A dynamic and results-oriented digital marketing professional with a proven track record in e-commerce and advertising. Expertise includes driving significant ROAS improvements, strategic keyword optimization, and comprehensive market trend analysis. Demonstrated success in enhancing brand visibility and customer engagement through innovative campaign management and data-driven strategies. Proficient in leveraging digital platforms like Amazon for brand growth, evidenced by over 200% growth in brand keywords and maintaining a monthly ROAS over 400%. Holds a dual bachelor’s degree in Chinese Trade and Commerce with a deep understanding of Asian markets. Fluent in Korean and English with intermediate Chinese, combining linguistic skills with a strong marketing acumen to effectively target and grow diverse consumer bases.