Chaeyeon R. Email & Phone Number

Dresden, Saxony, Germany

• Integrated insights about the Korean market into product descriptions and business partnerships, and developed persuasive English and Korean flyers to attract potential customers, emphasizing the relevance of Lipotype's services to the Korean market.• Drafted press releases promoting new lipid analysis packages and Lipotype's participation in BIO KOREA 2024, enhancing brand visibility and recognition, while structuring an infographic highlighting customer benefits, aiding in conveying complex information effectively and engagingly.• Generated audiences for LinkedIn marketing campaigns, enhancing targeted outreach and engagement, and conducted keyword research for specific areas using recent publications, improving targeting accuracy and campaign effectiveness.

Dresden, Saxony, Germany

• Conducted comprehensive market research in Korea, consolidating essential data on companies' pipelines, government-funded projects, news, and regulations. Delivered insightful updates to the Sales team every 4 weeks.• Led B2B marketing initiatives on platforms like LinkedIn, managing projects such as webinar promotions and Facebook ads to generate leads.• Managed end-to-end press release processes, including selecting media agencies, comparing quotes, and drafting articles for publication.

Seoul, South Korea

• Developed low-methane feed for cows by progressing research cooperation with American beef company. Progressed contract with the company by negotiating costs, managing meeting schedule, and interpreting contract content.• Formulated strategy to launch ‘Low-carbon agricultural goods’ by organizing portfolios of 6 food branding companies. Incorporated approaches of Ben & Jerry’s and Patagonia in delivering message of product.• Conducted primary research proving potential of global organic market to promote business agreement with investors.• Facilitated communication with partner companies and investors by preparing background papers providing market information tailored to the specific needs of each company.

Seoul, South Korea

• Reported on a 'Proposal for environmental management' by gathering insights from 5 major worldwide financial companies.• Suggested future campaigns and investment opportunities by making a list of international organizations and promising start-ups.• Summarized key points of the company’s disclosure for foreign stakeholders by reviewing an annual report and translating it.

Bachelor'S Degree, Department Of English Language And Literature / Global Commerce

Activities and Societies: SISO(Soongsil International Student Organization)

Exchange Student, International/Global Studies

English Language Program (Elp), Marketing And Social Media Management