to their maximum potential. ASAP has a very wide assortment of marketing products to choose from including: print collateral, printed & embroidered clothing, ad specialty products, signage including outdoor, banners, trade show signage and more.

Platapult was the company I started as a platform for launching new ventures and providing website marketing services. Most of my work was centered on building out a portfolio of my own automotive websites to place advertising on. At the time, the web advertising revenue was worthwhile. Using mostly on-page SEO, I built traffic to these sites. Relevant link sharing between these related sites was an aid in search marketing efforts. In addition, I provided SEO & SEM services on a limited basis as well as web hosting for several clients.Overview• Website build planning• Digital marketing strategy• SEO/SEM services• Link building• Google analytics• CMWTrucks.com & ClassicTrucks.net were spun off from Platapult as major websites.

My role as SEO Specialist provided valuable insight into working with a high performance website marketing team. I collaberated with some of the best developers & website marketing talent in the Columbus area. One of the most impressive take-aways for me was how website marketing projects were managed in the department. It was efficient with clear communication between team members. Every person knew their role, timeline for completion and expected results. This management style was responsible for much of the success and speed at which the team moved on projects as well as keeping everyone on the same page.Overview• SEO• Digital marketing strategy• Team collaboration• Link building• Google analytics• Project management

LInk 2 began as an advertising agency focused on print and website design. Digital marketing was in its infancy. Most companies had print material that did not match their website design. We sought to make a better match between web and print design. As the company evolved and the web exploded, we explored website marketing techniques, especially SEO as a way to drive new sales to companies. My role as owner was very wide. I managed the company as well as a small team of graphic and web designers. As a team, we planned and built numerous websites for local companies. Industries included: Automotive, Retail, Industrial, Law, Accounting, Restaurant and more. As the web evolved, I began learning SEO/SEM practices to drive traffic and sales. I used our own websites along with client sites to test and see what worked best. It was a web marketing laboratory.Overview• Website & print design sales• Website build planning• Digital marketing strategy• SEO/SEM services• Link building• Google Analytics• Google Adwords• Team management• Company budgeting• In 2006, Link 2 was honored by being named Small Business of the Year by the Jackson-Belden Chamber of Commerce.

My first design job out of the University of Akron was with Graphic Enterprises in their advertising department. We worked closely on advertising projects as a small team with in-house clients. Projects were diverse and I gained a lot of experience quickly working with different people in departments throughout the company. My primary role was as graphic designer, but I also wrote copy, built signage and even trained outside customers on Adobe software when the software training division requested it.Overview• Member of a small in-house advertising• Graphic design - Print & early Web design support• Time management• Early days of the web - My first contact with it• Project management